HP Event

BI and Analytics
Infrastructure
Considerations
Steve Shaw
Converged Systems Chief Strategist
Enterprise Group
Hewlett-Packard (Canada) Co.
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
agenda
• The new style of IT
• HP & SAP
• Infrastructure
– Considerations
– The future
• Deployment Services
• Examples
• Wrap-up
2 © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
HP Confidential
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Driving more value from business data
Global trends
• Evolving business models
• Technology advancements
• Changing workforce
Accelerate time-to-value
• Real-time analytics with SAP HANA®
• Business-critical coverage with HP
AppSystems for SAP HANA
• Assistance when you need it with HP Services
for SAP HANA
Business data in action
Becomes mission-critical to business operations
Order management
• Price optimization
Supply chain
• Inventory management
Sales and marketing
• Customer segmentation
Utilities
• Smart metering
Retail
• Point-of-sale/fraud detection
Infrastructure
Leverage the strengths of HANA leaders Over 500 HANA installations
SAP and HP co-innovation completed
Business Focused HANA
A common Database Approach for analytical and transactional methodology is a success
processing using an In-Memory Column Database
Hasso Plattner. Sapphire , 2013 HP & SAP break ‘Guinness World
Record’ for 34.3TB of data load in 1 hr
HANA Cloud offering for non-

Prod systems
Worlds largest HANA Social DR available for HANA Scale-

network group Out systems
HP
HP launches first HANA COE in Worlds first HANA DR system HP makes HANA 3-PAR HW
SAP
India GA available for HANA (2tb)
Information
First HP SAP HANA Scale-out App SAP announces HP launches second HANA COE
System (1tb) CRM on HANA in Palo Alto
Hasso Plattner Institute HP SAP HANA Single-node App HP Leads EML performance Hasso announces HP’s Project
develops HANA on HP HW Systems (<1tb) benchmark Kraken for SoH (4TB)
BWA co-innovation and SAP announces HANA GA in June SAP announces SAP announces
leadership 2011 BW on HANA Suite on HANA
<2010 2011 2012 2013+

HP In-Memory Computing Center of Excellence (CoE)
Delivering on the future today
HP R&D Labs
Team that developed Smart Power, Moonshot and
Data-centric DC Technologies
Co-Innovation HP Enterprise Services

Labs in Capabilities and expertise to deploy in-memory
computing & BI solutions
Walldorf , Palo
Alto & Chennai HP Software
Over 50 engineers from
SAP and HP are working For application management, testing and
together provisioning
Converged Infrastructure for SAP

Next generation server, storage and networking platforms
for faster performance, scalability and HA
“ The HP Center of Excellence delivers the depth of expertise and services to help organizations drive high-
performance data analysis, handling huge volumes of data in real time for instant business insight.”
—Bill Veghte, COO, HP
A complete portfolio of sized-right solutions
HP AppSystems for SAP HANA H12013 HP AppSystems for
Single-node Virtualized SAP HANA
(Large configuration)
Available in five
With VMware vSphere and
“T-shirt-sized”
vCenter
configurations from
XS to L (128 GB to 1 TB)
HP AppSystems for SAP Business
Suite powered by SAP HANA
(2 TB and 4 TB)
Scale-out
Available in configurations from two to 16 nodes (1 TB to 8 TB of

RAM); supports automatic high availability at the application level
(failover within the appliance)
Virtualization use case example #1
Multiple projects requiring separate SAP landscapes
Without virtualization Without virtualization
Production Test Development Production Test Development
VM VM
VM VM
• Improve total cost of ownership by:

