# INDULEKHA

Timelin
e
Mosons Group

1976
The Kerala-based Group, Established In 1976,
Was A Manufacturer And Supplier Of Coconut Oil

Launch
2008

In The Year 2008 Fayas ( Owner ) Took The Company To

A New Direction, Followed By The Indulekha, A Hair Oil
And Skincare Brand
 Acquisition
2015
Indulekha Was Acquired By Hindustan Unilever Limited
In Dec 2015, For 330Cr INR.

201
Victory

8
 Products

Indulekha Bringha Hair Oil

Indulekha Bringha Anti-Hairfall

Shampoo
# TARGET AUDIENCE
Hair Care
Our Top Two Competitors
Started by a businessman named Sanjeev Juneja from
Chandigarh in 2009

Kesh King was acquired by Emami in 2015 for Rs 1,651Cr, a

valuation that's more than 5 times its annual sales.

Sales: Rs 300 crore in sales in 2014-15

Vivek Sahni, co-founded Kama Ayurveda in 2001 with
Rajshree Pathy, Vikram Goyal and Dave Chang.

Estimated Annual Revenue : $3.7M

# SEO Analysis
1. Hair Fall Oil
2. Related Keywords
2. Best Hair Regrowth Oil For Baldness
3. Is Indulekha Hair Oil Effective
Kesh King
Kesh King’s Website
Kama Ayurveda
Kama Ayurveda
# Social Media
#LoveIsInTheHair
# Thank you