Indian smartphone industry is the fastest growing smartphone industry in

the world and the country has done over 145 million units commercially in
the business and with a compound annual growth rate of 24%.. with over a
billion in populationand 430 million in smartphone users, india is the
jackpot that every company has dreams of winning over. Backtracking on
the history of phones and their evolution takes us back to the times of
landlines when the only utility that they had was of receiving and making
phone calls. Then a transition to feature phone saw additional features
such as messaging and games making their foray all bundled up in a
compact device with keypad which could be taken around in our pockets.
A time when blackberry handsets commanded the highest market share at
its peak amongst the feature phones with an offering which included
camera, internet and push email facilities . Then the launch of the iphone
by apple was a disruptive innovation in the industry which virtually
removed blackberry from the stronghold that it commanded for so many
years eventually leading to its ouster from the market share
altogether.Then the entry of Android operating system in 2008 posed a
threat to apple and its iphones. From then on, the global smartphone
industry has witnessed numerous trailblazing and competitive
technological innovations which have changed the dynamics of their
competitive streak and taken it an aggressive pace. With 1.3 billion
consumers, the country is the world’s biggest untapped tech market. Just
24% of Indians own smartphones, and the number of users is growing
faster than in any other country

Feature phones still account for 56% of the total market share while
smartphones hold 44%. Within smartphones the premium segment
smartphones( inr 30,000 and above) hold 5% of the market and is
expected to grow doube to become 10% by the year end. But we will be
focussing on the non-premium segment which commands the highest share
and includes smartphones with the inr 10,000 to 30,000 bracket.
The market share of the smartphone makers as of q2 of 2019 are-
1) Xiaomi with 28%
 2) Samsung at 25%
3) Vivo with 11%
4) Oppo with 8%
5) Realme with 9%
6) Others at 19%
The fact that Oppo , vivo and realme are controlled by one company, BBK
electronics make it an even more stiffer competition, with the combined
market share of the three companies reaching 28 % which is at par with
that of Xiaomi.Thus as all other products, Chinese smartphone makers
hold a major chunk of the market share in the Indian smartphone market
with Samsung being the only non- Chinese brand to be in the top five.
Another noticeable thing is Huawei the number 2 brand in the world is
doing poorly in the Indian market
The other companies which together hold 19% of the Indian market
include Apple, Huawei, LG, Lenovo, Asus, Motorola etc.

XIAOMI
Xiaomi Corporation is a Chinese electronics company founded in 2010
and headquartered in Beijing. Xiaomi makes and invests
in smartphones, mobile apps, laptops, bags, trimmers, earphones, MI
Television, Shoes, fitness bands, and many other products.[3] Ranked
468th, Xiaomi is the youngest company on Fortune Global 500 List for
2019. Xiaomi released its first smartphone in August 2011 and rapidly
gained market share in China to become the country's largest
smartphone company in 2014.[5] At the start of second quarter of 2018,
Xiaomi was the world's fourth-largest smartphone
manufacturer,[6][7][8] leading in both the largest market, China, and the
second-largest market, India. With a growth that has been staggering
fora young company like Xiaomi, the secret formula for its success in all
of its International markets along with India, where its the market
leader,rests in their clever marketing strategies.

Strategies-
 1) Ability to differentiate itself within the Android universe
2) Diverse product range creating an ecosystem
3) A vertically-integrated model
4) Longer voluntary shelf presence
5) Competitive/ economical pricing
6) Huge user community creating market awareness

Product:
The product strategy and mix in Xiaomi marketing strategy can be
explained as follows:
Xiaomi is one the fastest growing consumer electronics companies based
out of China. Xiaomi initially started off as a mobile brand but now offers
a wide range of consumer electronics products. The products in the
collection of Xiaomi are
• Smartphones
• TV
• Notebooks
• Smart devices
• Power bank and charging devices
• Speakers and headphones
• Drones
Xiaomi’s biggest seller are its smartphones with the MI and the RedMi
range of products. These products are mostly run on Qualcomm processors
in India due to a case pending with the court with Ericsson on the usage of
non-Qualcomm products in India. Similarly, it has customised the products
to the requirements of the region it operates in to incorporate the local
market and political conditions. This shows the strong product portfolio in
the marketing mix strategy possessed by Xiaomi.
Price:
Below is the pricing strategy in Xiaomi marketing strategy:
Xiaomi sells at low price and offers high quality products. According to
the founder, chairman and CEO their main aim is to sell the products at the
price the product is produced without making any profit. So, the strategy
being followed by Xiaomi is sell at a low price today and gain later
strategy. Their profit generation focus is on the accessories, apps, and
services that are to be used with their products. This is a unique pricing
strategy in its marketing mix, mostly aimed at gaining a substantial market
share. The pricing strategy of Xiaomi has enabled the brand to penetrate
into a global market and have a substantial market share. Initially, they
started with low end feature phones to enter the market. Now, gradually,
Xiaomi has also established itself as a leading smartphone player across
the world.

