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Business Plan

R3KTA

Prepared by:
Apolonio, Romesor
Cagay-an, Jordan
Dorencio, Fredrick
Gabin, Jerub
Sahoy, Ryan

Cordillera Regional Science High School


-Senior High School
Wangal, La Trinidad, Benguet 2601

(074) 422-9999
Table of Contents:
I. Executive Summary…………………………………………………………...

II. Company Summary…………………………………………………………...

Vision Statement………………………………………………………….......

Objectives……………………………………………………………................

Keys to Success………………………………………………………….........

III. Product/ Service Description………………………………………………….

IV. Market Research…………………………………………………………........

Economics……………………………………………………………...……….

Product…………………………………………………………….....................

Customers……………………………………………………………................

Competition……………………………………………………………..............

V. Strategy Implementation……………………………………………………...

Price……………………………………………………………………….........

Place……………………………………………………………………….........

Promotion……………………………………………………………………….

VI. Management Summary……………………………………………………….

VII. Financial Information…………………………………………………………


I. Executive Summary
We, the R3kta Inc. offers superior foods and beverages and printing services. Our team
will ensure that customer will have the utmost aid and kindness.
The company is owned by partners Ryan Sahoy, Romesor Apolonio, Jerub Gabin,
Frederick Dorencio, and Jordan Cagay-an. Ryan has extensive experience in printing services
while Jerub has expertise in computer management. Frederick has experience in food selling
while Romesor and Jordan have experience in financial management.
We have thought of such services and product because we offer new value to the
customer. Our market is our most important indicator and that we shall cater the market whatever
they demand. Our market consist of high school students (Junior and Senior) and Faculty of the
Cordillera Regional Science High School
We know that we will succeed because we have full confidence that our business work
out very well. We have the dedication and perseverance that will help us achieve our goals. We
are also efficient in catering our market and we truly value them because we know what they
want.
We estimated that we will have an initial amount of about Php 400
By the time we are finish, we should be able to project a final income of around Php 1500
II. Company Summary
I. Vision Statement

We envision a harmonious business enterprise along with different competitors in the


CRSHS Campus. From this we also envision the experience managing and cooperating in
a business enterprise for two weeks.
Mission:
1. To provide valuable products and services and to satisfy the needs of the market.
2. To apply the proper principles and practices of entrepreneurship.

II. Objectives
1. To create a satisfactory profit from selling goods and services.
2. To provide quality goods that will satisfy customers

III. Keys to Success

Objectives Key Results Area


To create a satisfactory profit from  Sales and Expenditures
selling goods and services  Direct materials.
 Record keeping
To provide quality goods that will satisfy  Customer rating
customers  Product Management.
 Operational Cost Control

IV. What is Important to you in Your Business


 Strict cooperation from every members of our group is the most important value in our
business. This will be a precursor to other values such as self-Improvement, integrity,
honesty, and self-discipline that will ensure satisfactory ratings to our valued customers.

V. Target Market
 Our target population consist of all the junior high school, senior high school, and the
faculty of Cordillera Regional Science High School

VI. Legal Form of Ownership

 Our business was formed from general partnership where we are responsible to carry on
the business for profit. Each of us will get equal amount of profit.
VII. Connections
 We would like to acknowledge the following people who benefit us in our business
simulation: Team R3kta (11-Gold), Paper Cart, and Tiongsan Supermart
III. Product/ Service Description
3.1. Business Classification
We are a service and product-based company ensuring both offers to the customer to be
satisfactory. Specifically, we sell foods and beverages as well as printing services
3.2. Product/ Service

Product Ingredients/Materials Needed

Butter Stick

Oreo
Bought from market
Richoco

Long and Short Bond Papers

Cucumber Lemonade Plastic Cup

Nestle Cucumber Lemonade

Service Ingredients/Materials Needed

Long Bond Paper

Printing Short Bond Paper

Epson Refill Ink Bottle (Black)


IV. Market Research
Primary Research

4.1. What do you think the need is?

 We highly regard printing as a very important need for our target market because it is
always needed in the campus and the proximity is a good advantage to us. We also regard
foods and drinks as an important need as well.
4.2. Talk to same potential customers about the product/service. What do they think?

 According to our interview, they express the urgency of such service because they
claimed to be very beneficial and time-saving. Similar opinion is also addressed to foods
and beverages.
Secondary Research (4.3-4.4.)

4.5. What is the total size of the market?

* Note: Be Specific in this paragraph?

Example: Selling Purse

What does the market purse look like?

How many people are in your target audience live in your target areas?

How many are likely to buy purses?

How many purses are sold on an annual basis in the areas that you are considering conduction
business operation in?

4.6. What are the trends in your market?

Example: Selling Purse

What is the trend of purse sale?

Is the sale up or down?

4.7. Growth Potential

Includes:

Market size

Possibilities of expanding the market, etc.


4.8. What are the barriers to entry into your market?

What are the obstacles that prevents you from launching your business?

Is there another company planning to launch their products into your target market (a.k.a
market competition)

4.9. How do your overcome the barriers? 4.10. What changes could affect your company in the
future?

The economy

Market trends

Market trends

b. PRODUCT

4.11. Features and Benefits

Describe the important features of your product?

