IILM ACADEMY of HIGHER LEARNING, JAIPUR

I MID TERM EXAMINATION OCTOBER 2019

ROLL NO. ………………….. PGDM BATCH 2018-2020

Time: 2 Hours Max. Marks: 50

Subject Name- Business Policy and Strategy Management

All questions are compulsory

Q1. Critically analyze Vision and Mission Statement of IBM in not less than 200 words.
10 Marks

Vision Statement

IBM vision statement is “to be the world’s most successful and important Information Technology Company.
Successful in helping out customers apply technology to solve their problems. Successful in introducing this
extraordinary technology to new customers. Important, because we will continue to be the basic resource of
much of what is invested in this industry.”

Mission Statement

IBM mission statement is “to lead in the creation, development, and manufacture of the industry’s most
advanced information technologies, including computer systems, software, networking systems, storage
devices, and microelectronics. And our worldwide network of IBM solutions and services professionals
translates these advanced technologies into business value for our customers. We translate these advanced
technologies into value for our customers through our professional solutions, services and consulting
businesses worldwide.”

Q2. Explain functional level strategy. What factors should be considered while formulating functional level
strategy? 10 marks

Q3 With the help of Porters Five forces model, evaluate following industries: 20 Marks

(a) Mobile handset Market

(b) Two Wheelers Industry

Q4 Discuss the need, importance and factors in environmental analysis with examples.
10 Marks