− Reducing purchases of physical servers
− Standardizing server configurations
• Speed provisioning of new test/development systems
• Simplify sizing of new environments (reduce costs and delays associated with sizing errors)
Virtualization use case example #2
New product development/training
• Clone a “golden” image to quickly create new development or

training systems
VM • Reduce start-up costs by decreasing investment in new servers
• Simplify sizing and configuration by standardizing server
configurations
VM VM
VM
HP AppSystems for SAP Business Suite powered by
SAP HANA
Run your business more effectively by enabling transactional
and analytical workloads within the same environment HP AppSystems for SAP
Business Suite powered by
Business benefits Key differentiators
SAP HANA
• Run online transaction • Complete solutions, optimized,
processing (OLTP) and online tested, and tuned for SAP HANA
analytical processing in the HP ProLiant
• Upfront pricing includes DL980 G7 (L)
same environment for hardware, software, services, Server
lightening fast reporting and support
• Get the most out of your SAP D2700
ERP, SCM, PLM, and CRM Disk Enclosure
applications Storage
Note: All single-node configurations of HP AppSystems for SAP HANA are certified for use for SAP Business Suite powered by SAP HANA. The 2 TB and 4 TB configurations are
certified exclusively for use with SAP Business Suite powered by SAP HANA and may not be used for any other SAP HANA use case.
Real-time data management
Optimized for SAP HANA
HP ConvergedSystem 500 (NDA until 3/19)

• Entry to medium-sized SAP landscapes
• 2TB for business apps, up to 16TB Analytics/Data
Warehouse
• Built-in high availability and data protection
Project Kraken (coming soon)

• Large, demanding, complex SAP landscapes
• Business apps: up to 12TB, 16 sockets
• Mixed analytics and transaction workloads
• Mission-critical high availability and data protection
HP Confidential until March 19, 2014
Project Kraken
Demonstrating SAP® Business Suite on HANA®
Meeting SAP’s need for a technology
platform to handle large amount of in-
memory computing resources
• Leadership platform
• Biggest-ever HANA machine; 12 TB of
memory, 16 sockets Ivy Bridge
• Development platform for next-gen HANA
(DragonHawk)
• Mission-critical environment Project Kraken
“With Project Kraken, HP and SAP are illustrating how customers can achieve a step jump in performance, while adding simplicity
in the management of the environment. It shows how large enterprises can confidently run their enterprise applications,
including SAP Business Suite, with growing quantities of data in shorter windows of time. This offering will fundamentally and
forever change the database market.” —Dr. Vishal Sikka CTO & Exec Board Member, SAP on May 16. 2013 -- HP and SAP press
release
The Future of Data Management with SAP HANA
Eliminating traditional databases
Today Tomorrow
HANA for analytics
HANA for transaction HANA as the

acceleration database platform
HANA for business
applications
Deployment options: Deployment options:
physical, virtualized physical, virtualized,
for Test/Dev cloud
Harnessing the power of in-memory technology
Shifts toward radically new generation of systems
Today Tomorrow
• Data gets close to the processor • Memristors: million times faster than
• Dramatically improved network, disk, and current disks/much lower energy
application speed consumption
• Nanostores: 10–100-fold performance in
• Massive parallel scaling
a new data-centric architecture
• Multi-core architecture • Photonics: 30-fold improvement in new
• Decline in price/performance optically connected data centers
Real-time actionable Path to capitalize on Emerging new business

business insights data explosion models
“We are at a point where we have a very strong
partnership. Looking ahead to the three main
inflection points around real-time computing with the
new hardware reality in-memory, the work that we do
with HP on HANA is going to be a foundation for the
future success of our customers.”
Vishal Sikka
CTO, SAP AG
Deployment Services
HP delivers SAP HANA fast and ready-to-use
Build, deploy, and support
SAP sells SAP HP sizes and HP Factory HP AppSystem for Infrastructure HP Fast SAP HANA
HANA software configures Express build of SAP HANA appliance install by HP Start/Deployment working, turned
to customer HP AppSystems HP AppSystems delivered to Services Accelerator over to customer
for SAP HANA – for SAP HANA customer Services experts and supported
solution and implement in production
landscape (using site prep SAP HANA onsite – three years
questionnaire) (<1 week) 24x7 4-hour
support included
Arrives fully configured, ready for installation and implementation

