Silabi - SMS - FEB Unpad - 14 September 2018 PDF

COURSE
SYLLABUS

STRATEGIC MANAGEMENT SEMINAR (3 SKS)
B1C 402
Semester, Academic Year: Odd, 2018/2019

Lecturers :
Popy Rufaidah, SE, MBA, Ph.D (Coordinator)
Dr. Umi Kaltum, SE, MS
Dr. Mery Citra Sondari, SE, MS
Erman Sumirat, SE, M.Buss,. Ak
Egi Arvian Firmasyah, SP, MSi

STUDY PROGRAM OF MANAGEMENT

FACULTY OF ECONOMICS AND BUSINESS
UNIVERSITAS PADJADJARAN
2018/2019

Strategic Management Seminar – Course Syllabus – 30 August 2018 1

1. Course Subject : Strategic Managemetn Seminar
2. Semester, Academic Year : Odd, 2018/2019
3. Lecturers :

Lecturers HP Email Day Time
Popy Rufaidah, SE. MBA. PhD 0813.2233.4872 popy.rufaidah.fe@gmail.com WED 13.30-‐16.00
(coordinator)
Dr. Umi Kaltum, SE, Msi 0812.200.5552 umi.kaltum@yahoo.com WED 13.30-‐16.00
umi.kaltum@gmail.com
Dr. Mery Citra Sondari, SE, MSi 0811237259 merycitrasondari@unpad.ac.id WED 13.30-‐16.00
m_citra@yahoo.com
mery.sondari@unpad.ac.id
Erman Sumirat, SE, M.Buss, Ak 0812.203.8021 erman.sumirat@gmail.com WED 13.30-‐16.00
erman_as@yahoo.com
Egi Arvian Firmansyah, SP, MS 081322116906 egi.arvian.f@gmail.com WED 13.30-‐16.00
egi.firmansyah@unpad.ac.id
Note: All lecturers could be contacted for appointment for discussing the content of the course.
Please reserve the appointment via email or sms.

4. Aims :
This course is designed to give students:
§ Skills to design a real business plan for a certain corporation or an organisation, particularly
in the aspects of:
o Analysing the environment which influences the operation of the company/organisation
o Designing a corporate strategic plan
o Implementing corporate strategic plan
o Evaluating the performance of corporation/organisation
§ Skills to analyse the application of corporations/organisations in strategic management
process systematically.

5. Method of teaching:
The lecture is conducted in the form of seminar. See the Appendix-‐1 Teaching Method

6. References:
Rufaidah, Popy., 2014., Manajemen Strategik, Humaniora, First Edition,
Wheelen T. L., and J. D. Hunger, (Latest Edition is preferable), Strategic Management and
Business Policy, New Jersey, Prentice Hall. (WH)
Other latest relevant sources (text, journals, company reports, etc)


7. Marking:
a. Team Written Report* 20% [Project Report Outline see Appendix-‐2]
b. Team Presentation* 20% [Presentation schedule see Appendix-‐3]
c. Individual presentation 20%
d. Final Exam (Mid Exam not applicable) 30%
E. Individual Assignment** 10%

* * If you could not contribute to the Team written report your final grade will be downgraded
based on the input from the member of the Team.

NOTE** for Individual Assignment** 10%

Each member of the group is assigned to complete part of the assignment as follows:
• if a student is a Marketing Management concentration student, she/he should create a
marketing plan for a nominated company has selected for the group
• if a student is a Financial Management concentration student, she/he should create a
financial plan for a nominated company has selected for the group
• if a student is an Operation Management concentration student, she/he should create
an operation plan for a nominated company has selected for the group
• if a student is a Human Resource Management concentration student, she/he should
create a HR plan for a nominated company has selected for the group
• if a student is an Entrepreneursh & Business concentration student, she/he should
create a new product development plan for a nominated company has selected for the
group
• if a student is a Syaria Management concentration student, she/he should create a
syaria product plan for a nominated company has selected for the group

Students may discuss this individual assignment to member of the lecturers of this course. The
submission of the individual assignment is session-‐7 (at the latest). No late submission.

