SALES & MARKETING DEPARTMENT

KEY RESULTS AREA GOALS

1. Evolve market /observation research To know the needs and wants of the customer
- Identify and resolve gaps in customer and to obtain a positive testimonial from the
expectations versus actual service levels ( using Mystery Shopper, customer
Consumer Survey and FGD)

2. To reinforce the Alagang Carlos, Alagang Kalusugan, & Komunidad To attract new customers

3. High-quality medicines and other products at affordable prices Customer to new Customer Referrals

4. Revenue generation - Promotions Function For customer awareness on the Alagang

Carlos Activities and to lead as income
generating activities

- Display Rental Rates For suppliers Advertising Programs

5. Communication practices Marketing to suppliers updates on activities

Marketing to customer awareness
 PERFORMANCE INIDCATORS

Zero complaint from customers regarding the

ineffective brands/products.

Continous in building relationship with

potential customers through Capus Tour
Health Check and Bisita sa Barangay Health

Customer satisfied in Consumer Survey and FGD

Increase sales by 3 to 5% per concerned

branch activities per day

Increase number of rentals per percentage

performance in Budget vs Actual Performance
of 69% from January to September 2019

94 suppliers support out 340 suppliers

Customer awareness - leads through social /media
ads and digital marketing -
Facebook -Likes -Increase of 49% vs 2018;
- No. of comments -Increase of 44% vs 2018
- No. of shares - Increase of 36% vs 2018
Instagram - No. of likes -Increase of 123% vs 2018
Twitter - No. of likes -Increas of 179% vs 2018
In-Store Activities, Promo Sale, Free Health
Check up, and upcoming activities.