Single node SAP HANA: two weeks
Scale-out SAP HANA: four weeks
HP Aligned with SAP on HANA
Mobile Cloud
Mobile Sales
• • CRM Marketing, Sales, Services
• Mobile Apps & Infrastructure • HANA Enterprise Cloud
• SAP SUP and Afaria
Big Data / Analytics Database & Technology

• Sales & Operational Reporting • DB migrations to Sybase ASE,
• COPA Acceleration BW on SAP HANA
• HANA Fast Start
• CRM Analytics
Lines of Business Industry Solutions

Supply Chain Management
• • Deposits Management for
• Manufacturing Banking
• Customer Relationship Management • Retail Solutions on HANA
We’ve focused on the most important business priorities that face

your clients today.
HP SAP HANA Offerings
Different solutions according to market and business needs
BW on HANA HANA FOR HANA as an Fast Start HANA as a Managed Services RDS
BUSINESS SUITE Accelerator Service Service for HANA
• BW Upgrade, • OLTP • Faster CO-PA • Validate HANA • HP/SAP is able • Provides maintenance • Multiple
Migration and environments Scenario appliance to provide SAP for SAP HANA system RDS
Optimization to Upgrade, • Customer installation HANA solution in • Monitor key developed
SAP HANA Migration and Segmentation • Landscape an OPEX components of by HP
• Achieve Optimization of accelerator preparation commercial • installation 24x7 • 10+ SAP
improved SAP HANA • Accelerated • Connectivity to model. Thereby • Troubleshoots Qualified
performance, • Achieve faster Trade source system overcoming identified hardware Solutions
better load Operational and Promotion • Basic HANA significant and software issues • BW on
times, and analytical training existing high • Manages and HANA DB
easier reporting initial buying upgrades solution for Migration
administration cost hurdle optimized
of BW. performance and
• Includes BPC on reliability
HANA migration
HP Rapid Deployment Solutions for SAP HANA
HP Rapid Deployment Solutions for SAP HANA provide fast time-to-value for customers implementing
innovative SAP solutions based on In-Memory technology.
Ingredients of SAP HANA packages

SAP Business Objects
Business Intelligence • Pre-configured SAP HANA models / configuration
- typically targeted for a specific LoB- or Industry use case
RDS Content - integrated into the current system environment
• Sample Business Analytics assets (e.g. Crystal Report templates…)
• Pre-defined, fix-price implementation services for SAP HANA scenarios
RDS Content
• Enablement material (tailored guides, demos, …)
SAP HANA Applications
Packages for all types of In-Memory innovations

SAP HANA
• SAP HANA Content
RDS Content
• Accelerators
• Technology
• Applications
HP Rapid Deployment Solutions – Defined outcomes
“One” HP service solution for SAP HANA
Strategy Assessment Design Implementation Support
How do I develop a BI Will it fit and at what What do I need to How do I get my What about ongoing
Query strategy and build a cost? do in advance of appliance running and support and
future roadmap? implementation? integrated quickly? optimization?
Goals, objectives, and Let us help you Develop a blueprint Leverage deployment, Get a single contact for
initiatives—create a evaluate. and implement packaged setup, and proactive and reactive
Response phased approach. upgrades/patches. implementation by support for HP HW,
skilled resources. SUSE, and SAP HANA.
Impact Analysis for Solution Assessment FE1 On-site Installation Proactive Care
HP Master Plan for BI
SAP HANA Service for SAP HANA
Fast Start Service
Financial Assessment Landscape Preparation
Services Discovery Workshop for SAP HANA Service for SAP HANA PSO2 Proactive Select
Deployment Accelerator
Applications
BW upgrade, migration, and optimization to SAP HANA Management
for SAP HANA
1 Factory Express
2 Personalized Support option with Proactive Care
examples
How SAP customers are using HANA?
Analytics and Accelerate ECC HANA-based
operational reporting transactions applications
• Demand/Supply finished • CO-PA accelerator • Smart meter analytics
goods revenue and margin • CRM-customer segmentation • BW on HANA
optimization accelerator • BPC
• Margin impact analysis • Finance and controlling • SandOP
• Detailed profitability accelerator • “Big Data” integration
analysis (product, • Carbon impact
customer, region level)
• Custom applications
• Vendor spend analytics
• Pricing analytics
Database Mobile Cloud

