Road Safety

According to Ford Cartesy Survey 2018, it was found that Indian millennials were better in caution,
compliance and compassion than the older generations. Due to road accidents, there are 17 deaths
every hour in India and about half of them are millennials. About 80% of the fatalities happen due to
human action. [3]

When the data across all groups of respondents are compared, mobile phones distraction came out
as the main distraction. Among millennials, 28% admitted that they used the phones during driving
just to remain connected all the time. While driving, millennial males were likely to use mobile
phones for various reasons such as- to make or receive call or text (44%), social media use (31%),
reading or watching something (33%). Surprisingly, 33% of the millennials have taken selfies or
photos while they drive. [1]

So, we can conclude that there is a lot of scope for improvement in case of millennials when it
comes to following the road safety rules.

Across all groups of respondents, mobile phones topped the list of in-car distractions. 28 percent of
millennials admitting to using their phones while driving for no reason other than they had “always
want to be connected. Millennial males were most likely to use their mobile phones while driving to
make or receive a call or text (44 percent), use social media (31 percent) or read or watch something
(33 percent). 33 percent of millennial males have either taken a photo or selfie while driving. The key
reason is boredom.

Every hour there are 17 deaths on Indian roads and 8 out of those 17 are Millennials. Top 5 Safe
behaviours [2]

 No over-speeding
 Wearing helmet
 Wearing a seatbelt
 No driving under the influence
 No distracted driving
1. https://www.india.ford.com/about-ford/media/newsroom/2017/ford-safety/
2. https://www.shell.in/motorists/driving-inspiration/drive-safe-india.html
3. https://www.zigwheels.com/news-features/news/1-in-5-indians-feel-drunk-driving-is-
ok-ford-survey/32617/
4. https://www.thehindubusinessline.com/opinion/columns/can-we-change-the-way-we-
drive/article28701191.ece

 Rapid Urbanization (Millennials moving from rural to urban)

 Longer commutes (dispersion of cities, millennials stay in suburbs, commute longer

to their work)

About 300 million millennials live in rural India which is more than 36% of the total rural
population. Higher aspirations and increase in accessibility drive the purchases of these
consumers.

Due to massive increase in the number of rural people moving to cities, the number of slum
dwellings also increase. Policy-makers now realize that urbanization and India’s growth will
go hand in hand but the planning of urbanization and action plans have been poor. Cities in
the country have grown in an unplanned manner for decades now and it has led to push the
limits of expansion. Due to this, the public services have been poor too such as public
transport system which is deteriorating day by day. According to a report by Centre for
Science and Environment (CSE), public transport share is expected to decrease by 30% from
2000-01 to 2030-31 whereas the personal transport share will increase to more than 50%
resulting in congestion and air pollution.[1]

Issues faced by India due to urbanization in the next 25 years may be classified into four
categories such as low economic productivity, slow growth and job creation, challenge of
ensuring equal opportunities and basic services, managing sustainability and participation in
governance.

Millennial homebuyers prefer affordability and good location over larger homes in the far-
flung suburbs.[2]

1. https://www.thehindubusinessline.com/specials/businessline-25/maximum-cities-
are-being-pushed-to-the-limits/article26105074.ece

2. https://www.businesstoday.in/sectors/infra/average-decline-in-apartment-sizes-in-
mumbai-metropolitan-region-the-most-in-5-years/story/327090.html

For rural Indians, higher aspirations and growing access to the world are driving their
purchases. According to the research, while 73% of Gen Z (those aged below 15) live in rural
India, only 67% of millennials continue to stay there.

3.

4. The Ministry of Urban Development’s High-Powered Expert Committee

estimated that over a 20-year period ₹39.2 lakh crore at 2009-10 prices will need
to be spent on urban infrastructure over a 20-year period. Of this, ₹17.3 lakh crore
(or 44 per cent) will be on urban roads.

5. Among the top cities, Mumbai Metropolitan Region (MMR) topped the list with a
27per cent average decrease in apartment sizes - from 960 sq. ft in 2014 to 700 sq.
ft. in 2018.