Place:
Following is the distribution strategy of Xiaomi:
Xiaomi operates in China, Singapore, India and 27 other countries mainly
in emerging markets of south east Asia. It has a huge presence in many of
these countries but major turnover comes from mainland China. Xiaomi
mainly sells through online mode though it has made some modifications
in some of the emerging markets like India where it uses retail outlets to
sell its products. It operates through Flipkart in the online space in India.
Xiaomi also operates dedicated stores called Mi home present in Beijing
and now being opened in Bangalore. It expects to open 100 Mi home
stores in India.
Promotion:
The promotional and advertising strategy in the Xiaomi marketing strategy
is as follows:
Xiaomi promoted its products by selling high specs at lower price to
markets where technology savvy people could not afford high spec
products from Xiaomi competitors. They have distinguished themselves by
building a strong following around their custom operating system. “Just
For Fans”, Xiaomi’s unique initiative where the Xiaomi loyal fans lead the
development of the product in every step. Most of the employees of
Xiaomi are also previous loyal fans who have become part of the team
developing the product. In this way Xiaomi has made sure there is a pull
strategy than a push strategy of the products produced by them. Xiaomi
also leveraged social media to the fullest and word of mouth. It promoted
through micro blogging sites and social networking sites like Facebook
and Twitter. They regularly organize flash sales which forced the people to
buy them due to the urgency. This caused a hype for the product and there
has been alleged reports that some of the products were sold out in 6
minutes. This type of publicity pushed sales for Xiaomi. Another crucial
part of Xiaomi’s social media strategy is that it runs Weibo accounts for
every product range in China and for facebook in other markets. Xiaomi
also organizes fan festivals and local meetups regularly like the concept
followed by Harley Davidson to try and create a cult following for Xiaomi
products. The fans are encouraged to bring their friends along to these
meetings as well. They also combine forces with likeminded companies to
promote its products like it did along with Uber to promote its brand.
Xiaomi launched phones exclusively on Flipkart in India. FlipKart being
one of the leading online platform helped the publicity of Xiaomi. Xiaomi,
has a well-established program under the VIP Users Center. Being a
Xiaomi VIP entails getting points with each new purchase, which counts
towards your status in the Xiaomi online community as well as for
discounts on future purchases. These VIP members are also invited to
these local meetups and fan festivals. This conclude the 4Ps marketing mix
of Xiaomi.

About Xiaomi:
Xiaomi is a privately owned Chinese electronics company headquartered
in Beijing. Xiaomi was founded in 2010 by 8 partners with funding from
Temasek Holdings, a Singapore government owned investment company,
IDG Capital and Qiming Venture Partners and Qualcomm. Xiaomi is
expanding at a very fast pace with operations in more than 30 countries.
According to IDC Xiaomi was the third largest smartphone maker in the
world and the largest seller of smartphones in China. It is also ranked as
the top 7 tech start-ups in the world according to its recent valuation.
Xiaomi has a unique concept where it makes changes to its product with
the help of feedbacks from fans. This has helped it to reach the customers
in ways which other companies could not and is in the verge of becoming
a global brand. The "MI" in the logo stands for “Mobile Internet”. Xiaomi
also states Mi as “Mission Impossible due to the severe challenges faced
by it during the starting years.

