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Group 2 Quantitative Research Revision 4th
Group 2 Quantitative Research Revision 4th
In Partial Fulfillment of the Subject Requirements For the strand of Home Economics-
Technical Vocational Track
By:
ANORMA, Roslyn
CALPO, Marjorie, A.
ISONGGA, Andrea Lei, T.
PACHECO, Crissa Mae, E.
SAGOLILE, Mary Joy
SERGIO, Lizavelle, G.
TABING, Derick Gil, B.
RAPISTA, Nechaila
VICHUACO, Erica Mae
1
CHAPTER I
grade 11 Home Economics tourism students of Biñan City Senior High School -
Sto. Tomas Campus. The researchers got the idea of the research from
mispronunciation, facial expression, the tone of voice and body language. Other
able to surpass challenges that cause difficulties inside the campus, workplace,
Some clients that they may encounter are usually demanding, that is why
in the tourism sector, employees are trained to respond to the needs of their
clients for their satisfaction. The profession that they usually pursue is tourism
agent that arranged travel tours for clients by asking about what is their
preference, wants and needs for their travel. If the travel agents failed to
communicate smoothly with the clients, it will end up with a challenge to pursue
more the client, so it is best to have this skill (Kehayas, C; 2018). The
communication failure and understand what satisfies the clients. Identify the
problems and challenges while applying the communication skills with the
communicate with a different person every time for many reasons. It can be in
two forms: verbal and non-verbal. Verbal communication is the most commonly
used in communicating this is where a person can directly say what he wants to
1.1 Age
1.2 Gender
2.1 Clarity
2.2 Fluency
2.3 Listening skills
2.4 Negotiation skills
3
This study will benefit individuals who are involved in the tourism sector
inform the people about the importance of what skills is needed in the tourism
difficult to answer.
This study would like to inform the tourism students about the importance of
skills needed in the tourism industry on which they can apply it in their future. It
This will also benefit the school where the study will be conducted, to
served as their guide reference in any. It can also help the students to apply
information and also to have an idea what is the importance of conducting this
study.
applied by Grade 11 tourism students in Biñan City Señior High School- Sto.
4
Tomas Campus. The findings are limited to persons who are studyng tourism
promotion.
Due to time and resources constraints, the study will be limited only in
selected tourism students in Biñan City Senior High School- Sto.Tomas Campus.
The study will be conducted within the second semester of school year 2019-
2020. The budget of the group somehow affect the result of the study.
Theoretical Framework
these theories have been identified to support the purpose of the study.
Theory and the Attention, Interest, Desire, and Action (AIDA) model which share
Theory it was developed by professor Howard Giles, this theory elaborates the
human tendency to adjust their behaviour while interacting. The reason behind
Cultural Identity Theory deals with the study into how individuals use
and relationships in particular contexts. The theory also stated that culture is one
cultural problem.
Likewise, the AIDA model or Attention, Interest, Desire, and Action model
by Lewis stated that first and foremost, the role of an advertisement is to attract
towards the product in the minds of the consumers. After creating an interest, the ad
has to bring desire in consumers mind to use the product and finally the
purchasing the product. This theory is relevant in attracting more tourist that
FEEDBACK
.
7
data from the respondents. The output presented in the box will be the final
Definition of Terms
Application- O.
C.
Communication. O.
ineffective messages wastes time and money and causes staff frustration and
disengagement.
Skills. O.
effort to smoothly and adaptively carryout complex activities or job functions involving
ideas (cognitive skills), things (technical skills), and people (interpersonal skills).
Tourism. O.
8
C.the activities of people traveling to and staying in places outside their usual
environment for leisure, business or other purposes for not more than one
consecutive year.
9
CHAPTER II
shows and discuss the synthesis and the research gap of the study. This study
information that are relevant and similar to the study. They were taken from
Related Literature
George (2008) stated that Tourism is an industry that sells tangible and
Since its effectiveness is used by the tourism marketers, it is their cue to offer
services to the customers. This form of skill is needed by the tourism sectors
The National Archives (2013) indicate that when the customer fully
with customers. It is important for the staff members in the tourism industry to
be fully trained as well to be comfortable with the language that they will use
10
satisfaction.
receiver doesn’t understand the message or the actual receiver of the message
may not be the intended person whom you want the message to be sent
considering that having hindrance while communicating with customers can cause
misunderstanding.
Attracting customers and making them purchase your product is the main
important. On the other hand it helps growth in the industry. Using appropriate
methods in communicating like face to face, using the telephone, writing e-mails
and fax is also found to be an important skill in the travel and tourism industry
(Studymoose,2016). Also, trained for tourism (n.d) stated that in all jobs having
social skills is essential because we are facing different kinds of people for this
Angeles (2018) said that we have different dialects in the Philippines but
still we understand the person whom we are talking to by using our native
addition, it can also involve the exchanging of ideas, opinions, and information
clearly understands the information that has given to them. There are two
methods of communication the verbal and non-verbal but, verbal is the most
number of factors and cannot be fully isolated from other interpersonal skills
(skillsyouneed.com,n.d)
It is consists of pointing out its root and determinants and gives a positive
communication skills include more than just talking. It both encompasses how
you deliver and receive messages and takes place between different individuals
and the group. In that, it can be said that it is effective to improve the skill
these is when you said a certain offer to a customer and didn’t meet their
expectation they can accuse you as a deceitful person and gained less trust.
