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Mba 1st Yeat Old Batches 2018-19 Ay
Mba 1st Yeat Old Batches 2018-19 Ay
Dear Student,
We are enclosing two assignments in each course, for all the six courses of first year MBA
Program (2016-17 & earlier batches). Please note the following points while answering these
assignments:
1. Assignments are compulsory for MBA Program. They have a weight age of 30% in each
course.
2. You have to submit both the assignments compulsorily. You will not be allowed to
appear for the year-end examination for any course if you do not submit the specified
number of assignments in time for that course.
3. Each assignment carries a maximum of 15 marks and you have to get a minimum of
40% of marks, i.e., 6 out of 15, to qualify in that assignment. If you fail to get the
minimum marks in any assignment, you have to resubmit that particular assignment.
Repetition of the same assignment will not be allowed more than once.
4. The maximum marks for each course at the year-end examination are 70 and you
have to get a minimum of 40% i.e., 28 out of 70.
5. Division will be awarded on the basis of the aggregate marks obtained in assignments
as well as in the year-end examinations.
7. If, under unavoidable circumstances, you fail to submit the assignments within
the stipulated time, your results will be declared only after the submission and
evaluation of all the assignments.
8. If any student fails to submit all the assignments within the stipulated time, he/she
has to answer the set of assignments that are sent to the batch in progress at that
time.
9. You have to submit your assignments in the Study Centre to which you are attached.
10. The first page of your response sheet should be in the following format.
Enrolment No. :
Name :
Address :
Course Code :
Course Title :
Assignment No. :
Question No. :
Study Centre :
Date of Submission :
Signature :
11. Please go through the relevant course units thoroughly before you answer assignments.
12. If the assignment is of a problem model, you have to answer it in the proper format. You
should give working notes also wherever necessary.
13. Before submitting the assignment, check it up carefully to make sure that you have
attempted all the main points of the question.
14. You are required to use only foolscap size paper for your response. Allow some margin
on the left in order to facilitate the evaluator to record his comments.
15. You have to answer the assignments in your own words. Kindly do not borrow sentences
or paragraphs directly from the course material.
16. Do not copy from the response sheets of other students. If copying is noticed, the
assignments of all such students will be rejected.
18. You can consult your counsellors and clarify your doubts, if any, while answering the
assignments.
19. The assignments should be neatly hand written. Typed or Computerized assignments
will not be accepted.
20. You have to prepare your responses in duplicate, submit the original at your study centre
and file the second copy with you as a record.
21. You can collect back the evaluated assignments from your study centre, if you want.
22. In case you request for a change of study centre, you should submit your assignments
only to the original study centre until the University effects the change of the study
centre.
HEAD
DEPARTMENT OF BUSINESS MANAGEMENT
DR. B. R. AMBEDKAR OPEN UNIVERSITY
DEPARTMENT OF BUSINESS MANAGEMENT
2. Explain lucidly what MBO is meant by, and also give its evolution, need and the process
involved in it.
3. Write a short note on organizational culture and climate. Discuss briefly about the common
dimensions of organizational culture and climate.
1. “Planning and control are complementary to each other.” – Elaborate this statement giving
sufficient and pertinent examples.
3. Analyze the following case-let and answer the questions given at the end:
Herbert Kellher was the founder and CEO of Southwestern Airlines. He was known as an
empathetic and charismatic leader that earned him respect throughout the industry resulting
in a profit for 24 consecutive years. Southwestern is 5th largest airline in the United States.
During the oil crisis, almost all aircrafts were grounded in US. But Southwestern airlines
continued their operations. The employees were so committed to the company that they
worked for 6 months without salary during the oil crisis and ensured that the airline was
operating.
This was possible because of the exemplary leadership of Kellher. He knew each and every
employee, sent greeting cards on their special occasions, looked after the education of the
employee children, was like a family member to the employees at Southwestern Airlines.
Questions:
a) In this context state the qualities which should be in an ideal leader.
b) Which style of leadership do you see in Southwestern Airlines?
c) Analyze this case using any theory of leadership which would be apt.
*****
DR. B. R. AMBEDKAR OPEN UNIVERSITY
DEPARTMENT OF BUSINESS MANAGEMENT
1. Enumerate the various decision-making problems which a management executive has to deal
with in the performance of his/her role in the organization. Explain, as to how the knowledge
of managerial economics helps him/her in arriving at optimal solutions for such problems.
2. What is law of demand? List out its exceptions. What is ‘Veblen Effect’?
3. A householder spends his monthly income on, say, three products, viz., J, K, L. He buys
2,200 units of ‘J’ at Rs. 20 per unit, 1,700 units of ‘K’ at Rs. 40 per unit, and 800 units of ‘L’
at Rs. 60 per unit. The price of L increases by 10% but there is no change in the prices of K
and L. He now buys 1,760 units of K and 760 units of L. You are required to calculate his
price elasticity of demand for product J.
