WP Buffs

Case Study

HOW RIGOROUS DIGITAL INCREASED

THEIR PROFIT MARGIN BY 23% THROUGH
THE WP BUFFS WHITE-LABEL PROGRAM

WPBUFFS.COM/PARTNERSHIPS
WP BUFFS CASE STUDY
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RIGOROUS
DIGITAL

ABOUT RICH MEHTA ABOUT RIGOROUS

Senior developer at Rigorous, which he
founded to focus on technically challenging and
digital marketing projects. He works with all
sizes of business to provide website support
and full website builds.
Rigorous is an intentionally small web
development agency based in
Cheltenham (UK) that focuses on web
design and support. Their team is
experienced and focus on projects they're
really good at, not just any old thing that
comes their way.

CONTACT INFO
Festival House,
Jessop Avenue,
Cheltenham,
Gloucestershire,
GL50 3SH

+01242 633 735

rigorous-digital.co.uk

HOW RIGOROUS PARTNERED WITH WP

BUFFS ON 10+ SITES
Managing a website on behalf of a client requires a certain amount of time and technical know-
how in order to properly attend to their needs. Factor in a couple dozen websites and, well, you
might find yourself overwhelmed and losing business because you’re not prepared to handle it
all. That could have been the case for this agency. Instead, they partnered with WP Buffs and
grew their business as a result.

Here is their story.

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WP BUFFS CASE STUDY
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WHY DID YOU PARTNER WITH

WP BUFFS?
The agency originally began as a small company 10 years ago. This meant the agency’s ability
to deliver services was solely dependent on the owner and his set of skills. Two years ago,
however, he made the decision to scale by building an internal network of partnerships to round
out his vision for a bigger small agency.

When he realized he could relieve the burden of having to keep over a dozen websites
simultaneously updated and supported, and, in so doing, put that time towards activities that
would net the company a higher profit margin, there was no other choice to make. He would
need to outsource the WordPress support piece of the agency’s offering--and it was something
he was happy to entrust to someone else. The problem was, he needed to find a reputable
company.

WP Buffs came into the picture after the owner encountered a piece of content they had written
about white label support.

“At the time, we already had a number of support customers,”

he said. “What I felt was that we weren’t serving their basic
needs very well because of our size.” 

Without a team large enough to cover the clients’ needs well or able to handle requests 24/7, the
idea of using a white label support agency really resonated with the owner. The fact that working
with WP Buffs also meant that he wouldn’t have to hire and manage a lot of freelancers to handle
that work for him made the option attractive as well.

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WHAT HAS YOUR EXPERIENCE WITH

WP BUFFS BEEN LIKE?

According to the agency owner, getting started with WP Buffs was simple: “We had a call,
hammered out all the details, and started with one website. The first test website went so well,
and then it grew from there.”

Moving forward turned out to be just as smooth of a transition as the test and startup phase was.
The owner noted how well the communication and turnaround times were handled in his dealings
with WP Buffs.

“You guys keep in touch. I don’t ever feel like there is a time
where I won’t get a response or you say ‘I can’t do that’.” 

In general, he says the partnership has been one of honesty and transparency, and that every
response is done in a timely fashion. This has enabled his agency to make sure that his clients
are always looked after, from the most basic of requests to intermediate-level support that WP
Buffs enables them to provide.

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WHAT PARTS OF YOUR BUSINESS HAVE

IMPROVED AS A RESULT OF YOUR
PARTNERSHIP WITH WP BUFFS?
The initial goal in partnering with WP Buffs was for the agency owner and his team to offload
WordPress support tasks to someone else. However, they got much more than they had
originally bargained for.

There were three key areas in which WP Buffs helped this agency grow:

1. Revenue

Since we began working together, revenue has gone up. A lot.

While some of this is due in part to the agency’s marketing efforts; operationally, he attributes
this to their ability to deliver a service at scale, thanks to WP Buffs’ support.

In addition, the owner says that he no longer has to turn clients away. Previously, if he and his
team were at capacity, they could reasonably expect to lose the business. Now, they capture all
of it.

2. Profitability
The total amount of revenue coming in isn’t the only way the agency is reaping the benefits. Its
profit margins are much higher now, too.

With trained WordPress professionals like WP Buffs handling support tasks, agency team
members who weren’t technically proficient in WordPress could now focus on tackling tasks that
played to their strengths. It’s this investment in support and delegation of tasks to the right
parties that has made their operation run much more efficiently.

3. Customer Service

Because WP Buffs are WordPress specialists, and because they respond so quickly to support
requests, the agency’s customers now feel as though they are truly being taken care of. It’s this
added value of premium customer service that has contributed to the agency’s growth.

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WHAT SORT OF GOALS DO YOU

ENVISION FOR YOUR PARTNERSHIP
WITH WP BUFFS IN THE NEAR FUTURE?

Last year, a lot of our goals were very basic financial stuff,” the agency owner said.

As such, the company experienced a 23% increase in

profitability.

It is his hope that moving forward in 2018 (and beyond) they will continue to experience that
same level of growth.

Further, he does also hope to expand further on the agency’s services, especially in the realm of
WordPress and WooCommerce websites which, he said, are the agency’s “bread and butter”.
eCommerce, in particular, is an area he hopes to do more with as that particular niche has a lot
of ongoing needs. He believes that his agency, in conjunction with WP Buffs support services,
can easily take care of them.

“In the support arena of the business, WP Buffs is the bedrock

we’re building our foundation on,” the owner said. 

He believes that WP Buffs has enabled his agency to build a product that’s scalable, works for
customers, and adds a lot of value to their offering. In turn, this gives the agency the time and
resources to add even more value to their services as well.

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 SUCCESS

Providing WordPress support for one website or thousands doesn’t have to be a chore, as this
agency owner discovered. It also shouldn’t be something that holds your company back from
generating a solid profit margin and scaling.

The key to this, of course, lies in the quality of a WordPress support partner that you align your
business with. If you want to offer your customers the very best, and you want to give your
agency the best shot at success, then you need to work with a provider and partner you can rely
on. This agency owner found that in WP Buffs.

WP Buffs partners with dozens of design agencies, marketing firms, and freelancers by offering a
simple and effective white-label solution. If you have clients or customers who need ongoing
website edits, performance enhancements, additional security or any kind of regular
maintenance, let us step in as your background technical partner. Bufftastic!

For more information, visit wpbuffs.com/partnerships.