What makes it special?

Why should we buy it?

What will your products do for your customers?

c. CUSTOMERS

4.12. Who are your potential customers?

* Note: Be Specific in this paragraph

The total population

Demographics

Taste or interest of your customers

Market targetting

4.12A. Identify some existing customers

People who already gave insights about your product

Their feedback is important for obvious reasons.

Show them that you’re have success


d. COMPETITIONS

4.13. Who are your competitors?

List down direct and indirect competitors

Their preferences

Learn about their success

Their advantages

How you are different from them

4.14. What is YOUR advantage?

List down some of your advantage

“Because mine is cheaper” is not always a good advantage as it would usually imply
something that is of low quality.

4.15. Do a S.W.O.T analysis on your business

Strengths

Weakness

Opportunities

Threats
V. Strategy Implementation

5.1 What does your product/ services cost?

Product Price

Butter Stick 6

Oreo 8

Richoco 7

Cucumber Lemonade 5

Price

Short (Black and White) 2

Long (Black and White) 2

Short (Colored) (Half) 5

Long (Colored) (Half) 5

Short (Colored) (Full) 10

Long (Colored) (Full) 10

5.2 Explain your method for setting your price

The price will be in accordance to the quantity, quality

5.3 Comparison of Price to your competition

- In the implementation of the business simulation there will almost be no competition


for the Printing Services but as for the Food Venture we will be selling cheap and affordable
biscuits in order for the customers to be intrigued and buy our products.

5.5 Where will the business be operated?

- The business will be operated along the open space of the CRSHS Main Building.

5.6 How will the costumers contact you?

Gmail: romesor812@gmail.com
Facebook: Ryan S. Sahoy

CP #: 09478734880

5.7 How will you get word out of your customers? (Advertising, Guerilla Marketing,
Collateral Marketing)

- We will endorse the customers by advertising where we will be posting our products
and services along the CRSHS campus.
VI. Management Summary

Business
Manager
Jerub Kyle L. Gabin

Production Marketing
Ryan S. Sahoy Fredrick Rian B. Dorencio

Finance
Jordan P. Cagay-an
Romesor C.Apolonio

6.2 Previous Skills

6.3 Unique Skills

6.4 Suppliers

6.5 Business Partners


VII. Financial Information
R3KTA
“Always Deliver More Than Expected”

DAILY LEDGER
DAY 1 (September 23)

PRODUCT RAW MATERIALS PRICE

Stick-O - ₱96.75

Oreo - ₱125.5

Butter Stick - ₱92

Richoco - ₱169

Plastic Cups ₱50


Cucumber Lemonade
Nestle Cucumber Lemonade ₱192

TOTAL ₱725.25

TOTAL EXPENSES ₱725.25

SALE ₱98

PROFIT -₱627.25

DAY 2 (September 24)

PRODUCT RAW MATERIALS PRICE

Long Bond Paper ₱95


Printing Services
Short Bond Paper ₱190

Plastic Cups (Included in Day 1)


Cucumber Lemonade
Nestle Cucumber Lemonade (Included in Day 1)
Stick O - (Included in Day 1)

Butter Stick - (Included in Day 1)

Richoco Wafer - (Included in Day 1)

Oreo - (Included in Day 1)

TOTAL ₱285

TOTAL EXPENSES ₱285

SALE ₱273

PROFIT -₱17

DAY 3 (September 25)

PRODUCT RAW MATERIALS PRICE

Long Bond Paper (Included in Day 2)


Printing Service
Short Bond Paper (Included in Day 2)

Plastic Cups (Included in Day 1)


Cucumber Lemonade
Nestle Cucumber Lemonade (Included in Day 1)

Stick O - (Included in Day 1)

Oreo - (Included in Day 1)

Richoco - (Included in Day 1)

Butter Stick - (Included in Day 1)

TOTAL ₱0

TOTAL EXPENSES ₱0

SALE ₱280
PROFIT ₱280

DAY 4 (September 30)

PRODUCT RAW MATERIALS PRICE

Long Bond Paper (Included in Day 2)


Printing Service
Short Bond Paper (Included in Day 2)

Plastic Cups (Included in Day 1)


Cucumber Lemonade
Nestle Cucumber Lemonade (Included in Day 1)

Oreo - (Included in Day 1)

Richoco - (Included in Day 1)

Butter Stick - (Included in Day 1)

TOTAL ₱0

TOTAL EXPENSES ₱0

SALE ₱240

PROFIT ₱240

DAY 5 (October 01)

PRODUCT RAW MATERIALS PRICE

Short Bond Paper ₱170


Printing Service
Epson Ink Refill ₱290

Plastic Cups (Included in Day 1)


Cucumber Lemonade
Nestle Cucumber Lemonade (Included in Day 1)

Oreo - (Included in Day 1)


Richoco - (Included in Day 1)

Butter Stick - (Included in Day 1)

TOTAL ₱460

TOTAL EXPENSES ₱460

SALE ₱320

PROFIT -₱140

DAY 6 (October 02)

