Professional Documents
Culture Documents
Global Marketing
Global Marketing
Global Marketing
[2] Global marketing challenges and opportunities for manufacturers’ representatives by Marilyn Stephens, Marketing
Intelligence and planning (1996)
[3] https://www.marketing-schools.org/types-of-marketing/global-marketing.html
[4] Understanding the new bases for global market segmentation by Salah S. Hassan, Stephen Craft, Wael Kortam, Journal
of Consumer Marketing (2003)
[5] Blackwell, R.D., Miniard, P.W. and Engel, J.F. (2001), Consumer Behavior, 9th ed., TX.
[6] Exploring local vs global brand associations in an emerging market using BCM technique by İrem Eren-
Erdoğmuş, Taşkın Dirsehan, Qualitative Market Research (2017)
[7] Franchising in global markets: towards a conceptual framework by C.M Shashi and Devi Prasad Kuruppur, International
marketing review (2002)
[8] https://www.educba.com/global-marketing-strategy/
[9] How global brands create firm value: the 4V model by Jan-Benedict Steenkamp, International Marketing Review (2014)
[10] Brand globally, market locally by Jennifer Barron, Jim Hollingshead, Journal of business strategy (2004)
[11] How global brands travel with consumers: An examination of the relationship between brand consistency and meaning
across national boundaries by Anders Bengtsson, Fleura Bardhi, Meera Venkatraman (2010)
[12] Global marketing: A new Manifest destiny by Charles T. Crespy (1986)
[13] Global vs local brands: how home country bias and price differences impact brand evaluations by
Warat Winit , Gary Gregory , Mark Cleveland , Peeter Verlegh (2014)
[14] Batra, R., Ramaswamy, V., Alden, D.L., Steenkamp, J.-B.E.M. and Ramachander, S. (2000), “Effects of brand local
and nonlocal origin on consumer attitudes in developing countries”, Journal of Consumer Psychology
[15] Keller, K. (1993), “Conceptualizing, measuring, managing customer-based brand equity”, Journal of Marketing
[16] Consumer behavior in global markets: The A‐B‐C‐D paradigm and its application to eastern Europe and the Third
World by PS Raju (1995)
[17] https://www.tutorialspoint.com/international_business_management/global_marketing_mix.htm
[18] “The Internet revolution: some global marketing implications” by T.C Melawar, Nicola Smith (2003)
[19] Peterson R.A, Balasubramanian, S. and Bronnenberg, BJ. (1997) “Exploring the implications of the internet for
consumer marketing’
[20] Baily L. (1998), “The triumph of an individual”, New Statesman
[21] KOTLER, P. & KELLER, K. 2016. Marketing Management 15e Global Edition, Pearson.
[22] Global markets and the new product development process by Rama Yelkur, Paul Herbig(1996)
[24] Global Marketing 9th Edition, Kindle Edition by Warren J. Keegan (Author), Mark C. Green
[25] https://www.techfunnel.com/martech/importance-of-global-marketing-strategies-for-businesses/