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JULY 6, 2018

MARKETING PROJECT
LAUNCH OF A NEW PRODUCT
(SIZZURP)

SAAD BIN FARRUKH, UMER ADNAN, SHAHEER ILYAS & BILAL SULTAN
MA”AM SHAMAILA BURNEY
Principles of Marketing
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TABLE OF CONTENT
TITLES PAGE #

Executive Summary ……………………………………………………………………………………………………………………….. 1

Company’s Introduction ………………………………………………………………………………………………………………… 3-10

 Brief History ………………………………………………………………………………………………………………………

 Company’s Mission Statement & Objectives ……………………………………………………………………..
 Business Portfolio of Frito-Lay ………………………………………………………………………………………………..

Sizzurp’s Description …………………………………………………………………………………………………………………… 11-13

Analysis of Sizzurp’s Marketing Environment ……………………………………………………………………………… 14-20

 Marketing Environment ……………………………………………………………………………………………………

 SWOT Analysis ………………………………………………………………………………………………………………….

Analysis of Consumer Behavior ……………………………………………………………………………………………………. 21-25

Sizzurp’s Segmentation, Targeting & Positioning (STP) …………………………………………………………………. 26-27

Marketing Strategies of Sizzurp …………………………………………………………………………………………………… 28-31

 Product …………………………………………………………………………………………………………………………….
 Price …………………………………………………………………………………………………………………………………
 Place ………………………………………………………………………………………………………………………………..
 Promotion ………………………………………………………………………………………………………………………

Promotional Budget of Sizzurp ……………………………………………………………………………………………………….. 32

Action Program of Sizzurp ……………………………………………………………………………………………………………… 33

Controls ………………………………………………………………………………………………………………………………………… 34

Bibliography ………………………………………………………………………………………………………………………………….. 35
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EXECUTIVE SUMMARY

Sizzurp

Frito-Lay is a well-established firm in the United States that produces

snack foods such as potato chips and pretzels under the parent
company of PepsiCo, Inc. Frito-Lay has adapted its marketing strategy
both globally and locally to meet the needs of consumers who wish to
have a variety of snack foods, with the option to make more healthy
choices. The low cost to consumers coupled with the large market
share has enabled Frito-Lay to become the most popular brand of
snack foods in the United States, while gaining momentum in other
countries.

Now, Frito-Lay is entering in a new category of market and launching

its new product named as Sizzurp (Purple Drank or Lean). As Frito-Lay
has a vision to satisfy its customers by providing products to increase
the level of their Healthy Life Style and easy living. A Healthy Life Style
means to give a little bit of them to your own self and take breather
and relax. This energy drink will play one of the most essential and
important part of it, our body get stressed out with heavy workloads
during the day so it is essential to replenish it. Frito-Lay wants to make
sure that your family enjoys a relaxed lifestyle. SIZZURP fulfills the
daily requirement of hydration and minerals that body needs and
gives you complete relaxation.
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COMPANY INTRODUCTION

Brief History
Frito-Lay began as two separate companies in the early 1930s that merged in 1961 to form
Frito-Lay. It became a subsidiary of PepsiCo in 1965. Snack foods produced under the Frito-Lay
name include Lay’s potato chips, Fritos corn chips, Cheetos cheese-flavored snacks, Doritos and
Tostitos tortilla chips. Frito-Lay North America generates one-third of PepsiCo’s annual operating
profit.”

The Frito Company:

In 1932, Charles Elmer Doolin, manager of the Highland Park Confectionery in San Antonio,
purchased a corn chip recipe, a handheld potato ricer and 19 retail accounts from a corn chip
manufacturer for $100, which he borrowed from his mother. Doolin established a new corn chip
business, The Frito Company, in his mother’s kitchen. Doolin and his mother and brother
produced the corn chips, named Fritos, and had a production capacity of approximately 10
pounds per day. Doolin distributed the Fritos in 5¢ bags. Daily sales totaled $8 to $10 and profits
averaged about $2 per day. In 1933, the production of Fritos increased from 10 pounds to nearly
100 pounds due to the development of a “hammer” press. By the end of the year, production
lines were operating in Houston and Dallas. The Frito Company headquarters also moved to
Dallas to capitalize on the city’s central location and better availability of raw materials. In 1937,
The Frito Company opened its Research and Development lab and introduced new products,
including Fritos Peanut Butter Sandwiches and Fritos Peanuts, to supplement Fritos and
Fritatos Potato Chips, which had been introduced in 1935.