Real-time platform
Simplification of BW architecture at HILTI
“...the benefit for HILTI applying SAP’s in memory technology is not only seen in a dramatic
improvement of reporting execution speed, but even more in the opportunity to bring the way we
work with information and ultimately how we service our customers on a new level. The HP
AppSystem for SAP HANA solution is used at Hilti to bring the way of working with information to a
new level”
—Dr. Martin Petry, CIO Hilti AG
Challenge Solutions Results

• Improve performance and flexibility in • Implemented HP AppSystems for SAP < 3 seconds
reporting, process large data volumes HANA SP3 on HP ProLiant DL980 Server Speed up reporting batch job from 2–3
(450 M records) platform with SuSe4SAP hours to < 3 seconds
• Integrate transactional and analytics • SAP CO-PA Accelerator and SAP Real-time
systems NetWeaver BW on SAP HANA decision making
Simplification
of BW architecture offering reduction of
maintenance and tuning effort
Accelerating CRM analytics at Nongfu Springs
“By cooperating with HP on SAP HANA 1.0, we’ve proved that a high-speed in-memory computing
column-storage database product is reliable and practical. It has fundamentally solved the problem
of slow computing and presentation of data. It also built a solid foundation for our IT department to
provide strong support for the company’s rapid future business development.”
—Patrick Hoo, CIO, Nongfu Spring

• Improve the overall IT system • HP AppSystem for SAP HANA on HP 200–300x
service level ProLiant DL980 Server platform improvement in data analysis
• Allocate resources flexibly • Opted for SAP HANA after comparison/ > 50%
• Perform real-time sales analysis on testing of traditional database solution reduction in financial reporting time
100 M+ records Improved visibility
of real-time data for faster decision making
Improving customer segmentation at T-Mobile
“T-Mobile wanted to accelerate the timing and precision of our marketing campaigns to increase
customer and shareholder value. We selected SAP HANA running on HP Converged Infrastructure to
achieve this result.”
—Erez Yarkoni, CTO, T-Mobile US, Inc

• Reduce complexity of back-end systems • Implemented HP AppSystem for SAP Real-time
• Improve order tracking HANA on HP ProLiant DL980 Server micro segmentation of customers
platform
• Reduce potential revenue losses due to 66 million
lack of real-time visibility • SAP Quality Center by HP for promotional offers to 18 million customers
streamlined QA in real-time
• A new, continuous, time-critical testing
model Hourly updates
to marketing campaigns for optimum
effectiveness
Automotive Resources International
Founded in 1948 by the Holman Automotive Group, ARI is the largest privately held vehicle fleet
management services company in the world, managing more than two million vehicles worldwide with
a workforce of more than 2,400 skilled professionals, in offices throughout the U.S., Canada, Mexico,
Puerto Rico, the U.K., and Europe.
Business need HP solution Key outcomes

