MIL

Date: 3.15.19 (F) • Violation of any of the exclusive economic

Scene Heading and moral rights.
• Refers to a slugline. • Economic: Financial benefit or reward from
• Settings of the story. the use of his works by others.
Action • Morals: Recognition of creator; claim of
• Event or occurrences. authorship.
Character How to move ownership?
• CAPITAL (Upper case) and centered. • Dating and signing your work.
Parenthetical Paragraph • use copyright legend such as name, year, all
• Showcases movements or direction. rights reserved.
Dialogue Fair Use
• Words of characters. • Means you can use copyrighted material.
Plagiarism • Copyrighted material can be used without
• The act of stealing from others their license only for certain purposes.
thoughts or their writings and the, one’s • Majority of content must be your own.
own. • Give credit to copyright holder.
• Intellectual theft • Don’t make money out of copyrighted work.
Ex. Case of Associate Justice Mariano C. Del
Castillo Guidelines for Fair Use
• A majority of the content you create must
Intellectual Property be your own.
• Properties or creations of the mind. • Give credit to the copy right holder.
• Such as inventions; literary and artistic • Don’t make money out of it.
works.
• Original works or creations. Creative Commons
• It is protected 1. Attribution - you must credit the creator.
2. Non-Commercial - you can’t make a profit
Types of Intellectual Property 3. No derivative works - can’t change
1. Copyright content.
• Legal term or right attributed to creator or
writer over literary and artistic works. 2. Patent
• Describes rights • An exclusive right granted for an invention
• Literary and artistic works provides the patent owner with the right to
• Books and music etc. decide.
• We look into the functionality of an
Copyright Infringement invention.
• Under the Philippine law

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3. Trademark
• A sign capable of distinguishing the goods
or services of one enterprise from those of
other enterprise.
Ex. Mcdo and Starbucks, Mars’ Maltesers vs.
Hershey’s Malteser (Trademark Infringement)
4. Industrial Design
• Ornamental or aesthetic aspect of an article.
• May consist of 3-D (shape and surface)
features or 2-D (color and patterns)
Ex. Crocs vs. Skechers (Design Infringement)
Patent or Industrial Design Infringement
Ex. Samsung vs. Apple
• An industrial design right protects only the
appearance or aesthetic features.
5. Geographical Indications (GI) and
Appellations of Origin
• Signs used on goods that have a specific
geographical origin.
• Possess qualities a reputation or
characteristics that are essentially
attributable to that place of origin most
commonly includes the name of the place of
origin of the goods.
Ex. Strawberry Jam of Baguio
3.16.19 (S)
IP-Related Laws in Medical Fields
RA 9502
• The state protects public health.
• Promote and ensure access to affordable
quality drugs and medicines for all.
Patent
• Has a term of protection of 20 years.
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RA 8203
• Right to health of the people and install
health consciousness.
• Safeguard the health of the people, the
state shall provide for the their protection
against counterfeit (fake) drugs.
Libel Law
• Article 353 of the revised code of the
Philippines defines libel as a “public and
malicious imputation (accusation) of a crime,
or a vice of defect, real or imaginary, or any
act, omission etc.
• Imputation: it smears the reputation of a
person.
• It is a written defamation.
• Accusing a person of a crime, tarnishing the
person’s image.
• Malicious: No good intention and justifiable
motive.
Cyber Libel Case
• Libel in computer system.
• Libel refers to the unlawful or prohibited
acts of libel.
Slander Law
• Arresto mayor.
• Using of words or oral defamation.
Virtual Self
• Pertains to one’s representation in the virtual
world which only exists online.
Dangers of the Internet
1. Phishing
• Fraudulent practice of sending emails
purporting to be from reputable companies.
• Induce individuals to reveal personal
information.
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How to Spot? 7. Check your biases- to be objective
• An attacker will send target an email 8. Ask the experts - when there’s doubt
containing an attachment.
• When the target opens the attachment, they Freedom of Speech
are led o a Google sign-in page. • No law shall be abridging (limiting)
• Collect personal information. • Freedom to speak
• Send malicious emails to people. • It is not absolute
1. Examine text string (“data:text/html”) • Right to information according to United
2. Make sure there is nothing before the Nations
hostname (look at the “i” icon) Information
3. Do not proceed if malicious • Data that are Factual, Meaningful and
4. Add an extra layer of security Useful.
• Freedom of expression pertains to a
Fake Stories “fundamental human right used to indicate
“Fake news are false stories that appear to be not only the freedom of verbal speech but
news, spread in the internet using other any act of seeking, receiving, and
media.” imparting information.”
Fake News Flaming
• These are lies masquerading as truth. • Defined as to send an angry, critical, or
• To misinform (honest mistake) is to disparaging (fault finding) electronic
inadvertently share false information; to message.
inform is to deliberately create and share Trolling
information known to be false. • Post deliberately inflammatory articles on an
• Dis-informing: intentional or has malice. internet discussion board.
• Happy when others are hurt.
How to Spot Fake News according to Rappler • Flamers or trolls sometimes misunderstand.
1. Vaguely written or it lacks substance.
2. Using photos to capture emotions. Someone even came up with an acronym,
3. Word-for-word copy of a news. DRUMS:
1. Disinformation
How to Spot Fake News 2. Rumors
1. Consider the source 3. Untruths
2. Read beyond - critical reading 4. Myths
3. Check Author - to know if credible 5. Smears
4. Supporting sources - if it’s substantial
5. Check the date - if updated Hate Speech
6. Is it a joke - if only sensationalize • Refers to communication of hatred.