8. Class Rule:
Lecture starts on time. The Lecturer tolerates 15 minutes late arrival. After 15 minutes the door
is closed and late arrival students are not allowed to attend the class. Team presenter should
arrive before the class is started. Team Writer assists Team Presenter in preparing the infocus,
layout of the class, providing the DHMD (Daftar Hadir Mahasiswa & Dosen).
The Lecturer will not tolerate any recycled project assignment submitted as if it is a new project.
Penalty will be given to any students who submit recycled project assignment.

9. Academic Calender Odd Semester 2017/2018
− Masa Perkuliahan 3 Sep – 21 Des 2018
− Masa KRS 30 Agt 2018
− Batas Akhir Perubahan KRS (PKRS) 17 Sep 2018
− Masa UTS 22 Okt – 27 Okt 2018
− Masa UAS 17 – 21 Des
− Batas Akhir Pengumuman Nilai 11 Jan 2018
− Batas Akhir Perubahan Nilai T 25 Jan 2018
− Batas Akhir Semester Genap 14 Feb 2018
Digital Innovation Summit + FEB Night 21 Sep 2018

10. Academic Dishonesty:

The institution appreciates all students to avoid academic dishonesty such as plagiarism
(claiming someone else’s thought/views/works/picture etc as theirs) and cheating. The
institution has no tolerance for acts of academic dishonesty. Students who violate University
rules on academic dishonesty are subject to disciplinary penalties, including the possibility of
failure in the course and all couses taken in the semester.

The silaby of Strategic Management Seminar is developed to be used in the School of Management,
Faculty of Economics and Business, Universitas Padjadjaran.

Bandung, 30 August 2018

Signed by

Popy Rufaidah, SE, MBA, Ph.D
Course Coordinator

Appendix-‐1: TEACHING METHOD

1. The lecture is conducted in session 1 to session 3 of class meeting. The lecturer explains the
content of the course material about strategic management process. The content of the lecture are
as follows:
a. Session 1 of the class, lecturer will:
i. Explain about Course Silaby,
ii. Assist the students to form the Team, setting the date of the presentation, setting the Team
as presenter Team, Discussant Team and Writer Team. Each Team consists of 4 students.
Each group should consist of students (at least) from the concentrations of financial
management, marketing management, and operation management.
iii. Explain the outline of the student project report about “Strategic Planning” (see Appendix-‐2
Outline of Project Report).

b. Session 2 of the class, the lecturer will explain the topic of environment analysis (internal,
external and competitive environment). The topic explained is part of the Strategic Planning’
material in Section A.

c. Session 3 of the class, the lecturer will explain the topic of strategy formulation or strategic
planning, strategy implementation and evaluation. The topic explained is part of the Strategic
Planning’ material in Section B, C and D.

d. Session 4 of the class, all Teams should submit the Draft of the Project Report (Section A, B, C
and D). By the time the Team should present their project, they should submit the final version
of the project report. All reports submitted by Team presenter are final, there is no extension to
revise the report. Except Team presenter-‐1 and 2 will be given two weeks extension to revise
the report.

2. From session 5 to session 15 of the class, the lecture is conducted in the form of the seminar. The
seminar is guided by three different Teams as follows:
• Presenter Team (Kelompok Penyaji)
• Discussant Team (Kelompok Pembahas)
• Writer Team (Kelompok Notulen)
The schedule of the presentation is attached in Appendix-‐3: Course Schedule.

