Pestle analysis

Economic environment
High GDP per capita – $47000 (https://tradingeconomics.com/germany/gdp-per-
capita)
High GDP per capita PPP - $46000(https://tradingeconomics.com/germany/gdp-per-
capita-ppp)
As the euro is seen as a stable currency, prevents runaway inflation and encourages
foreign investment due to its stability.( https://en.wikipedia.org/wiki/Euro)

Technological environment

Political environment
Germany is a federal, parliamentary, and representative democratic republic.
Germany has been maintaining a very good alliance with France and some other countries
since 1990.
In addition to being a member of the European Union, it is also a member of NATO, the OECD,
the G8, the G20, the World Bank and the IMF. (https://www.howandwhat.net/pestel-
analysis-germany/)

Social environment
Nearly 80% of transactions in Germany are still made in cash. But awareness in
Germany of newer payment methods is increasing.
(https://paymentgenes.com/germanys-payments-landscape/)
Afterpay can be first-mover.
Legal environment
Germany enjoys strong investment and business freedom. Starting a business takes
an average of 15 days, compared to the world average of 31 days. Furthermore, a
sound legal framework protects the freedom to start, operate, and close a business
in the country. The property rights in the country are also respected and
protected.