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w er e fr equ en t ly n o r eco r ds o f t he type n e c e ss a r y A n d in m an y in st a n ces t he y Lr e r e
co m pelled t o seek in fo r m a t io n as t o p r e v a il i n g t r a d e p r a c t ic es f r o m m n w ho r esen ted
su ch qu es t io n in g an d w er e in c l in e d t o coo per ate a s l i t t l e a s p o s s i bl e

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s ho r t o f an o t her e qu a lly ex ha u s t iv e in v est i g a t io n
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m ain s a v a l u a bl e a n d a u t ho r i t a t iv e w o r k, v ho se v alu e w i l l be i n c r e a s in g l y a pp a r en t

P u bl i c a t i o n o f t he stu dy i n t h e E q u i t y 1 i a g a z i n e w a s be g u n w i t h t he is s u e o f
J u ly , 19 3o ,
an d w as c o n tin u e d in t h e t w e n t y c o n s e c u t i v e n u m be r s e n d i n g w ith Fe b
ar y , I 9 32

T o m a ke t he w o r k m or e r ea di ly av a i l a bl e f o r f u tu r e r e fe r en ce tw o hu n d r e d
p r essio n s o f each s ec t io n w er e m a de each m on t h to be c o r r ec t ed an d a ssem bl e d l a t e r
T his is on e o f t he a ssem bl e d co p ies o f t ho se s ec t io n s

D u e t o t h i s p r o c e d u r e i t w a s i m p o s s i bl e t o c o r r e c t e r r o r s i n t h e p r i n t i n g N or
w as i t p o s s i b l e t o d o a n y t h i n g a bo u t t h e i n s t a n c e s i n w h i c h M r B e r n h e i m h a d m a d e
c r o ss r e f e r e n c e s t o p a g e s i n h i s m a n u s c r i p t , s i n c e i t w a s i m p o s s i l e t o p r e d i c t w h a t
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n u m be r s t ho se p a g es w o u l d h a v e
i n t h i s f o rm A n d so i t h a s b e e n f o u n d n e c es s a r y t o

a t he r a l l t h e s e c o r r e c t io n s a n d c r o ss r e f e r e n c e s i n t o o n A p p E N D I x w h i c h w i l l be f o u n d
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T he E q u i t y l a g a z i n e b e l ie v e s t hi s c o m p i l a t i o n t o b e e m i n e n t l y w o r t h w h i l e It
des i r est o m a ke a c k n o w le dge m e n t t o 1 l r B e r n h e i m a n d hi s c o w o r t e r s o f t h e L a b o r
B u r e a u f o r t he m a n n e r i n w h ic h i t w a s a c c o m p l is he d A n d i t i s h a p p y t o ha v e be e n
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T h e a t r e n e c e s s a r i l y c o m m e r c i a l D is t i . c t i o n b e t v e e n . ' : ' " c ia l an d p r o %t m a ki n g T h e a t r e
a l w a y s h a s be e n c o m m e r c i a l E x a m p l e s f r o m t he p a s t
II CH A R A C T E R I ST I C S O F T H E E A R L Y A M E R I CA N T H EA T R E 5
O r ig in o f t he A m e r ic a n t hea t r e O u r Dr s t p l a y h o u s e H a l l a m D o u gl a ss a n d T he Am
ic a n C o m p a n y E a r l y d e v e l o p m e n t s a l o n g t he A t l a n t i c s e a bo a r d C h a r a c t e r is t i c s o f t he
p r e R e v o l u t io n a r y t h e a t r e s a n d a c t in g c o m p a n ie s Sa l a r i e s s h a r i n g s y s t e m b e n e D t s T he
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III G ROW T H OF T H E ST O C K Sy sT E , í 12

c lo se o f t he t he a t r e
d u r i n g R e v o l u t io n B r i t i s h g e n e r a i s m a n a g e t h c a t r i c a 1s He i g
e n e d a c t i v it y a f t e r de c l a r a t i o n o f p e a c e , in s p i t e o f r es t n c t l v e m ea s u r es D isi n t e gr a t io n
o f o l d A m er ic a n C o m p a n y a n d r is e o f n ew c o m p a n i e s t h r o u g ho u t t he E a s t O p e n in g
o f P a r k T he a t r e i n N ew Y o r k i n 1 79 8 s í g n a l i z e d t h e b e g i n n i n g o f t h e a t r e b u i l d i n g
p r o g r a m in t ha t c i t y , o f hi t he r t o u n p r e c e den t e d p r o p o r t io n s