12
Related Studies
Morozova (2016) said that Tourism is the world’s fastest growing industry
activities of visiting and travelling to destination that exceeds fifty miles from the
residence for no more than a year due to recreational purposes and fulfilling
‘’Tour’’ refers to activities related to services and its activities has become
a popular interest worldwide said by the World Travel Organization, one of the
vital in selling tourism offer to keep the clients satisfied and devoted (Radac,n.d).
Public speaking and proper skills importance were also pointed out in this
sector including the quality of voice, diction, etc. thus, practising these is a
challenging task especially if this is not your expertise (Weiler and Walker,2014).
and traps the message before it can produce negative consequences (Garcia,
they are more looking for a voluble person that can attract the customers and
13
convincing.
Great efforts are being made to close the gap between industry expectations
and what academic studies can offer. Improving intrapersonal skills should also
skills of the students, they found out that females got higher level of this skill
Since tourism is one of the largest and fastest growing economic sectors
in the world, students are motivated in employability especially now that the
n.d). Bozinovic and Sindik (2011) said that tourism students have to acquire
14
aspects of that language. This enables the speaker to use the appropriate
communicatively competent.
language and behaviour norms of a community don't always represent the real
into account that its norms are usually in an interaction with its norms usage
and understand customers wants and needs (Che Mat, et al. ,2009). Based on the
study conducted by Oschell (2009) she stated that communication skills need to
communicate these aspects with their customer, the message will not be
Likewise, Ariffin indicates (as cited in Wall and Berry,2007) that the lowest
– being, which has been found to be the most reliable indicator of their attitude
and behavior in the workplace (Heponiemi, et.al,2011). Ariffin (2012) shows that if
chaos, failure to achieve goals and damage to the image of the organization.
accurate, relevant and timely (Maiko,2013). It is essential for the success of any
industry (O’Brien and Fullagar,2009). Providing practical information, giving the fact
to establish and develop healthy relations with customers. It occurs only if the
receiver understands the exact information or idea that the sender intended to
transmit. Kadka and Maharjan said (as cited in Fisher,1999) that without effective
entertain tourists while still protecting the area in which they are visiting to
evaluation based on the total purchase and consumption experience. The value
Synthesis
globalized world. It sells tangible and intangible experiences which satisfies the
higher educations, students are obligated to acquire the skills needed in tourism
industry for them to conveniently do their task in the workplace. If customers are
satisfied, they might purchase the product again or give their loyalty to you.
Also, working in tourism sector has the possibility to meet different personalities,
lead to breakdown of passage that can cause misunderstandings that can affect
one’s work.
17
Research Gap
will support and substantiate the study. Gathered sources of data by the
researchers is essential to make the study credible. It will also be the supply of
topic. The gap of this study is the explanation about chosen topic is not widely
provided and some of the used literatures do not coherent in the study.
18
CHAPTER III
METHODOLOGY
This chapter presents the methodologies applied in the study. This include
Research Design
The research design used for this study is ……….where the researchers
need to that requires survey to get ……... The researchers will use this method
to…………
Research Locale
The study was conducted in Biñan City Senior High School - Sto. Tomas
Campus that offers Tourism Promotion Services. Being the one who has the
experience and knowledge to answer the questions given by the researchers, the
respondents in this locale could represent their idea on the topic and it will be
Respondents
The participants of this study are tourism students of Biñan City Senior
High School – Sto. Tomas Campus since they are the main beneficiary of the
study and the one who should acquire this skill when they pursue this as their
profession.
19
Sampling Procedure
Research Instrument
communication skills.
researchers for this study. Each questionnaire consists of two (2) parts as
follows:
includes gender and age of the students. It aimed to get the data about the
Listening skills, 4. Negotiation Skills, 5. Tone of voice. The following item in rhe likert
the study was made by the researchers to interview and observed the
respondents. The first thing that the researcher do is passed a letter requesting
the consent of the students in Biñan City Senior High School- Sto. Tomas
Campus for approval in having a survey. The researchers waited for the
approval of the adviser. After receiving the approval of the adviser, the survey
questions was given to allow the respondents to prepare their answers. They
convenient time.
be easy to keep the source of data gathered. In another way, they were given
an assurance of confidentially and safety regarding their personal profile. For the
analysed.
21
22
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Survey Question
LIKERT SCALE
Communication 5 4 3 2 1
Skills
ALWAYS SOMETIMES
APPLIED APPLIED