Professional Documents
Culture Documents
HW 2 Segmentation and Positioning PDF
HW 2 Segmentation and Positioning PDF
HW 2 Segmentation and Positioning PDF
ASSIGNMENT
Market Segmentation
Brand: Klean Kanteen Insulated Classic
Brand familiarity:
prefers leading
stainless steel water
container brands
PLASTIC
MATERIAL
• S’well vacuum STAINLESS STEEL
MATERIAL
insulated
• Thermos vacuum
• Lock ‘n lock flask
sports water
bottle
• Gatorade
squeeze
bottle
LOW PRICE