In 1941, the company opened its Western Division in Los Angeles with two sales routes, which
would become the prototype for The Frito Company’s distribution system. In 1945, The Frito
Sales Company was established to separate sales from production activities. Expansion
continued with the issue of six franchises through the Frito National Company in the same year.
In 1950, Fritos were sold in all 48 states. The Frito Company issued its first public stock offering
in 1954. At the time of Doolin’s death in 1959, The Frito Company produced over forty products,
had plants in eighteen cities, employed over 3,000 people and had sales in 1958 in excess of $50
million. By 1962, Fritos would be sold in 48 countries.
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H.W. Lay & Company:

In 1931 a salesman Herman Lay sold potato chips in southern United States out of his car. In
1932, Lay began a potato chip business in Nashville, Tennessee. Lay was hired as a salesman for
the Barrett Food Products Company, an Atlanta, Georgia manufacturer of Gardner’s Potato
Chips, and eventually took over Barrett’s Nashville warehouse as a distributor. Lay hired his first
salesman in 1934, and three years later had 25 employees and a larger manufacturing facility
where he produced popcorn and peanut butter sandwich crackers.

A representative of the Barrett Food Company contacted Lay in 1938, offering to sell Barrett’s
plants in Atlanta and Memphis to Lay for $60,000. Lay borrowed $30,000 from a bank and
persuaded the Barrett Company to take the difference in preferred stock. Lay moved his
headquarters to Atlanta and formed H.W. Lay & Company in 1939. He later purchased the
Barrett manufacturing plant in Jacksonville, Florida, along with additional plants in Jackson,
Mississippi, Louisville, Kentucky and Greensboro, North Carolina. Lay retained
the Gardner trademark of Barrett Food Products until 1944, when the product name was
changed to lay’s Potato Chips.

Lay expanded further in the 1950s with the purchase of The Richmond Potato Chip
Company and the Capitol Frito Corporation. By 1956, with more than 1,000 employees, plants in
eight cities and branches or warehouses in thirteen others, H.W. Lay & Company was the largest
manufacturer of potato chips and snack foods in the United States.

Merger forms Frito-Lay, Inc.

In 1945, the Frito Company granted the H.W. Lay & Company an exclusive franchise to
manufacture and distribute Fritos in the Southeast. The two companies worked toward national
distribution and developed a close business affiliation. In September 1961, The Frito Company
and H.W. Lay & Company merged to become Frito-Lay, Inc., combining their headquarters in
Dallas, Texas. At this point, the company’s annual revenues totaled $127 million, largely
generated from sales of its four main brands at the time: Fritos, Lays, Cheetos and Ruffles.
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Company’s Mission Statement &

Objective
Our Mission:
To be the world's favorite snack and always within arm's reach.

Our Objectives:
Strong businesses are built on the principles of Trust, Accountability and an Environment
that allows their people to reach their full potential. At Frito-Lay we live by the following
principles when conducting our day to day work.

 Integrity
We act with honesty, integrity and highest ethical standards. We adhere to the
laws and regulations pertaining to our work and with Frito-Lay Food's principles and
policies.

 Fairness
We work with people in a way which is fair and appropriate. We treat fairly our
customers, suppliers, shareholders and the communities in which we live and work.

 Trust
People can trust us to fulfill our commitments. At the same time we also trust
others to be true to their commitments to us.

 Accountability
Along with trust comes accountability – we believe all of us are uniquely
created with the ability to reason, make decisions and be held accountable for our
commitments and actions. We hold ourselves accountable for fulfilling our
responsibilities and commitments.

 People reaching their full potential

Each one of us is creative, thoughtful, trustworthy, fair, capable of making
important decisions and responsible for our actions; however we believe each one of
us is also different and has unique potential and talents to make positive contribution
to the organization and the world. We strive to work together in a manner so that
each one of us can develop in the organization and reach to our full potential.
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Business Portfolio of Frito-Lay

DORITOS

Doritos is an American brand of flavored tortilla chips produced since 1964 by

Frito-Lay. The original Doritos flavor is Nacho Cheese, though other flavors have
since debuted for the company.

