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View Full Version:: Liril Soap Swot Analysis
View Full Version:: Liril Soap Swot Analysis
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SWOT ANALYSIS
PDA
abhishreshthaa
September 8th, 2010, 02:06 PM
LIRIL SOAP
CHANNEL OF DISTRIBUTION :
1]WHOLESALE DEALERS
2] STOCKIST
3] RETAILERS
TARGET AUDIENCE :
STRATEGY :
1] IT BASICALLY CATERS TO A PREMUIM MARKET WHERE CUSTOMERS PREFER A HIGH QUALITY PRODUCT PROVIDING
FRESHNESS.
SWOT ANALYSIS
STRENGTHS
3. USING LIME TO PROJECT FRESHNESS & ICY COOL MINT FOR PROJECTING COOLING EFFECT ON THE SKIN & CREATING
A NEW MARKET POSITION FOR THE SOAP.
5. GOODWILL OF HLL.
WEAKNESS
1.HIGH COMPETITION.(GODREJ,NIRMA)
2.HIGH PRICE OF THE SOAP
3. LOW MARKET SHARE & LOW MARKET PENETRATION.
4. COMPETITION FROM HLL’S BRANDS ( BREEZE,LUX,LIFEBOUY)
OPPORTUNITIES
5. EXPORT OPPORTUNITIES.
THREATS