UNIT – III INTERNATIONAL STRATEGIC MANAGEMENT

Strategic compulsions -Standardization Vs Differentiation – Strategic options – Global

portfolio management- global entry strategy – different forms of international business
– advantages -organizational issues of international business – organizational
structures – controlling of international business – approaches to control –
performance of global business- performance evaluation system.
PART – A
Q.No Questions BT Level Competen ce

1 Outline the stages in International strategic Level 1 Remem bering

planning?
2 What is meant by strategic compulsions? Level 2 Understanding
How would you show your understanding of
3 Level 3 Applying
standardization vs differentiation?
What conclusion can you draw on strategic
4 Level 4 Analysing
options?
How would you categorize the problems of global
5 Level 5 Evaluating
portfolio management?
How would you explain the forms of international
6 Level 6 Creating
business?
7 Define global entry strategies Level 1 Remem bering
8 What is the main idea of the exporting? Level 2 Understanding
9 How would you use manufacturing strategies Level 3 Applying
without FDI?
10 Why do you think exporting is essential? Level 4 Analysing
How would you explain the different forms of
11 International Business Level 5 Evaluating
12 What is your opinion about licensing? Level 6 Creating
13 Define franchising Level 1 Remem bering
14 What are the main ideas of management contracts? Level 2 Understanding

6
 15 What are the different forms of “Joint Ventures”? Level 3 Applying
16 Why do you think strategic alliances are essential? Level 4 Analysing
17 Define Acquisition Level 1 Remem bering
18 What is meant by assembly operations? Level 2 Understanding
19 Define performance evaluation system? Level 1 Remem bering
20 How would you describe the problems of Level 1 Remem bering
performance evaluation?

Q.No Questions BT Level Competence

Describe the different forms of Global Entry

1 Strategy. Level 1 Remem bering
A). Explain the various performance measurement
indicators of multinational corporation in detail.
2 Level 2 Understanding
B). What are the features of an effective control
mechanism in international business?
3 Explain in detail about control techniques in Level 3 Applying
international business
A).What kind of strategic compulsions are there on
4 a company going international? Level 4 Analysing
B).Explain indirect methods of doing exports
Explain in detail about the difference between
standardization and differentiation strategies with
5 suitable examples. Level 5 Evaluating

6 How would you show your understanding of global Level 6 Creating

entry strategies?
Can you list the advantages of different forms of
7 Level 1 Remem bering
International business?
8 Discuss in detail about Global Portfolio Management Level 2 Understanding
Explain the organizational issues of international
9 Level 3 Applying
Business and how they can be solved effectively.
10 Can you list the three organizational structures in Level 4 Analysing
detailed manner?
What do you mean by the features of an effective
control mechanism in International Business?
11 Explain any two Techniques of Control. Level 1 Remem bering
A).How would you classify the types of
organizational structures?
12 Level 2 Understanding
B).Compare geographic and matrix division
structure
A). What approach would you use to control the
International Business?
13 Level 4 Analysing
B). What are the factors influencing the
performance of global business?
Explain the various performance measurement
14 indicators of a Multinational Corporation in Detail. Level 1 Remem bering
S.NO QUESTIONS
“The strength of standardization in the production and distribution of products and services
1 is in its simplicity and costs”. Discuss this statement.

“Global portfolios allow multinational companies to further diversify their products as per
2 the needs and requirements of that particular country where they are operating”. Discuss
this statement with diagram and examples.

“Organizational issues discuss several topics from every dimension while setting up an
3 international business”. What are they?
“Control is necessary to achieve international objectives”. Elaborate this statement by
4
giving aspects of international control process.