The plain chips are made of ground corn (maize), vegetable snacks, and salt. Other
ingredients vary across the flavored chip varieties. Doritos made for the US market
generally do not use pork-derived animal rennet in the making of the cheese
flavorings used on the chip.
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LAYS

Lay's is the name of a brand for a number of

potato chip varieties, as well as the name of the
company that founded the chip brand in the U.S.
in 1932. "Lay's" is the company's primary brand,
with the exception of limited markets where other
brand names are used: Walkers in the UK and
Ireland; Smith's in Australia; Chipsy in Egypt; Poca
in Vietnam; Tapuchips in Israel Margarita in
Colombia; Sabritas in Mexico; and, formerly,
Hostess in Canada.

As with most snack foods, the Lay's brands

contain very few vitamins and minerals in any
variety. At ten percent of the daily requirement
per serving, vitamin C is the highest. Salt content
is particularly high, with a serving containing as
much as 380 mg of sodium.
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CHEETOS
Cheetos is a brand of cheese-flavored puffed cornmeal snacks made by Frito-Lay.
Fritos creator Charles Elmer Doolin invented Cheetos in 1948, and began national
distribution in the U.S. The initial success of Cheetos was a contributing factor to
the merger between The Frito Company and H.W. Lay & Company in 1961 to form
Frito-Lay.

In 2010, Cheetos was ranked as the top selling brand of cheese puffs in its primary
market of the United States; worldwide the annual retail sales totaled
approximately $4 billion. The original Crunchy Cheetos are still in production but
the product line has since expanded to include 21 different types of Cheetos in
North America alone. As Cheetos are sold in more than 36 countries, the flavor
and composition is often varied to match regional taste and cultural preferences—
such as Savory American Cream in China, and Strawberry Cheetos in Japan.
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Fritos

Fritos is a brand of corn chips and dipping sauces created in 1932 by Charles Elmer
Doolin and produced since 1959 by Frito-Lay. Unlike the similar tortilla chips,
which are made from cornmeal and uses the nixtamalization process (known as
masa), Fritos are made by deep-frying extruded whole cornmeal.

The popularity of FRITOS® corn chips puts this iconic snack in a class of its own.
From small towns and family barbecues to parties in the big city, this classic snack
is still satisfying fans after more than 80 years.
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KURKURE

Kurkure is a brand of corn puffs, developed and produced by Frito-Lay India and
Pakistan. Named after the Hindi and Urdu word for "crunchy", the snack was
developed entirely in India. It was launched in 1999 in India and in 2007 in
Pakistan and has its automated plants at Channo (Punjab), Kolkata and Pune.

Kurkure is made from rice meal, edible vegetable snacks (palm snacks), corn meal,
gram meal, spices, condiments, salt, sugar, citric acid, tartaric acid and milk solids.

Also, it contains flavour(natural and nature identical flavouring substances)

Frito-Lay announced plans to release Kurkure to American markets sometime in

2007. This decision was made after analysts showed increasing interest in Indian
spices in the USA. Also the introduction in other markets with a non-resident
Indian population such as the UK. As of 2013, KurKure is available in Western
Canada. As of 2010, KurKure is available in Eastern Canada.
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NEW PRODUCT DESCRIPTION

BY FRITO-LAY

Sizzurp by Frito-Lay is guaranteed by a specific production process carried out under

strict hygiene conditions, which ensures that the quality of the energy drink is preserved
right up to the point when you buy it. Throughout the process, ongoing quality control
measures are applied. More than 100 controls are carried out daily, from energy drink
source to mixing to packaging, in order to ensure the perfect quality of the final product.

Range of Product:
Sizzurp is available in the following packaging formats:
 500 ml Bottle
 300 ml Bottle
 355 ml Can
 1 Litre Bottle
 1.5 Litre Bottle
 2.25 Litre Bottle
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T
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Promotional Bottles for free sampling.

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Bottle Sizes:
2.25 ml, 1.5 ml, 300
ml, 500 ml

Another picture of the finished product.

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ANALYSIS OF MARKETING
ENVIRONMENT OF
FRITO-LAY
Micro Environmental Factors
The factors that are close to the company and that affect the ability of a company to
serve its customers. There are six different factors that are generally treated as “Micro
Environmental Factors”. These are

 The Company
 Suppliers
 Intermediaries
 Competitors
 Consumer Markets
 Public

The Company

The image of Frito-Lay is raising finance, forming joint ventures or other alliances
soliciting marketing intermediaries entering purchase or sales contracts, launching new
products etc.

