Aditya Srivastav

Roll No. RS1009B17

Reg No. 11000946

CONTENT
* Ferari
* Scuderia Ferrari
* Race Cars For Other Teams
* Road Cars
* Corporate Affairs
* Technical Partnerships
* Sales History
INTRODUCTION
My sir was gave me topic choose 2 organization where any major change
has been occurred .( one organization must be success story , one with
failure ) & give recommendation.

Than I selected two organization....................

“FERRARI & GENERAL MOTORS”

Success organization is FERRARI

&

Failure organization is GENERAL MOTORS

Ferrari

Industry Automotive
Founded 1947 (historical 1929)
Founder(s) Enzo Ferrari
Headquarters Maranello, Italy
Luca di Montezemolo, (Chairman)
Piero Ferrari, (Vice-President)
Key people
Amedeo Felisa, (CEO)
Giancarlo Coppa , (CFO)
Products Sports cars
Revenue ▲ € 1,921 million (2008)
Employees 2,926 (2007)[2]
Parent Fiat S.p.A.
Ferrari S.p.A. is an Italian sports car manufacturer based in Maranello, Italy. Founded by
Enzo Ferrari in 1929, as Scuderia Ferrari, the company sponsored drivers and manufactured
race cars before moving into production of street-legal vehicles as Ferrari S.p.A.
in 1947. Throughout its history, the company has been noted for its continued
participation in racing, especially in Formula One, where it has enjoyed great
success.

History
Enzo Ferrari never intended to produce road cars when he formed Scuderia Ferrari (literally
"Ferrari Stable", and usually used to mean "Team Ferrari", it is correctly pronounced [skude
ˈria] "skoo-deh-REE-ah") in 1928 as a sponsor for amateur drivers headquartered in Modena.
Ferrari prepared, and successfully raced, various drivers in Alfa Romeo cars until 1938, when
he was hired by Alfa Romeo to head their motor racing department.

In 1941, Alfa Romeo was confiscated by the Fascist government of Benito Mussolini as part
of the Axis Powers' war effort. Enzo Ferrari's division was small enough to be unaffected by
this. Because he was prohibited by contract from racing for four years, the Scuderia briefly
became Auto Avio Costruzioni Ferrari, which ostensibly produced machine tools and aircraft
accessories. Also known as SEFAC (Scuderia Enzo Ferrari Auto Corse), Ferrari did in fact
produce one race car, the Tipo 815, in the non-competition period. It was the first actual
Ferrari car (it debuted at the 1940 Mille Miglia), but due to World War II it saw little
competition. In 1943 the Ferrari factory moved to Maranello, where it has remained ever
since. The factory was bombed by the Allies in 1944 and rebuilt in 1946, after the war ended,
and included a works for road car production. Until Il Commendatore's death, this would
remain little more than a source of funding for his first love, racing.

The first Ferrari road car was the 1947 125 S, powered by a 1.5 L V12 engine; Enzo Ferrari
reluctantly built and sold his automobiles to fund Scuderia Ferrari. While his beautiful and
fast cars quickly gained a reputation for excellence, Enzo maintained a famous distaste for his
customers.

In 1988, Enzo Ferrari oversaw the launch of the Ferrari F40, the last new Ferrari to be
launched before his death later that year, and arguably one of the most famous supercars ever
made.

On May 17, 2009 in Maranello, Italy, a 1957 250 Testa Rossa (TR) was auctioned, by RM
Auctions and Sotheby's, for $12.1 Million — a world record at that time for the most
expensive car ever sold at an auction. That record is now held by a Bugatti Atlantic which
sold for over $28 million.

Scuderia Ferrari
Scuderia Ferrari has participated in a number of classes of motorsport, though it is currently
only involved in Formula One. It is the only team to have competed in the Formula One
World Championship continuously since its inception in 1950. José Froilán González gave
the team its first F1 victory at the 1951 British Grand Prix.

Scuderia Ferrari won a Formula One driver's title in 2007, with Kimi Räikkönen.

Alberto Ascari gave Ferrari its first Drivers Championship a year later. Ferrari is the oldest
team in the championship, and the most successful: the team holds nearly every Formula One
record. As of 2008, the team's records include 15 World Drivers Championship titles (1952,
1953, 1956, 1958, 1961, 1964, 1975, 1977, 1979, 2000, 2001, 2002, 2003, 2004 and 2007) 16
World Constructors Championship titles (1961, 1964, 1975, 1976, 1977, 1979, 1982, 1983,
1999, 2000, 2001, 2002, 2003, 2004, 2007 and 2008), 209 Grand Prix victories, 4925.27
points, 622 podium finishes, 203 pole positions, and 218 fastest laps in 776 Grands Prix
contested.

Notable Ferrari drivers include José Froilán González, Tazio Nuvolari, Juan Manuel Fangio,
Luigi Chinetti, Alberto Ascari, Wolfgang von Trips, Phil Hill, Olivier Gendebien, Mike
Hawthorn, Peter Collins, Giancarlo Baghetti, John Surtees, Lorenzo Bandini, Ludovico
Scarfiotti, Jacky Ickx, Mario Andretti, Clay Regazzoni, Niki Lauda, Carlos Reutemann, Jody
Scheckter, Gilles Villeneuve, Didier Pironi, Patrick Tambay, René Arnoux, Michele
Alboreto, Gerhard Berger, Nigel Mansell, Alain Prost, Jean Alesi, Eddie Irvine, Rubens
Barrichello, Michael Schumacher, Kimi Räikkönen, Felipe Massa, and Fernando Alonso.

