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Assessing The Economic Value of Vernacular Architecture of Mountain Regions Using Contingent Valuation
Assessing The Economic Value of Vernacular Architecture of Mountain Regions Using Contingent Valuation
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Journal of Mountain Science
October 2011, 8:629 | Cite as
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First Online: 17 September 2011
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Abstract
Human pressure on mountain resources poses certain threats to their natural and man-made
environment. Although there are many parameters involved, one of the driving forces behind
this situation is the emphasis given so far only to the market value of mountain goods and
services, ignoring the true social and environmental costs of using mountain resources.
Towards this direction, the use of non-market valuation techniques could prove to be
beneficial. Bearing in mind the above remarks, the paper presents an application of the
Contingent Valuation Method, which aims at estimating the monetary value of a mountain
settlement’s vernacular architecture, namely Metsovo. For this purpose, the survey focuses on
Metsovo visitors’ willingness to pay a single annual voluntary contribution to an institution that
would be founded in order to undertake all necessary actions required to preserve the town’s
traditional character. The results are very promising and indicate that vernacular architecture
holds a significant economic value that could justify the implementation of appropriate policies
towards the protection of vernacular settlements in mountain areas.
Keywords
Non-market valuation Vernacular architecture Contingent valuation
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Copyright information
© Science Press, Institute of Mountain Hazards and Environment, CAS and Springer-Verlag
Berlin Heidelberg 2011
Online ISSN
1993-0321
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