Students were assigned to create a mobile marketing plan for a local business to learn how to develop such plans. The assignment required students to define the target audience and their mobile capabilities, suggest paid tools to generate awareness and engagement, recommend design elements for a mobile website and app, detail functionalities and a marketing plan for the app, propose additional features like location-based services, and define key performance indicators to track the campaign's performance. The report was evaluated based on inclusion of these various required elements in the three-sentence summary.
Students were assigned to create a mobile marketing plan for a local business to learn how to develop such plans. The assignment required students to define the target audience and their mobile capabilities, suggest paid tools to generate awareness and engagement, recommend design elements for a mobile website and app, detail functionalities and a marketing plan for the app, propose additional features like location-based services, and define key performance indicators to track the campaign's performance. The report was evaluated based on inclusion of these various required elements in the three-sentence summary.
Students were assigned to create a mobile marketing plan for a local business to learn how to develop such plans. The assignment required students to define the target audience and their mobile capabilities, suggest paid tools to generate awareness and engagement, recommend design elements for a mobile website and app, detail functionalities and a marketing plan for the app, propose additional features like location-based services, and define key performance indicators to track the campaign's performance. The report was evaluated based on inclusion of these various required elements in the three-sentence summary.
Course Code: MKT308 Course Name: Digital Marketing
CA Type: Assignment 3 Faculty Name: Sumeet Date of Allocation: 01th November, 2019 Date of Submission: 11th November, 2019
Objective Task Evaluation Parameters
Students will learn to create a Students will create a mobile The report will contain the mobile marketing plan marketing plan for a local following: business (real/fictitious) a) Define the target audience and their mobile device capabilities 5 Marks b) Suggest the combination of paid tools that can be used to generate awareness and engagement - 5 Marks c) Suggest design and interactive elements that can be included in the mobile website and mobile app for this brand - 5 Marks d) What functionalities would you include in the mobile app? Chart out a marketing plan for the mobile app - 5 Marks e) What other features can you include in the plan - LBS, augmented reality, QR Code, social media? - 5 Marks f) How will you track the performance of your campaign? Define KPIs. - 5 Marks