Create key differentiation in the Proof-of-concept for SAP HANA on • Reduced time to run key
market by leveraging increasing HP to replace a custom ETL analyses from more than 24
amounts of data to create better solution hours to less than four seconds
products and services for its fast- • Single point of contact for
growing business servicing entire solution for
quicker response
• Increased overall efficiency in
call centers by 5 percent by
providing agents with better
information
HPIT runs HP AppSystems for SAP HANA
HP runs some of the largest SAP instances (30+ TB) in the world. SAP HANA is critical to HP’s
ability to analyze stunningly large quantities of data at unprecedented speeds . HP’s long term
goal is to combine OLAP and OLTP databases and reduce total cost of ownership (TCO) with a
dramatically smaller IT footprint.
Challenge Solution
• Implement two large scale programs - one focused on existing
• Massive consolidation
BW’s and BPC and one focused on ECC on HANA and real-time SAP
• Exploding data volumes
analytics
• Extreme total cost of ownership (TCO) pressure
• Deploy completely new user experiences and accelerate existing
• Ever-increasing advanced use case requests
ECC processes
• Deliver large scale, mission-critical OLTP processing on HANA
• Position SAP environment for long term scalability and
performance
Results
From less than two hours to 88 Previous query time of 1.5 hours Improved visibility of
seconds improved runtime results runs in 1.02 seconds on SAP HANA real-time data for faster decision
making
HPIT: Activities for SAP Business Suite on SAP HANA
Strategic goal: enterprise scale, mission critical in-memory, ACID compliant OLTP
Non disruptive major evolution- 30k foot view ALL existing
Selected
• Started with our largest single ECC environment within HPIT business
use cases
capabilities
− Global code base, SAP ECC 6.0 EHP6, ~31TB, $41B FY11 USD, 180k distinct users functionally
deployed on
SAP HANA
• Why our largest single environment? Simply put… untouched
− It’s where we have the most scaling, I/O, etc. pressures for which SAP HANA is
most relevant
− ‘In parallel’ approach allows a) very low risk and b) non disruptive introduction of SQL redirection
disruptive technology. SAP
Business
• Risk mgmt. approach is extremely key! Suite
• We continue to mature our knowledge and usage of SAP HANA as SAP HANA itself (SAP ECC real time SLT
continues to mature. 6.0, EHP6) replication
− Goal is to ensure ability to exploit SAP ECC on top of SAP HANA at the earliest 31TB 4x
13TB Same business
possible, safest date information!
− Conscious MOC is incredibly important- across development, support, etc.
Low risk, ‘in parallel’ start POC, learning & training Pilots and ramping Large scale transformation
HPIT’s Active Initiatives with SAP HANA
HP’s FY13 focus areas
HP Use Case Business Innovation Description Consumption Impacts
1 Supply Chain
Analytics
Supply Chain Business Warehouses with SAP HANA
Accelerated self service analytic modeling to drive real-time
visibility on demand, fulfillment and improved inventory
SAP HANA: 7-10 TB
Users of SAP
BusinessObjects BI
 Reduced upgrade
time/cost
leveling. suite: 1,500

Predictive Users: 3
2 Financial Planning SAP Business Planning and Consolidation, powered by

SAP HANA
Drive accelerated and sophisticated scenario planning in
SAP HANA: 1-2 TB
Users of SAP
BusinessObjects BI
 First HP
implementation of
SAP HANA
real-time and engage end users with near instant returns on suite: 500
simulations and what-if scenarios.
3 Quote-to-Cash Quote-to-Cash with SAP HANA

Acceleration of core processes in SAP ECC in key areas such
as order management administration, month/quarter/fiscal
SAP HANA: 28 TB
Users of SAP ECC:
2,000
 Processing in SAP
ECC based on SAP
HANA
year end processing and live operational reporting. Users of SAP  Real-time analytics
Delivering modern ‘experience-at-scale’ to users. BusinessObjects BI
suite: 1,000
SAP HANA in action- actual runtime comparisons
From > 2 hours to 88 seconds
Query SAP HANA Traditional Query SAP HANA Traditional
Making an impact – Runtime Row Store – Runtime Row Store
• All tests run on same physical hardware
Q1 2.30 510 Q13 9.46 140
− 1TB DRAM, 64 cpu’s
Q2 0.41 54 Q14 3.31 169
− Attached SSD for SAP HANA –
Q3 2.41 798
persistence, HDD for traditional row Q15 5.90 168
store Q4 0.44 35
Q16 1.18 115
• Industry standard benchmark… not a Q5 2.20 6
Q17 2.21 >30 min
cherry pick set of queries! Q6 0.34 172
• Exact same dataset loaded into both Q18 3.80 882
Q7 0.57 439
DBMS’s Q19 0.41 218
Q8 0.35 251
• Results largely speak for themselves but Q20 3.33 >30 min
questions to ponder… Q9 3.23 >30 min
Q21 10.52 447
− Is this only about accelerating queries Q10 20.32 6
and what we already have? Q22 1.87 >30 min
Q11 11.52 25
− How could you fundamentally rethink Q12 2.15 179 Total 88.23 Sec > 2 hours!
designs and user experiences &
processes based upon what’s possible? What could these orders of
34 © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. magnitude mean to you?
Wrap-up
HP appliance advantage
HP ConvergedSystem for SAP HANA
• Complete, single vendor solution – including SAP certification, factory