Analysis
SAMSUNG
The Korean trading behemoth has its business in a wide range of
sectors from defence,life insurance and electronics to hotels,marine
 and chemicals. Samsung is a major manufacturer of electronic
components such as lithium-ion
batteries, semiconductors, chips and flash memory devices for clients
such as Apple, Sony, HTC and Nokia.[8][9] It is the world's largest
manufacturer of mobile phones and smartphones, started with the
original Samsung Solstice[10] and later, the popularity of its Samsung
Galaxy line of devices. Samsung Electronics launched its first mobile
phone in 1988, in the South Korean market. n 2007, Samsung
Electronics became the world's second-largest mobile-phone maker,
overtaking Motorola for the first time The Samsung marketing strategy
was one of the most effective strategies ever created because it helped a
cost-driven company to change its structure and become an authority
manufacturer

roduct:
The product strategy and mix in Samsung marketing strategy can be
explained as follows:
Samsung invests a lot in research and development to deliver the best
products to its customers. Samsung offers a wide range of products in
different product categories. The diverse offerings come under the
products of Samsung marketing mix. The products can be classified into
five categories and they are:
Mobile devices- Smartphones like Samsung Galaxy series, Tablets,
Wearables, Other Phones, Accessories
Place:
Following is the distribution strategy of Samsung:
Samsung sells directly to the retailers and service dealers. And due to this
strategy, only service dealers are responsible for the corporate sales.
Retailers dealing in technology generally have to include Samsung in their
offerings, because of the brand being world-famous. The distribution is the
strength for Samsung.
Samsung also distributes its products using a single distribution company
in a particular location that further distributes the products to other
locations.
Promotion:
The promotional and advertising strategy in the Samsung marketing
strategy is as follows:
Promotion is a strong pillar in the marketing mix of the company.
Samsung believes that advertising the best form of promotion to engage
potential consumers and position the brand. Samsung promotes new
products using newspapers and digital media. To take the advantage of the
huge number of followers of celebrities, the brand has invited many
celebrities to be the brand ambassadors and promote the product. Big
placard, hoarding and posters are put up on highways.
Besides advertising, Samsung also uses different promotional tactics to
make customers buy the product. Samsung is mostly famous for its
product quality and user experience but Samsung is also known for being a
giant in sponsoring events. Samsung also sponsors major events. Samsung
offers heavy discounts during national festivals. This concludes
the Samsung marketing mix analysis.

Strategies
1) Rapid competitive innovation
2) Interesting and vast product portfolio.
3) Quality customer service (Samsung has one of the fastest product
services)
4) Pricing Strategy- skimming price/competitive pricing
5) Diverse forms of promotion

VIVO
Since its founding in 2009, vivo has expanded to over 100 countries
around the world. International expansion began in 2014, when the
company entered the Thai marketplace.[2]Vivo quickly followed up with
launches in India, Indonesia, Malaysia, Myanmar, Philippines, Thailand,
and Vietnam. Incidentally, Vivo India did a trade channel correction last
year reducing the number of exclusive stores and number of outlets selling
its handsets, clamping down on indiscriminate expansion, reduced trade
margin and decided to focus on online sales.
, Vivo’s upcoming online exclusive brand will be specification-focussed
with an aggressive pricing.Making rapid strides in innovation and the
under-display fingerprint scanner was one such step. “Vivo X21” is the
first smartphone with an in-display fingerprint scanner that recently
arrived in India.

Strategies-
1)Celebrity endorsements( Aamir Khan)
2)New feature-packed launches
3)Aggressive campaigning around the IPL(2018) as its sponsors
4) additional investment (200 crore) to expand its Greater Noida
5) Localising its India team which comprised largely of Chinese expats
6) Launching a new exclusive online brand along the lines of Oppo-
Realme and Xiaomi-Poco
7) Focused on strengthening its offline presence
8) expanded our distribution network with over 70,000 Vivo retail stores
and more than 250 Vivo exclusive stores
9) planning to do away with “online” only devices and said all its
upcoming smartphones would be available both online and at brick-and-
mortar stores

Marketing Mix of Vivo analyses the brand/company which covers 4Ps

(Product, Price, Place, Promotion) and explains the Vivo marketing
strategy.

