Digital Analytics (case-study) – Batch 2018-19

Submission Date: 29th Nov 2019

Presentation from : 3rd Dec 2019

From Existing Case-Studies

1. Explore the given case-study, HOTELCO and discuss the below points
a. What is the problem statement that they are into DigiTrans?
b. List out the 3 solutions that they would solve using DigiTrans
c. Explore the solution components and underneath technology list
to transform their legendary business into DigiTrans. Example
Webpage design and analytics Tracking using google Analytics
d. Discuss the measures and parameters to evaluate the influence of
digiTrans ?
e. Explain the methods to measure the success of DigiTrans?
f. Explain the influence of DigiTrans for the following business
functions
i. Customer Experience
ii. Operational process
iii. Business Model
2. Repeat the above case-study exploration for the below companies
a. Asian Paints
b. BNP Paribas
c. Apparel Manufacturing
d. AIRCO
3. List out the Digital Transformation USAGE under the below topics
a. Business functions
b. Customer Satisfaction
c. Availability and Threshold of business
d. API Economy
4. Explain the 3 important challenges that any company undergoing when
they are in the process of Digital Transformation?
5. Discuss the 3 pivotal success factors of DigiTrans

CAT Preparation Page 1

 Digital Analytics (case-study) – Batch 2018-19

Own Case-studies

1. Assume below on-line ecommerce business

Amazon.in, Flipkart, SBI Bank & Coimbatore Water board (4
companies)

& explore the below by studying the company and its functions

a. Explore the problem definitions that would drive for Digital

Transformation
b. Digital technologies list with justification
c. Success factors
d. Measures to evaluate the successful implementation of Digital
Transformation
e. Explore the final & post implementation process using the tracking
tool, Google Analytics

CAT Preparation Page 2