The Questionnaire

(Indian Institute of Planning and Management)

Dear sir/madam,

We are students pursuing my MBA from IIPM. This questionnaire is in

context to the presentation project on MARKETING RESEARCH. It contains questions that will
help me in my research regarding the CONSUMER PERCEPTION towards the brand AXE.
Your valuable information would be lucrative and fruitful.
QUESTIONNAIRE

Name:

Sex:

Age:

Contact Number:

Profession:

Q1. Are you a regular user of deo sprays?

A1. Yes( ) No( )

(IF NO THEN GO TO QUESTION NUMBER 15)

Q2. Which is your favorite brand of deo spray?

A2……………………………

Q3. How often do you use a deo spray?

 Once a day ( )
 Twice a day( )
 Thrice a day( )

Q4. What affects your decision to buy a deo spray?

 Price 5 4 3 2 1
 Brand Name 5 4 3 2 1
 Quality of the product 5 4 3 2 1
 Fragrance 5 4 3 2 1
 Long lasting effect 5 4 3 2 1
 To attract women 5 4 3 2 1
A4.
Q5. Do you use AXE deo spray? (Yes or No)
A5. Yes( ) No ( )

(IF NO THEN GO TO QUESTION NUMBER 7)

Q6 Which AXE deo spray is your favourite?

A6.------------------------------------------

Q7.What do you believe AXE deo spray gives you?

 Enhances Personality 5 4 3 2 1
 Adds Confidence 5 4 3 2 1
 Makes you Attractive 5 4 3 2 1
 Makes you handsome 5 4 3 2 1
 Makes you feel cool 5 4 3 2 1
 Its simply easy on pocket and is in trend. 5 4 3 2 1

A7.

Q8. Rate the following as per your usage and preference.( From 1-5 where 5 being the highest)

A8. Rating (1-5)

 AXE -------------
 Set wet -------------
 Wild Stone -------------
 Cinthol -------------
 Nevia --------------
 Adidas --------------
 Nike --------------

Q9. Which brand has a better advertisement? Ranking (1-6)

 AXE ------------------
 Set wet----------------
 Wild Stone-----------
 Cinthol ---------------
 Nevia -----------------
 Nike-------------------
Q10. Since when have you been using AXE deo spray?
 Less than 1year
 More than 1 year

Q11. Do you refer anybody to buy axe? (Yes and No)

A11

Q12.If the price of Axe deo spray goes back to Rs 150/-, would you still buy it?
A12

Q13 Overall how much satisfied you are with AXE

5- very satisfied
4-somewhat satisfied
3-neither satisfied nor dissatisfied
2-somewhat dissatisfied
1-very dissatisfied
A13

Q.14 What do you think should be done to further improve the Axe Deo spray to make it appeal to all
types of buyers ?
A14

Q15 and Q 16 ONLY FOR THOSE WHO ANSWERED “NO” TO QUESTION 1

Q15. Would you like to be associated with any deo spray brand? (Yes or NO)
A16

Q15. Name that Brand?

A15

THANKYOU VERY MUCH FOR YOUR TIME