integration, customer site delivery and installation
• Highest quality and performance – highly tuned solution leveraging over 300
HP SAP HANA installations globally over the past 18 months
• Fastest time to implementation – turnkey solution insures quickest time to

turn-on
• Lowest TCO solution – without hidden costs for consulting overhead and re-
certification for expansion capacity
• Single point of contact for support – HP takes end-to-end ownership for

support, troubleshooting and maintenance
HP has delivered and supported over 500 installations since 2011

HP Confidential
What HP brings to your SAP HANA deployment
Experience
• Most experience with SAP in-memory products to date
Knowledge HP AppSystems for SAP HANA
• Working with SAP side-by-side during development and planning hold the first and only BW-
• Very broad skill-base of highly-credentialed business Intelligence enhanced mixed load (EML)
(BI) professionals performance benchmark,
Power demonstrating our ability to
• Infrastructure to push the limits of performance largest SAP deliver on today’s business
NetWeaver BW Accelerator appliance requirements
Ability to execute Achieving an amazing 65,990 ad
• From the start of the project to value achievement hoc query navigation steps
(Certification number 2012023)
Accountability
• To ensure a great customer experience with SAP products
HP and SAP – Partners you can trust
Global Certified Business
1 certifications
2 solutions
3 experience
4 Leading partner
HP is SAP certified in: Certified joint HP and SAP HP is one of SAP’s largest HP is SAP’s leading
Hosting Services solutions: global customers infrastructure provider
Run SAP Methodologies SAP NetWeaver® BWA utilizing SAP software solutions with thousands of joint customer
Run SAP Implementation SAP HANA® for ERP, SCM, CRM and SAP installations on HP platforms.
NetWeaver.
Run SAP Operations Testing & Management HP is SAP‘s prefered partner for
Application Services Management Output Management SAP‘s internal systems are the SAP HANA appliance in
Services Data Protection running on HP Integrity and HP development and GTM.
Cloud Services SAP Adaptive Computing ProLiant servers.
Enterprise Support Integration SAP BusinessObjectsTM
and BPO Provider
Thank you

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BI and Analytics

695,000 status updates

11million instant messages

168 million+ emails sent

1,820TB of data created

217 new mobile web users

HANA Cloud offering for non-

Worlds largest HANA Social DR available for HANA Scale-

<2010 2011 2012 2013+

Co-Innovation HP Enterprise Services

Converged Infrastructure for SAP

Available in configurations from two to 16 nodes (1 TB to 8 TB of

• Improve total cost of ownership by:

• Clone a “golden” image to quickly create new development or

HP ConvergedSystem 500 (NDA until 3/19)

Project Kraken (coming soon)

HANA for transaction HANA as the

Real-time actionable Path to capitalize on Emerging new business

Arrives fully configured, ready for installation and implementation

Big Data / Analytics Database & Technology

Lines of Business Industry Solutions

We’ve focused on the most important business priorities that face

Ingredients of SAP HANA packages

Packages for all types of In-Memory innovations

Database Mobile Cloud

Challenge Solutions Results

Challenge Solutions Results

Challenge Solutions Results

Business need HP solution Key outcomes

continues to mature. 6.0, EHP6) replication

− Conscious MOC is incredibly important- across development, support, etc.

leveling. suite: 1,500

2 Financial Planning SAP Business Planning and Consolidation, powered by

3 Quote-to-Cash Quote-to-Cash with SAP HANA

• Complete, single vendor solution – including SAP certification, factory

• Fastest time to implementation – turnkey solution insures quickest time to

• Single point of contact for support – HP takes end-to-end ownership for

HP has delivered and supported over 500 installations since 2011

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