1. Explain the factors that determine the nature of competition for a product/service, and also
describe in brevity, the prevailing competitive situation for internet service providers (ISPs)
in India.
2. “In theory, we assume perfect competition and profit maximization in reality, we find
neither” – Comment.
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DR. B. R. AMBEDKAR OPEN UNIVERSITY
DEPARTMENT OF BUSINESS MANAGEMENT
1. “Marketing is nothing but selling stuff. Anybody can do that without taking a
course.” – Do you agree with this statement? Substantiate your answer with
some suitable examples.
1. a) Define the term ‘branding’? Explain the various branding strategies available to present
day management.
b) What is packing? Explain its importance.
2. Enumerate briefly the stages, according to Paul E. J. Gerhald, that advertising moves through
before accomplishing its purpose of performing the various marketing and communication
functions.
3. Analyze the case-let given below and answer the questions following it:
Macrona Biscuits, Secunderabad, are in the field for little over six years. During this
time, they have consistently increased their sales. This was possible mainly due to good
quality of biscuits, a good distribution network and promotion policy. The company has
shown innovative ability by bringing out variety of biscuits to cater to vario0us tastes in the
consumer market.
With a lot of publicity, the company introduced this new range of biscuits in all the four
metropolitan cities and its home town. The results for first six months were encouraging. The
results from the seventh month, the sales started declining. In the twelfth month the total
sales of this type of biscuits were reported only at 25 per cent of the peak reached. The
quality was maintained. The price right from the beginning was 10 per cent higher than the
other types of same weight.
Questions:
1. What caused the downward trend of sales for animals shaped biscuits?
2. What remedial actions would you suggest to maintain the sales at a particular level?
*****
DR. B. R. AMBEDKAR OPEN UNIVERSITY
DEPARTMENT OF BUSINESS MANAGEMENT
3. a) Find graphically the value of Median, D7 and P72 from the following:
b) Calculate the Mean Deviation from Mean and Median, and their respective Coefficient of
Mean Deviation for the following data:
Course Code 1 2 3 4 5 6 7 8 9
No of Students (X) 54 71 57 52 49 45 72 57 47
ASSIGNMENT – II (MARKS: 15)
ANSWER ALL QUESTIONS
ALL QUESTIONS CARRY EQUAL MARKS
1. A survey result of radio listeners’ preference for different types of music under various age
groups is as follows:
Age Group
Type of Music Preferred
18-25 26-35 Above 36
National 80 60 9
Foreign 210 325 44
Indifferent 16 45 132
2. In a bakery, the average number of a popular brand’s 100% wheat breads sold is 30 per day.
Due to starting a new hospital in the vicinity, the sales increased during first 27 days and
these are found to be:
31 32 32 32 33 34 34 35 35
36 32 34 34 30 32 32 33 34
39 28 31 27 29 32 32 33 31
3. Calculate the Karl Pearson’s coefficient of correlation from the following data:
P 12 9 8 10 11 13 7
Q 14 8 6 9 11 12 3
Now, each value of P is multiplied by 2 and then it is added with 6. Similarly, each value of
Q is multiplied by 3 and 2 is subtracted from it. What will be the correlation coefficient
between the new series of P and Q?
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DR. B. R. AMBEDKAR OPEN UNIVERSITY
DEPARTMENT OF BUSINESS MANAGEMENT
2. From the following details relating to the accounts of M/s. C Co. Ltd., you are asked to
prepare a Statement of Sources and Application of Funds as on 31 March, 2019:
BALANCE SHEET
(Rs. 000’s)
March 31 March 31
Liabilities 2019 2018 Assets 2019 2018
Rs. Rs. Rs. Rs.
Share Capital 4,00 3,00 Goodwill 90 1,00
General Reserve 1,00 80 Plant and Machinery 4,29 2,98
Profit & Loss Account 50 30 Investments 60 1,00
Debentures 1,00 1,50 Stock 80 50
Sundry Creditors 70 90 Sundry Debtors 1,10 1,60
Income-tax Provision 40 50 Prepaid Expenses 6 4
Proposed Dividend 40 30 Cash & Bank Balance 20 10
Debenture Discount 5 8
*****
DR. B. R. AMBEDKAR OPEN UNIVERSITY
DEPARTMENT OF BUSINESS MANAGEMENT
2. Giving briefly the characteristics of inventory, state the purpose of computerized inventory
control system.
R1 R2 R3 R4 Supply
S1 110 130 170 140 125
S2 160 180 140 100 135
S3 210 240 130 100 140
Requirement 120 122 78 80
3. a) What have you understood by the acronym ‘CBIS’, that you have learnt in your Course?
b) Give a table summarizing the various activities involved in the development of a CBIS of
your choice.
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