PRODUCT RAW MATERIALS PRICE

Printing Service Long Bond Paper (Included in Day 2)

Short Bond Paper (Included in Day 5)

Cucumber Lemonade Plastic Cups (Included in Day 1)

Nestle Cucumber Lemonade (Included in Day 1)

Oreo - (Included in Day 1)

Richoco - (Included in Day 1)

Butter Stick - (Included in Day 1)

TOTAL ₱0

TOTAL EXPENSES ₱0

SALE ₱101

PROFIT ₱101
DAY 7(October 03)

PRODUCT RAW MATERIALS PRICE

Printing Service Long Bond Paper (Included in Day 2)

Short Bond Paper (Included in Day 5)

Cucumber Lemonade Plastic Cups (Included in Day 1)

Nestle Cucumber Lemonade (Included in Day 1)

Oreo - (Included in Day 1)

Richoco - (Included in Day 1)

Butter Stick - (Included in Day 1)

TOTAL ₱0

TOTAL EXPENSES ₱0

SALE ₱90

PROFIT ₱90

DAY 8 (October 04)

PRODUCT RAW MATERIALS PRICE

Printing Service Long Bond Paper (Included in Day 2)

Short Bond Paper (Included in Day 5)

Cucumber Lemonade Plastic Cups (Included in Day 1)

Nestle Cucumber Lemonade (Included in Day 1)

Oreo - (Included in Day 1)

Richoco - (Included in Day 1)

Butter Stick - (Included in Day 1)


TOTAL ₱0

TOTAL EXPENSES ₱0

SALE ₱80

PROFIT ₱80

DAY 9 (October 07)

PRODUCT RAW MATERIALS PRICE

Printing Service Long Bond Paper (Included in Day 2)

Short Bond Paper (Included in Day 5)

Cucumber Lemonade Plastic Cups (Included in Day 1)

Nestle Cucumber Lemonade (Included in Day 1)

Oreo - (Included in Day 1)

Richoco - (Included in Day 1)

Butter Stick - (Included in Day 1)

TOTAL ₱0

TOTAL EXPENSES ₱0

SALE ₱342

PROFIT ₱342

DAY 10 (October 08)

PRODUCT RAW MATERIALS PRICE

Printing Service Long Bond Paper (Included in Day 2)

Short Bond Paper (Included in Day 5)


Oreo - (Included in Day 1)

Richoco - (Included in Day 1)

Butter Stick - (Included in Day 1)

TOTAL ₱0

TOTAL EXPENSES ₱0

SALE ₱326

PROFIT ₱326

DAY 11 (October 09)

PRODUCT RAW MATERIALS PRICE

Printing Service Long Bond Paper (Included in Day 2)

Short Bond Paper (Included in Day 5)

TOTAL ₱0

TOTAL EXPENSES ₱0

SALE ₱200

PROFIT ₱200

DAY 12 (October 10)

PRODUCT RAW MATERIALS PRICE

Printing Service Long Bond Paper (Included in Day 2)

Short Bond Paper (Included in Day 5)

Bond Papers - (Included in Day 5)

TOTAL ₱0
TOTAL EXPENSES ₱0

SALE ₱90

PROFIT ₱90

DAY 13 (October 11)

PRODUCT RAW MATERIALS PRICE

Printing Service Long Bond Paper (Included in Day 2)

Short Bond Paper (Included in Day 5)

Bond Papers - (Included in Day 5)

TOTAL ₱0

TOTAL EXPENSES ₱0

SALE ₱225

PROFIT ₱225

WEEKLY LEDGER
WEEK 1 (September 23-25)

EXPENSES

DESCRIPTION PRICE

Short Bond Paper ₱190

Half Ream Bond Paper ₱95

Nestle Cucumber Lemonade ₱192

Plastic Cups ₱50


Butter Stick ₱92

Richoco White Wafer ₱169

Oreo Chocolate Sandwich ₱125.5

Superstix Milk Wafer Stick ₱96.75

TOTAL ₱1010.25

SALES

DESCRIPTION BALANCE

Cucumber Lemonade ₱90

Biscuits ₱231

Printing Services ₱325

TOTAL ₱651

SALES-EXPENSES

Sales ₱646

Expenses ₱1010.25

Gain -₱359.25

WEEK 2 (September 30- October 04)

EXPENSES

DESCRIPTION PRICE

Bond Paper ₱170

Epson Ink Refill ₱290

TOTAL ₱460
SALES

DESCRIPTION BALANCE

Cucumber Lemonade ₱163

Biscuits ₱195

Printing Services ₱473

TOTAL ₱831

SALES-EXPENSES

Sales ₱831

Expenses ₱460

Gain ₱371

WEEK 3 (October 07-11)

EXPENSES

DESCRIPTION PRICE

None ₱0

TOTAL ₱0

SALES

DESCRIPTION BALANCE

Cucumber Lemonade ₱45

Biscuits ₱168

Printing Services ₱880

Bond Papers ₱70


TOTAL ₱1163

SALES-EXPENSES

Sales ₱1163

Expenses ₱0

Gain ₱1163

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