CASE STUDY

SOME BRAND
2018
By:
CASE STUDY: BRAND A
INDUSTRY: FASHION
Objective: Engagement
Budget: IDR3.000.000
Duration: 33 days
Commitment: 3,750engagement
Result: 90,477 engagement
Engagement
Reach
Impressions
CTR
Link Clicks
Frequency
Duration
REACH & IMPRESSION
▪ The ads ofthis campaign was
shown 410,038 times to
255,025 people and engaged
their awareness.
Instagram Carousel – August Campaign
90,477
255,025
410,038
0,88 %
860
1,61
19 August- 21September 2018
CLICKS CT R & FREQUENCY DURATION
▪ From 255,025 people who saw  Click through rate for this  The campaign run from 19
the ads, it only brought total campaign was 0,88% August- 21September2018
860 clicks.  Number of frequency for this
campaign is 1,61, it meansthe
audiences see your ads 1-2
times.
CASE STUDY: BRAND A
INDUSTRY: FASHION

iPod
AndroidTablet
AndroidSmartphone
iPad
iPhone
Impressions Reach
0 50000 100000 150000 200000 250000 300000 350000 400000

▪ Most audiences used

Android Smartphone to
browse instagram
▪ The next best clicks came
from Iphone.
▪ Open targeting for
placement and devices is
always advised,
especially on both
Android and Apple
devices to get more
potential clicks from other
devices.
CASE STUDY: BRAND A
INDUSTRY: FASHION

Location Report

▪ We set the campaign to run in Indonesia. Here is top 10 regions (provinces) that got most Engagements.
▪ The best location from this campaign came from users in East Java with total 14.573 engagements.
▪ The second best location came from users in Central Java with total 12,403 engagements
CASE STUDY: BRAND B
INDUSTRY: HEALTH & BEAUTY
Objective: Traffic(Click)
Budget: IDR5.000.000
Duration: 30 days
Commitment: 2.500 clicks
Result: 4.247 clicks(Reached more 1,747 clicks than commitment)
Targeting: Very segmented audience which is Class A & B market

Google Display Network– May Campaign

Click 4,247
Impressions 639,199
CTR 0.66%
Ad Rank 1.0
Duration 8 May 2018 – 8 June2018

CLICKS AD RANK CT R&FREQUENCY DURATION

▪ The campaign performance • Average Position shows our • Click through rate for this  The campaign run from8
was good. In theterms of ads rank in Google GDN. Our campaign was 0,66% May 2018 –8 June 2018
clicks, we reached up. 4,247 Avg Position was 1.0. Itmeans
clicks. our ads could be shown on
▪ The campaign wasshown the firstpage.
639.199 times
▪ The percentage of people
who watched the ads after
seeing it was around 0. 66%
CASE STUDY: BRAND B
INDUSTRY: HEALTH & BEAUTY

Device Report

CLICKS
Mobile Phones  The graphs show that Mobile
Computers Devices with full browser got
most impressions and clicks
Tablet
comparing to others, followed
Others by Computers device. People
Impressions Reach prefer to search the ads through
0 100000 200000 300000 400000 500000 mobile than otherdevices.
 Developing ads on mobile
browser to be more user-friendly
is good to engage more
potential audience and
increase traffic to the website.
 It’s always advised to have
open targeting for all devices to
get more potential
engagements.
CASE STUDY: BRAND C
INDUSTRY: FASHION

Objective: Traffic
Budget: IDR6.000.000
Duration: 30 days
Commitment: 3.000 clicks
Result: 6.326 clicks

Google DisplayNetwork Achieved

Clicks 6,326 clicks
Impression 1,148,941
CTR 0.55%
Avg. Position 1.0
Duration Dec 11 2017 – Jan 11,2018

CLICKS DURATION AD RANK

 The campaign performance was
good. In the terms of clicks, we
reached up to 6,326 clicks.
 The campaign was shown
1,148,941 times to audience
 The percentage of people who
clicks the ads after seeing it was
around 0.55%.
 The ads duration was from  Average Position shows our
Dec 112017 – Jan 112018. ads rank in GDN. Our Avg
 We could reach all the total Position was 1.0.
commitment during the
campaign run even more than
commitment
CASE STUDY: BRAND D
INDUSTRY: BEAUTY
Objective: Engagement
Budget: IDR3.000.000
Duration: 30 days
Commitment: 4.286 engagement
Result: 10,151 engagement

Instagram (Carousel) – May Campaign

Engagement 10,151
Reach 28,919
Impressions 54,214
CTR 0.48%%
Link Clicks 105
Frequency 1.87
Duration 9 May 2018 – 9June 2018

REACH &IMPRESSION CLICKS CTR & Frequency DURATION

 The ads of this  From 28,919 people  Click through rate forthis  The campaign was
campaign was shown who saw the ads, it campaign was 0,48% run from 9 May – 9
54,214 times to 28,919 only brought total  Number of frequency for June, 2018.
people and engaged 105 clicks. this campaign is 1,87, it
their awareness. means theaudiences see
your ads 1-2times.
CASE STUDY: BRAND D
INDUSTRY: BEAUTY

Ipod

Ipad

Android Tablet Impressions

iPhone Reach
Android
Smartphone
0 10000 20000 30000 40000 50000

▪ Most audiences used

Android Smartphoneto
browse instagram
▪ The nextbest clicks came
from Iphone.
▪ Open targeting for
placement and devices is
always advised, especially
on both Android and
Apple devices to get more
potential clicks from other
devices.
CASE STUDY: BRAND E
INDUSTRY: HOSPITALITY
Objective: Traffic
Budget: IDR2.000.000
Duration: 30 days
Commitment: 1,000 clicks
Result: 2,224 clicks

GDN– December Campaign

Click 2,224

Impressions 249,467

CTR 0.89%

Duration Dec 5 –31,2018

CLICKS CTR DURATION

 The campaign performance was  Click through rate for  The campaign
good. In the terms of clicks, we this campaign was was run from
reached up 2,224 clicks. 2,60% Dec 5 –31,2018
 The campaign was shown 249,467
times
 The percentage of people who
watched the ads after seeing it
was around 0.89%
CASE STUDY: BRAND E
INDUSTRY: HOSPITALITY

8%
7% 3%
4% 15%
7%
18 - 24 Unknown
Female
78% 25 - 34 78%
Male

AGE GENDER

SUMMARY:
• The best click came from Unknown age groups. The best
impression also came from the same adgroup. Age 18-24
get second best number of impression and click.
• The best click came from Unknown Group, followed by
Male Group.
• Unknown can be detected because Google can't
determine the user’s details, possibly because the user
didn't login to their Google accounts.
CASE STUDY: BRAND F
INDUSTRY: PROPERTY

Objective: Traffic
Budget: IDR12.000.000
Duration: 30 days
Commitment: 2,666 clicks

PERFORMANCE COMPARISON

Duration: 1 June –30 June 2018 Duration: 1July –30July2018

CAMPAIGN TERMINOLOGIES

Clicks (All) Page Likes

The total number of clicks on your ad. This may include The number of likes on your Page as a result of your ad.
offsite clicks to your website, Page likes, post
comments, event responses or app installs.

Post Likes
Impressions
The number of likes on your Page's posts as a result of your
The number of times your ad entered the screen.
ad.

CTR (All)
Post Shares
Click-through rate for all clicks. The total number of
The number of shares of your Page's posts as a result of
clicks you received (ex: offsite clicks, likes, event
your ad.
responses) divided by the number of impressions.

Actions Post Comments

The number of actions taken on your ad, Page, app or The number of comments on your Page's posts as a result
event after your ad was shown to someone. of your ad.