TESLA, INC

TESLA INTERNAL ANALYSIS

 Tesla has built a good reputation in that they produce high quality products to
customers using cutting-edge technology. In this section we will do an internal analysis
of our company Tesla. The analysis allows us to identify all of Tesla’s tangible and
intangible resources, capabilities and core competencies and to determine what sets
Tesla apart compared to its competitors in the Electric Vehicle (EV) industry. Core
competencies refer to the unique, deeply embedded strengths within Tesla while
capabilities are the managerial and organizational skills used to manage and utilize
Tesla’s diverse resources. In terms of resources; tangible resources have physical
attributes while intangible resources have no physical attributes yet add benefits to
Tesla.

First, we will look at the resources and capabilities followed by the SWOT
analysis.

Resources

Tangible
Intangible
 Battery and components supply
chain  Elon Musk
 Supercharger network  Strong culture
 Vehicle software updates  Dedicated R&D team with
 Autopilot technology innovative, knowledge and skills
 Solar Energy systems  Strong reputation-based delivery an
 Vehicle Control and Infotainment ecofriendly car with a good quality
Software and service
 Partnership with Panasonic  Power train
 Tesla Factory and our  Intellectual property (more than 117
manufacturing facility in Lathrop, CA issued patents)
; Gigafactory for manufacturing  Brand loyalty and excellent
batteries customer service
 Headquarters located in Silicon  Media coverage and
Valley, Amsterdam and Tilburg word of mouth
 Company-Owned Stores, galleries
and dealerships
 Cash (Q1 of 2019 is $ 2,198,169)
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 Resources/ Capabilities Rating Importance
Elon Musk 10 10
Strong culture 9 8
Dedicated R&D team with innovative, 10 10
knowledge and skills
Strong reputation-based delivery an 9 10
ecofriendly car with a good quality and
service
Power train 10 10
Intellectual property (more than 117 issued 10 10
patents)
Brand loyalty and excellent customer service 8 9
Media coverage and word of mouth 7 8
Battery and components supply chain 10 10
Supercharger network 10 10
Vehicle software updates 10 10
Autopilot technology 10 10
Solar Energy systems 10 10
Vehicle Control and Infotainment Software 10 10
Partnership with Panasonic 10 10
Tesla Factory and our 9 9
manufacturing facility in Lathrop, CA;
Gigafactory for manufacturing batteries
Headquarters located in Silicon Valley, 8 8
Amsterdam and Tilburg
Company-Owned Stores, galleries and 8 8
dealerships
Cash (Q1 of 2019 is $ 2,198,169) 10 10

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 10
Elon Musk
Strong culture
Dedicated R&D team with innovative,
RATING knowledge and skills
Strong reputation-based delivery an
ecofriendly car with a good quality and
service
Power train
Intellectual property (more than 117
issued patents)
Brand loyalty and excellent customer
service
Media coverage and
word of mouth
Battery and components supply chain
Supercharger network
Vehicle software updates
Autopilot technology
Solar Energy systems
Vehicle Control and Infotainment
Software
Partnership with Panasonic
Tesla Factory and our
manufacturing facility in Lathrop, CA;
Gigafactory for manufacturing
batteries
Headquarters located in Silicon
Valley, Amsterdam and Tilburg
Company-Owned Stores, galleries
5 and dealerships
Cash (Q1 of 2019 is $ 2,198,169)

1 5 10
(IMPORTANCE)

SWOT ANALYSIS

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 SWOT Analysis allows us to evaluate Tesla’s future position in obtaining a
competitive advantage. One caveat to the SWOT is that a strength could also be a
weakness as seen in the table below.

EXTERNAL TO THE FIRM

OPPORTUNITIES THREATS
KEY  Battery technology/  Intellectual Property
STRENGTHS cutting edge Protection (Patents)
INTERNAL TO FIRM

technology  Customer Loyalty/

 Brand Name Reputation
 Renewable energy
KEY  Price ($35,000 for  Auto Pilot (crashes)
WEAKESSES cheapest) 


KEY TAKE AWAYS FROM SWOT

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