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3.22.19 (F)
Visual Literacy Semiotic Analysis

• Develops our ability to construct meaning • Study of signs and meanings in the photo.
from images. • Luxury brands and movies
• To be visually literate.
Photography 3.23.19 (S)
Elements of a Visual Composition
• Process of recording images through a
1.) Dot
chemical interaction caused by light rays
• Is the simple unit of visual presentation.
hitting a sensitized surface. (Celluloid film/ • Eyes will be directed to a certain element.
negative) • Is used as a striking element to direct the
Digital Photography attention.
2.) Lines
• Images are captures or encoded as
• Suggest movements and directions.
electronic signals stored in the camera
• Horizontal lines: suggests tranquility, peace
systems memory storage and decode as etc.
digital computer image files. • Vertical line: stability, power etc.
• Diagonal line: movement, action and
intensity
Overview of Visual Composition
• 3 lines suggest movement, direction and
1. Location of Camera
orientation.
• Placement of camera in relation to the 3.) Shapes
subject. • Are building blocks of communication.
• The location of the camera depends on the • Round: suggest friendliness, gentleness etc.
goal of the photographer. • Angular: antagonist, pointed and sharpness.
4.) Dimension
2. Camera Angling
• Visual tools that creates an illusion of depth
• Low angle, eye level, high angle shots etc. in 2-D forms.
3. Selective Focus 5.) Value
• Giving priority to your subject by blurring • Amount of light received in a picture.
other elements. • Tonal gradation
• Enhances the aesthetic appeal.
4. Emotional Focus
6.) Texture
• Emotional appeal. • Suggest the quality or the feel of the object.
5. Absence of Color 7.) Hue or Colors
• Adds drama, shows vagueness and • Add to its aesthetics or visual look
8.) Saturation
lifelessness.
• Intensity of color
6. Depth of Field
• Suggest the feelings
• All elements in shallow depth of field 9.) Temperature
contribute to the photograph. • Warm: Appear to be active and vibrant (red,
7. Rule of Thirds orange and yellow)
• Subject must be placed on the intersections • Cool: Tranquility and stillness (blue)
of the imaginary line.
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"Different and careful arrangement creates
visually appealing and powerful photographs”

3.29.19 (F)
Principles of Photographs
1.) Emphasis
• Pertains how our eyes are directed to a 6.) Repeating Elements / Repetition
specific elements on a photograph. • It creates a lasting impression.

7.) Scale and Proportion

2.) Balance • The juxtaposition (placing of elements)
• Sense of stability.

8.) Direction
3.) Unity • Achieved by using lines.
• Elements are not taken on isolation. • Direct our eyes on a photograph.
• Combined or arranged together.
• All elements form the whole.

Linear Perspective
• Achieved when combining parallel lines.
4.) Contrast • To show distance and depth by using lines.
• To guide the viewers to a specific element. • Train or Track effect: Vanishing point
Scale Perspective
• Illusion of size that the other elements look
bigger or smaller than the others.
Atmospheric Perspective
• Illusion of an atmosphere.
• To give attention or emphasis or focus.
5.) Movement ad Rhythm “The farther the object, the lighter is, the closer
• Motion or movement. the object, the more details you see.”
• To show dynamism or picture in action.

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Audio Information and Media 3.) Volume
What is audio media? • Intensity or level of sound.
• Media communication that used audio or 4.) Frequency
recordings to deliver and transfer • Vibration of sound particles.
information through the means of sound. 5.) Pitch
• Easily interpreted and infiltrate minds • High vibration = high pitch
• Audio = channel • Highness or lowness of sound
• Audio = message • Modulation: for clearer sound
Types of Audio Information 5.) Tone
1. Radio Broadcast • Clarity of sound.
2. Music
• Vocal or instrumental Audio Codes
3. Sound Recording • Dialogue
• Sound of environment • Score: film or music tone
4. Sound Clips/Effects • Sound Effects: artificially produce
• Sounds that are artificially produced. • Voice over: narration
5. Audio Podcast • Music (Diegetic or Non-diegetic)
• Ipod: refers to the device • Diegetic: actual or natural sound that
• Broadcast: file that can be easily accompanies the actor.
downloaded. • Non-diegetic: artificially produce (music,
narration and sound effects)
Advantages of Radio Ex. Foot steps of an actor (D)
• 24 hour broadcast
• Portability and accessibility Importance of Audio
• Practical and economical 1. Intensifies action
• Invokes listener’s imagination 2. Creates humor
• Multitasking: You can do something while 3. Sets mood and pace
listening 4. Depicts identity
5. Evokes visual images
Discourse analysis 6. Establishes timelines of events
• Surveying the language of a song. 7. Symbolizes meaning

AM
• Amplitude: strength of sounds.
FM
• Frequency: vibration of sound particles or
clarity of sounds.

1.) Amplitude
• Describe how sound particles are scattered.
• Strength or signals of a sound.
Ex. News program (for different areas)
2.) Loudness
• Magnitude of a sound
• How loud or soft a sound is to the listener.
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