TERM-PAPER

OF

ENTREPRENEURSHIP & SMALL BUSNESS MANAGMENT

FORMULATING BUSINESS PLAN

OM INSTITUTE provide education to the students who are willing to give the CAT, MAT

, XLRI, SNAP and other test conducted by Institute for entering in MBA. Institute is providing

Education services to the youth of Indian Society. Om Institute target young student those who

Passing out graduate and wanted to do their MBA in BIG and Brilliant Institute. Our institute
Want to become a famous Institute and provide better faculty and facility to its students. OM

Institute provide good education with cheaper rate so that firstly it attracts its customer firstly.

Our institute wants that it get maximum return to cover its investment. Institute provide best

Coaching classes and best timing to its students so that these coaching classes does not make bad

Impact on their college classes

Institute main objectives are:-

1: To improve overall personality of students.

2: to get maximum selection in various MBA Entrance exams.

3: to provide higher education and learning opportunities to all the seekers.

Management Plan
• Each employee have to sign a bond with institute whose particulars will be their salary
issue, No. of holidays per year and their minimum duration of work with the institute.
• Our test papers, reading material, synopsis and test series will be exclusively copyright so
that no other institute can produce the same.

SWOT Analysis
 Strength Weaknesses
• Qualified & Experienced staff • Fresher in the market
• Situated in the heart of the city • No past results.
• Precise & accurate reading material

• Economical fee structure

Opportunity Threats
• Emerging Education sector • Leading competitors
• Quality education oriented teens
• Change in examination pattern

Marketing Plan
1: Product/service Offering: - OM INSTITUTE offers education to those who are giving the
entrance exams for MBA. It provides services to its customer as long as our business running
successfully. Although the demand of educational Institute is increasing day by day because of
tough competition in students. There are so many institutes in market so there is tough
completion in market of this educational institute. OM institute meet the student’s needs like
better infrastructure, library, computer labs, best faculty etc.

2: Market: - It covers large area of market , like Om Institute open in Model Town in
Jalandhar , so its cover phagwara , kapurthala , jawahar nagar and all the near places of
Jalandhar.
 3:-Customers:- Om Institute customer are the students who are Graduates and who are not
completed their Graduation and willing to take coaching for MBA. Today , most of the student
see the quality and Om Institute provide them best coaching classes so that objective is complete
means to get maximum selection for MBA through Om coaching Classes so that more students
attracts.

4:- Competitors: - Name of the Competitors are:-

1: Career launcher

2: Dream viewer

3: Study zone

These are the institute who are the are competitors of Om institute.

Table 1: Competitive Analysis

OM Strengt Weakne CARRER Importance to

DREAMVIEWER
EDUCATION h ss LAUNCHER Customer

Om education Better Diffulty in Carrer launcher, Dream viewer, good Importance to customer
institute, coaching infrastructur caputure strong image in infrastructure with is to provide better
classes for MBA e.& faculty, the market market, maximum library but weakness is better education
and provide because of placement for MBA very expensive
better new weakness is expensive
Products education in entrance. and also open in
cheaper rate conjusted place
and also
reading
material.

RS17500for 10 Cheaper Initially, this 18000 for 10months 17000 for 10 months Om institute wants
months than amount is capture the market
Price competitor less easily. So thats why
price prices is less

Our aim is to provide Library and New in Best quality Good Today customer totally
best quality computer market focus on quality of
education labs is their education
and also
personality
Quality developmen
t classes is
there so that
students
grow and
groom fully

More reliable Om Institute New in Market leader, So no Good institute, better Customer rely on those
Reliability education centre is new so the market reliability issue reliability institute whose
that we give so that it is reputation and result are
best difficult for better
services to seekers to
cover the rely
 OM Strengt Weakne CARRER Importance to
DREAMVIEWER
EDUCATION h ss LAUNCHER Customer

market quickly on
services

Initially good Having - Best reputation Good reputation Customer believes in

good the reputation of the
sources Institute and reputation
Company and facility increases when the result
Reputation which of the Institute gives
increases positive result.
reputation
in market

Jalandhar, model Main - Jalandhar, model town Jalandhar, jawahar Best location attracts the
Location town market Nagar customer.

Advertising through These Cost is high Radio and internet Internet and local Customer easily see and
radio, television, medium channels choose the best and
local channels and help to good institute.
Advertising internet easy
capture
the market

Operational Plan

People:- Om Institute employ and also use the contract staff. HR department recruited the person
and only selected those who are well educated and qualified.

Employment condition:-
1: Teacher should be Post graduate in any Non- medical field.

2: Teacher should be experienced

Technology: - Om institute has computers in library and one in each classroom so that teacher
could easily access Internet anytime. And also in all classroom cameras are there and A.C also.

Premises: - Om institute purchases the building around 20lakhs which is sufficient to run an
coaching institute.

Financial Plan
Om institute purchases a building of Rs 20 lacs also with extra expense like preliminary expense
5000 and other information shows in projected P&L a/c.

• How much money you need to start the business;

• financial analysis - projected profit and loss over the next one to two years;
• cash flow analysis - projected cash in and out on a monthly basis so that you can check
whether you will be able to pay your bills;
• balance sheet;
• sources of finance - who will lend you money and how much will you need? See Raising
Finance.
• what your business break-even point is, ie what level of production is needed to cover all
your costs?
Action Plan

This should set out specific tasks that need to be undertaken to implement your business plan,
with clear priorities, timeframes and who will be responsible.
Tentative Format for Submission of a Business Plan
A Business Plan/Project Report submitted for consideration should include the following
information:

1. Description of the project.

2. Promoters, Management and Technical Assistance:

• Detailed Biodata of promoters including financial information.

• Proposed management arrangements.
• Description of technical arrangements (management, production, marketing, finance
etc.).

3. Market and sales:

• Basic market orientation: local, national, regional, or export.

• Projected production volumes, unit prices, sales objectives, and market share of proposed
venture.
• Potential users of products and distribution channels to be used. Present sources of supply
for products.
• Future competition and possibility that market may be satisfied by substitute products.
• Tariff protection or import restrictions affecting products.
• Critical factors that determine market potential.

4. Technical feasibility, manpower, raw material resources, and environment:

• Brief description of manufacturing process.

 • Comments on special technical complexities and need for know-how and special skills.
• Possible suppliers of equipment. Ideally three competitive quotations to be enclosed.
• Availability of manpower and of infrastructure facilities (transport and communications,
power, water, etc.).
• Breakdown of projected operating costs by major categories of expenditures.
• Source, cost, and quality of raw material supply and relations with support industries.
• Import restrictions on required raw materials.
• Proposed plant location in relation to suppliers, markets, infrastructure and manpower.
• Proposed plant size in comparison with other known plants.
• Potential environmental issues and how these issues are addressed.

5. Investment requirements, project financing, and returns:

• Estimate of total project cost, broken down into land, construction of buildings and civil
works, plant and machinery, miscellaneous fixed assets, preliminary and preoperative
expenses and working capital.
• Proposed financial structure of venture, indicating expected sources and terms of equity
and debt financing.
• Type of financing (loan, equity, quasi-equity, a combination of financial products, etc.)
and amount.
• Projected financial statement, information on profitability, and return on investment.
• Critical factors determining profitability.

6. Government support and regulations:

• Project in context of government economic development and investment program.

• Specific government incentives and support available to project.
• Expected contribution of project to economic development.
• Outline of government regulations on exchange controls and conditions of capital entry
and repatriation.