IV D E V E L O P M E N T S I N SO U T H A N D W E ST 1 6
T h e d r a m a p e n t r a t e s t h e hi n t e r l a n d E a r ly w est e r n t he a t r es B a r n st o r m er s es t
l i s h t h e t h e a t r e i n t h e W e s t a n d So u t h D r a k e L u dlo w C a l dw e l l a n d o t h e r s T he
d r a m a c o m e s t o U t a h w i t h t he M o r m o n s I t r e a c h e s C a l i f o r n i a d u r i n g t he g o l d r u s h

V Ec o N OM I C Cu RREN T S 19

I m p r o v e d s t a t u s o f t he t h e a t r e a s a n i n s t i t u t i o n a n d a bu s i n e s s T he th r e e c u l t u r a l st aes
o f o u r t he a t r e I n c r e a se d c o st s P o s i t io n o f d r a m a t is t s A su r v ey o f c o py r i gh t l eg i s
t io n T he t r e n d o f a d m is s io n p r i c e s a n d r e c e i p t s

VI T w 1N K L E , T WWK L E ,
L ITT L E ST A R 2 6
St a r sy s t e m t he c a u se oh e e v e n t u a l d i s i n t e g r a t i o n o f s t o c k sy s t e m
f t s to c k syst em
fi n e d St a r s y s t e m d e f i n e d D i s t in c t io n be t w e e n s t a r r i n g a n d f e a t u r i n g D ev elo pm en t
o f st a r syst em I t s a d v a n t a g e s a n d d i s a v a n t a g e s E ff e c t s o f s t a r s y s t e m u p o n s t o c lc c

Pa n i e s s t o c k c o m p a n i e s g r a d u a l l y r e p l a c e d by t r a v e l i n g c o m b i n a t i o n c o m p a n i e s Ac t

m a n a ge r t he in t e r m e dia t e s t e p c ha n g e d st a t u s o f t h e a t r ic a l m a n a g e r s T h e fi r s t c

bi n a t i o n c o m p a n i e s T he o l d s t o c k c o m p a n ies d isa p p e a r

VII T H E I N D U ST R I A L R EV OL U T I ON I TH E T H EA T R E 31
C o m bi n a t i o n s y s t e m c o m p l e t e l y c h a n ge d e c o n o m i c c ha r a c t e r i s t ic s o f o u r t he a t r e d es t r

i n g l o c a l is o l a t io n a n d i n de p e n de n c e a n d b r in g i n g a bo u t s e p a r a t i o n o f f u n c t io n o f t he a t r e
o w n in g f r o m t ha t o f p l a y p r o du c t in g C h a n g e f r o m s t o c l c t o c o m bi n a t i o n c a u s e d b y
t e r n a l f o r c e s , n o t b y m a c h i n a t i o n s o f bu s i n e s s m e n D e f i c i e n c i e s o f s t o c lc s y s t e m c

bi n a t i o n s y s t e m c o n t r a s t e d w i t h s t o e l s y s t e m N e w Y o r k c i t y be c o m e s p r o du c i n g c

ter fo r co u n tr y B o o k i n g be c o m e s a f u n c t i o n o f o u r t h e a t r i c a l s y s t e m T e n de n c y
w a r d c en t r a liz a tio n

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A n e r a o f c r y s t a l l i z a t io n B o o k i n g bu s in e s s t h e h u b o f t he n c w s y s t e m E a r l y bo o k i n g
m e t l r o d s T h e o p e n m a r k e t i n U n i o n S q u a r e N e w Y o r k Cit y D i &i c u l t i es a r is i n g o u t

o f i n f o r m a l bo o k i n g m e t ho d s C o m pe n sa t i n g a d v a n t a ges T he f o r m a t i o n o f c i r c u i t s
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