3. Responsibility of Presenter Team:
a. Select a corporation that will be analysed and nominated as a case project for the project
report. The selected corporation should have a minimun two-‐year annual report (2015, 2016)
consecutively. The annual report should be available publicly. It is recommended to select a
publilc corporation (non-‐holding company; its should be a single corporation). If one of the
Teams has access to non-‐public corporation (small medium enterprise), it is your obligation to
have full access to their annual report (income statement and balance sheet).
b. Prepare a formal letter from SBA (if it is required to have permission to do data collection at the
selected company). The letter could be arranged by the class coordinator in advance. It is

advisable for all the teams to contact several nominated companies as their targeted
companies, in order to have a real and factual data for the case project report.
c. Submit final written project report. The project report is written systematically based on the
outline presented [see Appendix-‐2 Outline of Project Report]. The report is typed with font
Arial 11, margin (left, right, top, bottom 3 cm), single space and between paragraphs use double
space. Report is covered neatly using ‘metal ring’.
d. Prepare an attractive visual presentation using power point and video presentation. The
duration for presentation is 45-‐60 minutes. So each student in the Team has around 15 to 20
minutes of presentation. Each student should prepare well and is not allowed to read from the
report. Student may use small note cards to be reminded of the contents of the presentation.
All the team members must participate in class in order to make the discussions interesting,
insightful, and fun.
e. Demonstrate an understanding of the theory and a creative application of the theory. These
presentations will be evaluated on the creativity and appropriateness of the stated application
in the theory.
f. Prepare a motivational introduction before the formal presentation begins. The first presenter
may deliver a motivational quotation from wellknown people.
g. Prepare a rehearsal before the day of the presentation, so that the team members
comprehends the contents of the project report.
h. Submit the project report one week before the presentation begins to the Disccussant Team. So
that the discussant team has adequate time to develop a critical report based on the Presenter
Team’s Project Report.
i. Discuss the contents of the project report with the instructor, at least one week before the
presentation begins. The team has to make sure that every weakest point in the report is
covered and solved.
j. Distribute a printout of the power point presentation to the audience and instructor. Each page
contains two slides, and is typed using 16 Font Arial.
k. Wear formal clothing (male: jacket and tie, female: blazer).
l. Two weeks after the presentation, Presenter Team should email the revised report to the
instructor and or submit the CD of the Report (consisting of 5 files: word, power point and video
presentation, annual report of the company and other related data). Revised files should be
typed as follows: SMS-‐Name of Corporation.doc, SMS-‐Name of Corporation.ppt, etc

4. Responsibility of Discussant Team:
a. Contact and request the Presenter Team to email a sofcopy of their Project Report one week
before the presentation is begun.
b. Examine and review the project report of the Presenter Team, develop a constructive feedback
throughout the section (Section A, B, C and D), type the corrected paragraph/statement using
red color in the section which the Discussant team mean to revise. You may
amend/change/adjust if you find mistakes and or inappropriate
recommendations/statements/solutions in the Presenter Team’s Project Report. It is
preferrable that the comments and the critical points is presented at the end of the paragraph.
The report is typed with font Arial 11, margin (left, right, top, bottom 3 cm), single space and
between paragraf using double space. Report is covered neatly using ‘metal ring’.

c. Submit to the instructor the Discussant Project Report on the day of the presentation of the
Presenter Team
d. Present a 5 minutes power point presentation which contains critical points of the Presenter
Team Report. The hardcopy of the critical points should be handed in to the Presenter Team
after you finished presenting the critical points. Please keep in mind that you can’t hand in the
critical points before the class is begun. You should keep your critical points undisclosed.
e. Wear formal clothing (male jacket and tie, female blazer).

5. Responsibility of Writer Team:
a. Set up class preparation for the seminar such as infocus, laptop, speaker, table & chair lay out.
Don’t forget to take a DHMD (Daftar Hadir Mahasiswa & Dosen) at Ruang Dosen and return it
after the class is finished.
b. Request the handout of the Presenter Team Presentation’s material to be distributed to the
class audiences.
c. Select one of the Writer Team’s member as a moderator. The successfulness of the seminar is
determined by the ability of the moderator to handle class disscussion. The moderator should
stimulate the audience to participate in class in order to make the discussions interesting,
insightful, and fun. However, there is no need to contribute in every session. Some of the best
contributors are those who participate in a few sessions, but whose comments are always
insightful and compelling. The key issue in the discussion is quality, not quantity. Although most
comments arise during the case discussions, participation during the lectures is also
encouraged.