In Sizzurp, the marketing resources like organization for marketing, quality of marketing,
brand equity and distribution network have direct bearing on marketing efficiency. They
are important for new product introduction and brand extension.
 16

Intermediaries

Every producer has to have a number of intermediaries for promoting, selling and
distributing the goods and service to ultimate consumers. These intermediaries may be
individual or business firms. The marketing intermediaries we are choosing for Sizzurp
are the whole sellers, retailers, market service agencies and financial institutions.

Suppliers

The suppliers of Frito-Lay can also alter its competitive position and marketing
capabilities.
These are raw materials suppliers, energy suppliers, suppliers of labors and capital.

The bargaining power of Frito-Lay’s supplier gets maximize in the following situations:

I. The seller firm is a monopoly or oligopoly firm.

II. The suppliers are not obliged to contend with other substitute products for sale
to the buyer group.
III. The supplier’s product is an important input to the buyers business and finished
product.
IV. The supplier poses a real threat for forward integration.
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Competitors

Competitors are those who sell the goods and services of the same and similar
description in the same market. Apart from competition on price, there are like product
differences. Therefore, it is necessary to build an efficient system of marketing. This will
bring good confidence and better results. The few prominent competitors of our product
Sizzurp are:

I. Monster
II. Red Bull
III. Rockstar
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Customers

Sizzurp can classify its customers into four main categories.

There are three types of consumer markets that are involved in the sale of Frito-Lay
products. These are

I. Ultimate Customers: These customers may be individual and householders.

II. Resellers: They are intermediaries who purchase goods with a view to resell them
at profit. They can be wholesalers, retailers, distributors and suppliers
III. Government and other non-profit customers: These customer purchase goods
and services to those for whom they are produce, for their consumption and
most of the cases.
IV. International Customers: These customers are individual and organization of
other countries who buy goods and services either for consumption or for
industrial use. Such buyers may be consumers, producers, resellers and
government.

General Public

It is the duty of Sizzurp to satisfy the people at large along with its competitors and
consumers. It is necessary for future growth. The actions of the company do influence
the other groups forming the general public for the company. Public relations for Sizzurp
are certainly broad marketing operations which must be fully taken care of.
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Macro Environmental Factors

ECONOMIC

Economic factor act as external constraints on your business, which means that you have
little, if any control over them. Macroeconomic influences are broad economic factor
that either directly or indirectly affects the entire economy and all of its participants,
including your business. The economic factors which Sizzurp might face are such things
as:

I. Interest rates
II. Taxes
III. Inflation

V. Consumer confidence levels

VI. Unemployment rate
VII. Recession

DEMOGRAPHICS

The marketer monitor is the population because people forms markets. Marketers are
keenly interested in the size and growth rate of the population in different cities,
regions, and nations; age distribution and ethnic mix; education level: household’s
patterns; and regional characteristics and movements. Sizzurp have targeted youth and
mature peoples of Pakistan of all ethnic background.
 20

POLITICAL AND LEGAL

Developments in political and legal field greatly affect the marketing decisions. sound
marketing decision cannot be taken without taking into account, the government
agencies, political party in power and in opposition their ideologies, pressure groups,
and laws of the land. These variables create tremendous pressures on marketing
management. Laws affect production capacity, product design, pricing and promotion.
Government in almost all the capacity, capability, product design, pricing and promotion.
Government in almost all the country intervenes is marketing process irrespective of
their political ideologies.

SOCIAL

The social forces attempt to make the marketing socially responsible. Frito-Lay take a
lead in eliminating socially harmful products and produce only what is beneficial to the
society from pure ingredients. There are numbers of pressure groups in the society who
impose restrictions on the marketing process. Sizzurp have taken into account all the
CSR points in producing their new potato chips product.

TECHNOLOGICAL

Frito-Lay’s technological environment consists of the factors related to knowledge

applied, and the materials and machines used in the production of Sizzurp that have in
impact on the business of an organization.

NATURAL

Frito-Lay’s physical forces are earth’s natural renewal and non-renewal resources.
Natural renewal forces are snacks, food products from agriculture etc. Non-renewal
natural resources are finite such as seasoning, spices, etc. Both of these components
quite often change the level and type of resources available to a marketer of Sizzurp for
production.
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SWOT ANALYSIS

STRENGHT

I. Frito-Lay’s greatest strength is the blind trust of the consumers in the brand.
II. The quality of the product is maintained at high standards under the supervision
of PepsiCo. International.

