LEYTE NORMAL UNIVERSITY

TACLOBAN CITY
COLLEGE OF MANAGEMENT AND ENTREPRENEURSHIP

EXECUTIVE SUMMARY

Name of the Project: Sweet-me Flavored Taho

Plant Location: Paterno Street, Tacloban City
Proponent:

Project Description: Partnership

Objective of the Project: To produce mouthwatering flavored taho in a zest. As well
as, to provide additional income to the proponent.

Project Benefits: Provide additional employment and income opportunities.

Project cost: Php 500, 000 (refer to financial aspect for breakdown)

Project funding: 100% equality by the owners

Contingency plans: Should the project prosper, there will be expansion and more
productive. If the project will not be successful, the plant can be used to produce other
soybeans products.
Market study
A. Nature of the business

The Philippines is one country whose people are known to be fond of drinking fruit
shakes, sago’ t gulaman, pineapple juice, etc. because the Filipinos are known to have
a sweet tooth, sweet-me team conceptualize taho in tacloban city. While most Filipinos
were thinking about refreshment, shakes and coffees, we are busy innovating
something better and to make this taho more refreshing and to create an instant hit
among its drinkers. The newest drink is a unique and refreshing drink that is pre to
delight many. What makes the drink different and enticing (Flavored Taho) is the
different combined with various flavored such as: (sagu) mango, melon, ube, sweet corn
and vanilla. Each flavor has its own distinct taste that sure to please people’s different
palates. The drink serve has served in distinctive dome-shaped cups with oversized
colored straws that allows the taho to shoot up to the mouth when the drink is sipped.

The business will start as an incubation income generating project and will later be
developed into a full- blown manufacturing concern.

B. Background of the study

Sweet-me flavored taho is a new product to be introduced in tacloban city. As a

must, owners have to screen the applicants to ensure success. This is a new
venture product, if this study finds the project viable.

The price for the said proposal is Php 500, 000. This includes the rental, cart,
signage, acquisition of equipment and utensils, uniforms, raw materials and other
paraphernalia.
C. Significance of the study

This study determines whether the business of sweet-me flavored taho in

tacloban city, along Paterno street is feasible or not. Also, it determines the
consumers’ preference in terms of price, quality and distribution of the product.
Lastly; this study determines awareness of consumers and its reasons for
patronizing Sweet-me Flavored Taho.

D. Objective of the study

The main objective of this feasibility study is to ascertain of viability of venturing

into a flavored taho business. In line with this objective, this study therefore
attempts to undertake the following:

 Identify, rationalize, analyze and understand the key success factors of

Sweet-me Flavored Taho, and thereafter, exploit opportunities to improve the
business.
 Introduce and analyze the overall activities and performance of Sweet-me
Flavored Taho both internally and relative to the carcinogenic effect on
drinkers, and thereafter, assess its strength and weakness

E. Scope, Focus and Limitation of the study

It must be realized that the study is limited only in the market acceptability and
viability of sweet-me flavored taho. The target market of this study student near
at Leyte Normal University, Leyte College’s, Eastern Visayas States University,
LVD. The proponents chose this location for the simple facts that it is near the
schools’ premises “Leyte Normal University, Leyte College’s, Eastern Visayas
States University, LVD” in particular because it is known to be a captive market.
 Other constrains of this study were related to inflations, economic and political
conditions, as well as other calamities that will be encountered during the study.
The study focuses more on the various aspects of the project
feasibility study which include the following: market study, technical study,
Management study, Socio-economic study and financial study.

F. SWOT Analysis

1. Strengths
 The company is the sole of flavored taho in tacloban city.
 Accessibility of the taho products in the target market.
 The company is registered under the BFAD, DOLE, DOH and other
government authorities that certify the safety of the product.
2. Weakness
 Taho product easily gets spoiled
 Product substitutes
3. Opportunities
 The company may expand its sales to other schools’ within the city
4. Threats
 Competitors – imitation of flavored taho
 Permanence of the competitors in the area- classic taho peddler
 Low-entrant market

Chapter II
Marketing study