At the end of the 2006 season, the team courted controversy by continuing to allow Marlboro
to sponsor them after they, along with the other F1 teams, made a promise to end sponsorship
deals with tobacco manufacturers. A five year deal was agreed and although this is not due to
end until 2011, in April 2008 Marlboro dropped their on-car branding on Ferrari.

The drivers competing for 2009 were Felipe Massa and defending champion Kimi
Räikkönen. As of 2010 Fernando Alonso has started racing for Ferrari after racing for
Renault, Minardi and Mclaren, filling Kimi Räikkönen's former seat.

In addition to Formula One, Ferrari also entered cars in sportscar racing, the two programs
existing in parallel for many years.

In 1949, Luigi Chinetti drove a 166 M to Ferrari's first win in motorsports, the 24 Hours of
Le Mans. Ferrari went on to dominate the early years of the World Sportscar Championship
which was created in 1953, winning the title seven out of its first nine years.

When the championship format changed in 1962, Ferrari earned titles in at least one class
each year through to 1965 and then again in 1967. Ferrari would win one final title, the 1972
World Championship of Makes before Enzo decided to leave sports car racing after 1973 and
allow Scuderia Ferrari to concentrate solely on Formula One.
During Ferrari's seasons of the World Sportscars Championship, they also gained more wins
at the 24 Hours of Le Mans, with the factory team earning their first in 1954. Another win
would come in 1958, followed by five consecutive wins from 1960 to 1964. Luigi Chinetti's
North American Racing Team (NART) would take Ferrari's final victory at Le Mans in 1965.

Although Scuderia Ferrari no longer participated in sports cars after 1973, they have
occasionally built various successful sports cars for privateers. These include the BB 512 LM
in the 1970s, the 333 SP which won the IMSA GT Championship in the 1990s, and currently
the F430 GT2 and GT3 which are currently winning championships in their respective
classes.

Race cars for other teams

Throughout its history, Ferrari has supplied racing cars to other entrants, aside from its own
works Scuderia Ferrari team.

In the 1950s and 60s, Ferrari supplied Formula One cars to a number of private entrants and
other teams. One famous example was Tony Vandervell's team, which raced the Thinwall
Special modified Ferraris before building their own Vanwall cars. The North American
Racing Team's entries in the final three rounds of the 1969 season were the last occasions on
which a team other than Scuderia Ferrari entered a World Championship Grand Prix with a
Ferrari car.

Ferrari supplied cars complete with V8 engines for the A1 Grand Prix series, from the 2008-
09 season. The car was designed by Rory Byrne and is styled to resemble the 2004 Ferrari
Formula one car.

The 599 GTB Fiorano and F430 GT are used in GT racing series. The Ferrari Challenge is a
one make racing series for the Ferrari F430. Ferrari's latest supercar, the 2006 FXX is not
road legal, and is therefore only used for track events.

Road cars
Several early cars featured bodywork customised by a number of coachbuilders such as
Pininfarina, Zagato and Bertone.

The Dino was the first mid-engined Ferrari. This layout would go on to be used in most
Ferraris of the 1980s and 1990s. V6 and V8 Ferrari models make up well over half of the
marque's total production.

For a time, Ferrari built 2+2 versions of its mid-engined V8 cars. Although they looked quite
different from their 2-seat counterparts, both the GT4 and Mondial were closely related to the
308 GTB.

The company has also produced front-engined 2+2 cars, culminating in the current 612
Scaglietti and California.

Ferrari entered the mid-engined 12-cylinder fray with the Berlinetta Boxer in 1973. The later
Testarossa remains one of the most famous Ferraris.
Corporate affairs
In 1969, FIAT purchased controlling interests in Ferrari and Lancia and also made a buy back
of 29% in Ferrari for $800m in 2006.

Ferrari also has an internally managed merchandising line that licenses many products
bearing the Ferrari brand, including eyewear, pens, pencils, electronic goods, perfume,
cologne, clothing, high-tech bicycles, watches, cell phones, and even laptop computers.

Ferrari also runs a museum, the Galleria Ferrari in Maranello, which displays road and race
cars and other items from the company's history.

Technical partnerships

Ferrari has had a long standing relationship with Shell Oil. It is a technical partnership with
Ferrari and Ducati to test as well as supply fuel and oils to the Formula One, MotoGP and
World Superbike racing teams. For example, the Shell V-Power premium gasoline fuel has
been developed with the many years of technical expertise between Shell and Ferrari.

Ferrari have had agreements to supply Formula One engines to a number of other teams over
the years, and currently supply Scuderia Toro Rosso and Sauber.

Sales history

Year Sales to end customers

1 2 3 4 5 6
1999 3,775
2000 4,070
2001 4,289
2002 4,236
2003 4,238
2004 4,975
2005 5,409
2006 5,671
2007 6,465
2008 6,587