WEAKNESSES

I. High cost structure and limited marketing budget

II. Arrival of new ideas

OPPORTUNITES

I. Growing market with a significant percentage of the target market.

II. Increasing sales opportunities as people become familiar with the advantages of
the structured system.

The ability to lower variable costs through efficiency gains.

THREATS
I. High range of competitors
II. New substitutes
III. Trends changes
 22

ANALYSIS OF CONSUMER
BEHAVIOR

We use Google Form for Research Analysis:

(Questionnaire) (^) Represents most selection results

 Age

o 14 – 16
o 17 – 19 ^
o 20 – 22
o 22 – 25
o 25+

 Occupation

o Student ^
o Employee
o Private Business
o Other

Q1. How do you overcome stress and regain your energy to get back up again?

o Sleep ^
o Healthy Meal
o Energy Energy drinks
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o Medication

Q2. When you think about energy energy drinks what is the BRAND NAME that comes FIRST
to mind?

o Monster
o Red Bull ^
o Sting
o NOS
o Rock Star
o Booster
o Gatorade
o Other (Spesify)
Q3. How often do you purchase energy energy drinks? 24

o Once a month
o Once a week ^
o 2-3 times a week
o 6+ times a week

Q4. Why do you consume energy energy drinks? (Select all that is applicable to you)

o Exercise
o Sports ^
o Studying
o Relaxing
o Thirst

Q5. Brand is an important factor in my purchase decision making.

o Strongly Agreed ^
o Agreed
o Neutral
o Disagreed
o Strongly Disagreed

Q6. Taste is the most important factor.

o Strongly Agreed
o Agreed ^
o Neutral
o Disagreed
o Strongly Disagreed

Q7. Athletes & celebrity endorsements encourage my purchasing decisions.

o Strongly Agreed ^
o Agreed
 25

SIZZURP’S SEGMENTATON, TARGETING &

POSITIONING
SIZZURP MARKET SEGMENTATIONS
Geographic:
Region: Available across the country

City: Readily available, thought face competition from local markets.

Rural/ Semi-rural areas: Penetration is limited, dominated by local produce.

Demographic:

Age: Mostly famous among youngsters, artists, party lovers.

Family size: 1.5 litre sizes are available for regular use.

Income: It’s a premium product generally not consumed by low income groups.

Other demographic parameters of gender, occupation etc. doesn’t play a major role.

Psychographic:

Lifestyle: It is generally consumed for the purpose of celebrations and parties, generally
on restaurants, in meet-ups, educational sectors and for daily home use.

Personality: Heavily influenced by celebrities

Behavioral:

Occasions: Heavily consumed in special occasions.

Benefits: It gives consumers a safe and guaranteed healthy life.

 26

SIZZURP TARGET MARKET

One of the significant businesses of Sizzurp is youth and mature audience of colleges,
universities and occasions, For Example: purchasers in Cafeteria of universities and
parties or even at home. Most organizations today utilize a mass show casting practice
intended to build place of the pie by offering their items to the best number of
individuals. They know the profit of business sector, division procedure which is much
superior to a formal promoting method. Its significant appropriation is inside teenagers
and era of Youth. They deliver divers style for distinctive group.

SIZZURP POSITIONING

“Our Mission is to make a positive difference in the health and to provide A Healthy
Life Style to its energy drinkers”

Frito-Lay has conveyed that after energy drinking this energy drink your life will be pure
from all kind of stress and a feeling of relaxation will take over. Other energy drink
products are using different sort of chemicals for making energy drink pure but despite
of making it pure it causes injurious and harmful to people while in this case Sizzurp is
far better than other products.
 27

SIZZURP’S MARKETING
STRATEGIES
PRODUCT
Anything that can be offered to the market for attention, achievement, use or
consumption that might satisfy a want or need.

1. Product Classification:

Sizzurp is a consumer product. It is bought frequently, immediately and with a relatively

small amount of comparison. As such the goods, which fall into the convenience goods
bracket, are typically staple goods which are true for almost all of the products in this
brand.

2. Product Quality:

Frito-Lay promises the highest quality for all of its products. As such, Sizzurp are also
manufactured to the highest standards. The consistency in Frito-Lay promises and the
delivered product which please consumers.

3. Product Features:

Sizzurp features can set it apart from the competition and differentiate it for competing
advantage.

Frito-Lay has positioned itself with an Indo-Pak twist. Sizzurp has launched Mineral
Energy drink which is carefully introduced by R&D Dept.

Frito-Lay has focused on the differentiation of products from time to time.