Product:
The product strategy and mix in Vivo marketing strategy can be explained
as follows:
Vivo is a leading smartphone and consumer electronics brand. Vivo aims
at providing quality products and superior services in its marketing mix to
its customers. Vivo positions itself as a perfect selfie smartphone and
thereby appeals to the youth. They focus on introducing products that have
a professional audio system, great appearance and provide fast and smooth
user experience. The Vivo brand believes in adopting creative and
innovative technology to produce new products. In the year 2012, it
introduced the X1 which is the first smartphone to incorporate a Hi-Fi chip
which gives an unparalleled audio experience. This feature has been
included in all their smartphones ever since.It has entered the Indian
market in the year 2014.
Price:
Below is the pricing strategy in Vivo marketing strategy:
Vivo offers high quality phones at affordable competitive prices. Vivo as a
brand realizes some of its markets are price sensitive market when it
comes to the sale of smartphones and it is important to be present in the
right price band to have the advantage of gaining a healthy market share.
Hence, Vivo has made its products available not only in all the price
bands, but also in the bands that have the maximum contribution towards
the overall sales. Inspite of this, the products of the brand are priced a little
higher as compared to similar products offered by other competing brands.
Mostly competitive pricing strategy is used in its marketing mix.
Place:
Following is the distribution strategy of Vivo:
After being registered in the year 2009, Vivo has been registered in over
100 countries around the world. It has internationally expanded in the
Thailand, Indonesia, Vietnam, Malaysia, Myanmar, the Philippines and
India. India is one of the biggest markets for Vivo apart from China and it
is expected to surpass China in the near future. Recently, in 2017, Vivo
was also launched in Pakistan and is now the fastest growing smartphone
brand in the country. Vivo sells its products through online and well as
offline mediums
The Vivo brand has adopted an aggressive offline strategy as it believes
that the customers want to get their hands on the device and experience
how it feels before purchasing it. Their focus is to make the product
available in every electronics outlet and mega store, so that the customer
can experience the phone before purchasing it. Vivo believes that the
offline medium of selling their product is more effective as compared to
the online medium as there is no risk of unknown seller, product being
different from expectations and security threat.

Promotion:
The promotional and advertising strategy in the Vivo marketing strategy is
as follows:
Vivo is very proactive when it comes to advertising and promoting its
brand. Vivo embraces a 360 degree marketing strategy and promotes its
products through various conventional and traditional mediums like ATL,
BTL, print media, television commercials, social media, celebrity
endorsements and on-ground activities. It focuses specially on its on-
ground activities which it considers as its strongest advantage in China as
well as in India. It also focuses on out of home advertising to a good
extent. In 2016, in India, Vivo allocated Rs.200 crore for promoting their
brand during the Indian Premier League (IPL) season 9. It replaced
PepsiCo as the title sponsor for the IPL. The brand has also roped in
Ranveer Singh as their brand ambassador, who stars in their commercial
and talks about the new Vivo V3 and its association with IPL. Vivo has
also tied up with Times OOH to display its new smartphone on their
Mumbai metro media. The idea behind branding on Metro was to capture
the mind space of the young urban populace who is a perfect blend of
tech-savvy and value conscious consumers. This concludes the marketing
mix of Vivo
OPPO.
About Oppo:
Oppo is a wholly owned consumer electronics subsidiary of the Chinese
multinational BBK electronics Corporation, which also owns the brand
Vivo and is an institutional stockholder in OnePlus brand as well. Oppo
offers a range of products in smartphones, Blu-ray players, and other
electronic gadgets. It was launched in China in 2004 and later expanded to
various other countries. Oppo is using a multi-domestic
internationalization strategy under which it has regional divisions which
design the product features to cater to the local domestic environment, i.e.,
their own regional needs and market the product accordingly. It faces
tough competition from Samsung, Apple, Huawei, Xiaomi, LG etc

