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Redit Card: Segmentation, Targeting, Positioning and Pricing Strategy
Redit Card: Segmentation, Targeting, Positioning and Pricing Strategy
Redit Card: Segmentation, Targeting, Positioning and Pricing Strategy
Group members:
Sukanya Barman
Jatin Setia
Neha Bindal
Subhrasankha Bhattacharjee
A SHORT GLIMPSE OF CREDIT CARDS IN
INDIA
According to a new research report “Indian
Payment Card Market Forecast to 2012”, Indian
Payment Card Industry presents enormous growth
potential for market players in various segments.
Despite a decline in credit card base, the
industry has seen huge growth in terms of
cards transaction as debit and credit card
transaction by value has increased at a CAGR
of around 46% and 9%, respectively during FY
2008-2011.
OPERATIONAL STRATEGY
Member of both major payment system: Visa and
Master card.
Relationship Cards: An umbrella Strategy for a
number of card related services which eventually offers
consumers access to funds through domestic and
international credit and debit function payments.
Focusing each credit card offer on a distinct consumer
need, we garner both the ability to present more
effective value propositions to consumers that behaves
as predictably as possible.
making it easier to forecast card profitability as well as
adjust marketing strategies based on early returns.
MARKET SEGMENTATION
Social class Age Group
Secured Cards