Q. Positioning strategy of OneFineStay.

Ans: Positioning Strategy of OneFineStay is as follows:

 The Business idea of OneFineStay is to offer high-end home rentals to travelers who are
looking for more authentic and local experience than typical exclusive hotels could
provide.
 The idea of OneFineStay would be more authentic than hotels for the shrewd travelers
and are more reliable than vocational rental alternatives.
 They used the tagline ‘UNHOTEL’ and reinventing hospitality. Its business model is
driven towards providing the local experience and typical tourist attractions.
 Creswell once said ‘the most successful brands I see are the ones that actually figure out
how to turn all their features and emotional benefits into something that truly touches
their customers’. She also said that the hosts and the guests are having amazing
experience after interviewing them.
 When compared to Airbnb, Airbnb offers rental services where the owner can rent a
part of his house, whereas OneFineStay’s business model is completely different. When
the house is vacant the traveler can rent it entirely.

Positioning Chart:
Expensive

OneFineStay
Premium hotels

Other hotels

Moderate
High Service
Service

Less Expensive