 28

PLACE
The set of people and firms involved in the transfer of the title in a product as the
product moves from producer to ultimate consumer or Business user.

Sizzurp believe in cooperation that is a perfect blend of all the components of the
marketing mix. Proof lies in it having one of the most efficient and largest distribution
(networks) in our country.

It takes six week or more for the product to move from the factory to the fridge. The
product travels to the primary distributors (One and half weeks), then to the secondary
distributor (one and half weeks) and finally to the trade level (three weeks).

These intermediaries play a highly important role in getting the product to the target
consumer. Easy access on a national level to both urban and rural areas is vital if
consumption targets are to be achieved. By concentrating on its distribution efforts, it
helps promote its product and gain an advantage over its competitors.

Since product placement is an important part of marketing mix we should develop

strategies as it also plays part in promotion.

Providing necessary market research and intelligence information.

Developing and persuading consumers to take a product offer.

Finding and communicating with prospective buyers.

Matching the offer according to the customers need and informing the manufacturing
concern about it.

Reaching an agreement regarding price and terms of sale offer to facilitate possession.
 29

PROMOTION
Sizzurp ultimate purpose of the promotion is to increase the sales & to increase the
profits.

Advertising is one of the modes of promotion. Advertising is the powerful promotion

tool to establish & retain brand loyalty, whether the company is introducing the product
or expanding its existing one.

Sizzurp does not spends much on advertising it makes advertising by following ways:

Lighting board provided to the shopkeepers.

Banners outside the shops.

Giving away calendars.

Distributing wall-painting.

Bill Boards on main streets.

Mainly, Sizzurp will get famous through consumers mouth publicity.

 30

PRICE
The main objective for Sizzurp was to compete effectively with the player who was
already existed in the market. Hence they launched an up frontal attack by producing
the products at the cheaper rates than those which were offered by their competitors.

Sizzurp is than going to enjoy the cost advantage over their competitors by introducing
their products at the cheaper rate.

I. Sizzurp use cost based pricing strategy

II. Sizzurp costs consists of:

Men power

Machinery

Electricity

Raw material

Salary of employees

III. Profit maximization

IV. Consumer satisfaction
V. Affordable Price
 31

PROMOTIONAL BUDGET

ESTIMATED TOTAL COST FOR THE FIRST SIX MONTHS

Fixed cost PKR. 2,000,000

Raw Material PKR. 1,000,000
Rent PKR. 200,000
Employee (Operation & Sales) Salary PKR. 1,800,000
Packaging PKR. 200,000
Promotional Expenses PKR. 1,000,000
Distribution PKR. 170,000
Commission PKR. 800,000
Operational Expenses PKR. 200,000
Administrative Expenses PKR. 350,000
Insurance PKR. 50,000
Interest PKR. 80,000
Miscellaneous Expenses PKR. 200,000
Total PKR. 8,050,000
 32

ACTION PROGRAM
LAUNCH (June to July)

ACTION # ACTION ACTION DATE

1 Mixing, tasting and final production. June
2 Advertisement on billboards will be place with June
hidden identity and will be heavily promoted by
media icons to create curiosity among
People.

3 Market survey will be conducted to know the July

Consumer behavior, promotion by distributing
exclusive merchandise.

4 BTL-the brand will be hidden and our product July

Sizzurp will be given to customers to record their
Opinion and preferences.
 33

CONTROLS

Both primary and secondary data have been used in this research. Primary data were
collected by conducting survey through questionnaire. The main source of secondary
data was company’s previous research materials. For graphical data representation MS
Excel has been used. Marketing plan includes different kinds of budget and managerial
assignment for every action program. It describes how to implement marketing plan. For
control purposes, the plan also allows for quarterly comparison of actual versus
projected sales and expense. If we cannot do this comparison among the plan then we
never go to the competition. For our better performance, we need comparison between
actual and projected sales and expenses. If we find out gap in plan and output, we have
to take corrective actions. Not only that, if there is any problem arise in production,
marketing process or any other areas, we have to take necessary steps to overcome that.
Finally, the management will monitor to protect environment, progress, and gap will
take the corrective actions of necessary. The company always has to maintain Total
Quality Management.
 34

BIBLIOGRAPHY

https://en.wikipedia.org/wiki/Frito-Lay#Products

https://en.wikipedia.org/wiki/Frito-Lay

https://www.fritolay.com/

https://en.wikipedia.org/wiki/PepsiCo