PRODUCT
In Oppo smartphone division, its primary target audience has been the
young female consumers for whom Oppo has built super slim handsets
with some very attractive features to suit their needs and requirements
such as rotating cameras, duel selfie etc. to improve the ‘selfie’ taking
experience for them. They have tried to differentiate their smartphone
from the rest of the available products from other competitors by
communicating through various channels that they are the ‘selfie expert’ in
the market. Further they believe in consumer research and have made
improvements in the battery as well to tackle a major issue faced by the
consumers of fast battery drains from heavy usage by introducing flash
charging technologies.
Price:
Below is the pricing strategy in Oppo marketing strategy:
Oppo products are present to cater to various customer requirements from
high end to low end segments. Even though it is charging medium to high
price for its products it is still keeping the prices of its smartphone
products lower as compared to its competitors such as Samsung, LG,
Apple etc to attract the consumers towards its products by offering good
quality products differentiated in terms of camera quality at an affordable
price. Thus, in reality, it is using a penetration pricing strategy in its
marketing mix for its products to get a larger market share.
Place:
Following is the distribution strategy of Oppo:
Oppo smartphones are present in 21 markets and are mainly marketed in
south Asian countries such as China, Myanmar, Philippines, Malaysia,
Vietnam, Thailand, India, Sri Lanka, Pakistan, Bangladesh, Indonesia etc.
with products designed specifically for each region’s needs. Oppo does not
rely on traditional retail stores to reach its consumers. Rather, it has
experience stores in various locations in a country where potential
customers can touch and feel the product and its features with several
other in-house services provided at the experience stores such as phone
charging, Wi-Fi, software upgrade, applications downloads. Majority of its
sales are through e-commerce websites.
Realme
Realme first appeared in China in 2010 as "OPPO Real".[1] It was a
subbrand of OPPO Electronics Corporation until its separation in 2018,
after which it became an independent company.[2][3]
Realme launched its first product, "realme 1" exclusively to the Indian
market in May 2018 on Amazon India. As realme targets the global
market, it will continue to expand its reach geographically, with potential
markets in Southeast Asia
 Realme seems to be banking on its ‘community’ driven approach to tap
the next lot of millennials.
Strategy
1) Community driven approach unlike its sister companies
2) building its product portfolio, adding innovations than sponsoring
mega events as part of its brand strategy.( a product-driven strategy)
3) ‘low-margin, high-volume’ strategy as part of which the company
has kept its profit margin between 4% to 5%. (We're not making
enough profit margin but when you do a good volume, these margins
are good enough)
4) India-first strategy has helped us a lot because we are trying to
devise products according to the Indian taste and users’ requirements
5) Pricing strategy based on the view of taking technology to the
masses
6) use of influence outreach / marketing
Market Nichers
Middle class incomes are rising and smartphones are becoming lifestyle
statements than just devices. In fact, budget brand Xiaomi is also
eyeing the premium segment, which may witness several launches from
other brands in the second half of this year.
Apple-
Many India shoppers aren’t able to afford the locally-built iPhone SE,
instead aiming for an average budget or around $150 USD. Siri can’t
process their requests in local languages, they have no access to Apple
Pay, and Apple Maps can’t give them turn-by-turn directions or identify
points of interest.” Apple's iPhone market share in India is plummeting.
So far in 2018, iPhones shipped in India are down 40% and Apple’s
market share there has dropped to about 1% from about 2% in 2017
1) making better and longer-lasting retail deals with higher sales
targets,
2) the opening of official Apple retail stores in India,
3) “overhauling” the company’s relationship with independent retailers
4) improving apps and services “aimed more closely at Indians.”
5) training staff to teach customers how to operate their phones
 6) revamp in-store branding as well as product displays.
7) employing stricter guidelines with conference calls to track progress
and cutting off retailers which, more often than that, fail to hit the
established target.
8) “offer holiday deals year round” to convince customers to purchase
its smartphones.
Reasons why apple has failed to hit the mark with its Indian consumers-
OnePlus leads Apple with a 30% share to Apple's 25%
-1. iPhone priced too high
Apple charges about twice what customers are willing to pay.over 75% of
smartphones sold in India cost less than $250 and are bought through
local, unaffiliated shops in the countryside where most Indians live.
Chinese rivals -- including OnePlus, Xiaomi, Oppo and Vivo - are gaining
market share by selling smartphones for less than $200 and signing up
Bollywood and cricket stars to promote them.
-2. iPhone battery life too short
In India that strategy is not working for Apple. OnePlus has conducted
extensive market research in India and learned that improving battery
performance is a crucial product feature there "because customers often
work long days away from electrical outlets and spend hours commuting
through Indian cities’ thick traffic
-3. No Indian manufacturing
India imposes a 20% tariff on products sold there that are manufactured
outside India. Apple imports the iPhone from China. While its rivals there
make their products in India.( in 2017 Apple set up a plant near Bangalore
to assemble its iPhone SE )
4. No iPhone stores
India requires single-brand retailers that are more than 51% foreign-owned
to buy at least 30% of their manufacturing materials from Indian vendors.
5. Management turnover
who cut the number of distributors and targeted wealthier Indians in
upscale shopping malls
end
"The smartphone market is so enormous that even having a phone that is
targeting a niche can still sell hundreds of thousands, if not millions of
units over its life. Phones rugged enough to survive falling from the sky or
resistant to foaming hand soap - just some of the special features mobile
phonemakers are offering to appeal to niche markets
ONEPLUS
captured its highest ever shipment share of 43% in the premium segment
in April-June. Samsung had a 22% share, while Apple was at 20%.
After cementing its place as the leader in the premium smartphone
segment in India, OnePlus is looking to further enhance its presence . The
Chinese brand believes that this strategy will strengthen its premium-only
brand proposition in a country where dozens of phone makers are
clamouring for market share with aggressive pricing.

