Abstract

This quantitative research study was administered to determine the

factors affecting the University/College preference of the Grade 12
Senior High School students of the College of the Immaculate
Conception. It seeks to evaluate and assess the main factors that a
student considers when choosing a certain University.
The researchers of this study have gathered sufficient information and
have researched about the variables that influence the students’
decision and perception before they conducted a survey at the College
of the Immaculate Conception. They made used of the Slovin’s formula
to accurately compute their desired sample respondents out of the
Grade 12 students’ total number of population, and to get the results of
this study, the researchers used the weighted mean, average,
percentage, and frequency distribution.
This study resulted in the findings of the top factors that the majority of
the Grade 12 students consider. First is the Service
Assistance/Scholarships offered, second is the Academic standing of a
University/College, lastly, the least considered and agreed on by the
Grade 12 students among the seven (7) factors are the facilities and
campus size of a University and the peer-related factors.
Furthermore, this research study have effectively given substantial
recommendations that both students and Universities can use as an
essential guide. It concluded that the Grade 12 Senior High School
students of the College of the Immaculate Conception gave utmost
importance to practicality and academic excellence of an educational
institutions..