1) niche marketing campaigns

2) global brand tie-ups
3) offline store expansion
4) engagement propositions (such as music festivals and collaborations
with Netflix, National Geographic and Tic Tac.)( the smartphone
maker announced the first-ever edition of the OnePlus Music
Festival, which will be held in Mumbai in November, and feature a
number of popular international and local artists across genres)( t has
collaborated for a campaign with Netflix to promote second season
of its popular show Sacred Games, releasing on 15 August. It has
also teamed up with Tic Tac, owned by confectionery brand Ferrero
Group, to run a campaign wherein consumers will have the
opportunity to win a OnePlus 7)( the phone maker had also
partnered with National Geographic to bring out a supplement with
all pictures shot on the phone)
LG
LG Corporation, formerly Lucky-Goldstar , is a South
Korean multinational conglomerate corporation. LG
makes electronics, chemicals, and telecom products and operates
subsidiaries such as LG Electronics, Zenith, LG Display, LG Uplus, LG
Innotek and LG Chem in over 80 countries.
PLACE
In India, the company realized that it had to be innovative in order to
capture the market. Therefore, it sent vans with company logos to every
part of the country, sometimes covering a distance of 5000km in a month,
in order to increase the awareness about its brand. Next, it opened its own
manufacturing units in places like Noida, Bhopal etc. The company tied up
with retailers for the direct sales of its products and distributors for
the channelsales. LG has 46 branch offices that work directly with every
field of distribution. A policy of regional distribution is maintained and
they follow the policy of stock rotation. LG products are available very
easily at all the malls and supermarkets. The company has its own well-
maintained showrooms to provide every service to its customers. Online
shopping for LG products is also possible at every shopping site. The LG
exclusive showrooms are known to be the most profitable for retailers
because of the product depth that LG has

Price in the Marketing mix of LG

The pricing policy of LG consists of “cost plus fixed markup”. It means
that the policy for pricing consists of cost of the product and a reasonable
profit.A special team has been appointed to research the market in a
detailed manner. Here the prices of its competitors are collected along with
the consumer’s thoughts through extensive research.

Promotion in the Marketing mix of LG

LG electronics has always believed in the concept of promotional
advertisement. It feels that a direct communication with the consumer is
necessary to sell its products and hence its advertisements can be seen
throughout the year in televisions, magazines, newspapers and internet.
The brand also gives special discounts to retailers and distributors who
advertise regularly and who open exclusive shops for LG

#MosquitoAway

#MosquitoAway is a story campaign launched by LG. The film embodies

the emotions of displeasure and indifference to begin with. The campaign
shows that LG product has changed their life for good, as advertisements
for years have followed this typical ritual. The LG Mosquito Away TV
developed based on Indian sight, which uses sound wave technology that
reduces mosquito’s ability to detect CO2 exhaled by humans and become
inactive and flies away.

; Trying to shake things up with the following G5, LG decided to bet on

modularity. The device allowed for different attachments to be connected
at the bottom of the phone, giving it additional functionality.

; The interchangeable modules were limited in number and usefulness and

proved unpopular with consumers

; LG decided to slap its smart appliances branding “ThinQ” to the names

of its latest flagship smartphones as well. This was meant to signal how
your phone will easily work with your LG fridge or washing machine
thanks to LG's AI technology. Instead, it only added confusion. It's not
even clear how the ThinQ brand name is supposed to be pronounced.
; Along with the G series of smartphones, LG began releasing high-end
handsets under its V series in 2015. The V line was built around the needs
of power users and gave LG the opportunity to experiment

; When it comes to cameras, LG's smartphones are on par when it comes

to technical specs and were the ones to popularize the useful wide-angle
lens. However, LG's camera app is still lagging behind. The company was
one of the first to offer manual controls for those who want to take
"professional" photos with their phones without having to install third-
party apps,

LG also is the only company which offers the quad dac facility with its
headphone jack that boosts up the experience to give a an impressive level.

Now that the headphone jack is starting to get left behind, it can be tough to
find what you want in a smartphone.
Sony hangs up on India smartphone market
Sony on Wednesday said it has exited the smartphone market in India .
Sony Xperia phones did have a loyal fanbase in the country for a while,
thanks to their camera features (on the top-end variants) and a smooth
operating system along with good audio capabilities. But the onset of
Chinese brands offering cheaper-budget and mid-range options with good
quality specs saw its market share fall.
Sony had less than 0.01 per cent of the total India smartphone market
share in Q1 2019,