The responsibilities of the moderator :
• Open and conclude the seminar. The moderator should prepare a wise short statement,
motivational quotation, prominent/wellknown quotation as an ice breaker of the opening.
• Set up the presentation time between 45 to 60 minutes.
• Directing the discussants/audiences to deliver direct questions (avoid long comments and
irrelevant questions).
• Allocate the time to ask and discussion to the audiences
• Before the closing is started, request the lecture to deliver conclusions, comments for the
presenter team and disscussant team.
d. Write down all questions delivered during the discussion session. All the notes is recorded in the
format provided in the silaby.
e. Submit a writer team report one week after the presentation is finished. The report is typed
with font Arial 11, margin (left, right, top, bottom 3 cm), single space and between paragraphs
using double space.
f. Wear formal clothing (male jacket and tie, female blazer).

6. Students as participants of the seminar in the class who are not representing the presenter team,
discussant team and writer team are responsible as follows:
a. Arrive in the class on time and participate in class discussion after she/he is allowed by the
moderator.
b. Prepare notes.


Appendix-‐2: Outline Project Report

Gunakan
LEMBAR KERJA Hal 1-66
pada:
Buku Manajemen Strategik
Popy Rufaidah, SE, MBA, Ph.D
Edisi 1, Cetakan ke-3, Tahun 2014,
Penerbit Humaniora,

Section OUTLINE OF THE STRATEGIC PLANNING
A SCANNING ENVIRONMENT [SWOT ANALYSIS]
A.1. Internal Environment [SW – Analysis]
A.1.1. Current Situation
A.1.1.1. Past Corporate Performance (Financial) à ALK
A. Financial Ratio Analysis 1)
1.Liquidity (3 types of ratio)
2.Leverage (3 types of ratio)
3.Activity / Efficiency (5 types of ratio)
4.Profitability (4 types of ratio)
5.Valuation (2 types of ratio)
B. Other Financial Measurement
1.Market Value Added 2)
2.Economic Value Added 3)
A.1.1.2. Strategic Posture:
- Current Vision & Mission
- Current Objectives
- Current Strategies
- Current Policies
A.1.2. Corporate Governance, Business Ethics & CSR
A.1.2.1. Corporate Governance (Board of Directors & Top Mgt)
A.1.2.2. Business Ethics & Code of Conduct
A.1.2.3. CSR
A.1.3. Corporate Resources [IFAS Table] –> ALI
A.1.3.1. Marketing (STP, Marketing Mix)
A.1.3.2. Finance (Obtaining, Allocating & Dividend Policy)
A.1.3.3. Research & Development
A.1.3.4. Operations & Logistics
A.1.3.5. Human Resources
A.1.3.6. Information System
A.1.3.7. Other organizational function
A.1.4. Corporate Resources [Value Chain Analysis]
A.1.4.1. Primary Activities
A.1.4.2. Support Activities
A.1.5. Tangible & Intangible Resources Analysis [TIRA]
A.2. External Environment [OT – Analysis]
A.2.1. Remote Environment [EFAS Table]
A.2.1.1. Politic & Regulations
A.2.1.2. Economy
A.2.1.3. Social & Culture
A.2.1.4. Technology
A.2.1.5. Ecology
A.2.1.6. Other factors
A.2.2. Task Environment
A.2.2.1. Consumer (Market) Analysis
A.2.2.2. Competitors & Industry Analysis
A.2.2.3. Supply Chain Analysis
A.2.2.4. Industry Value Chain Analysis

A.2.2.5. Key Success Factor Analysis (Industry Matrix)
A.2.2.6. Strategic Groups
A.3. Analysis of Strategic Factors [SFAS Table]
A.3.1. Key Internal and External Strategic Factors (SFAS Table)
A.3.2. Review of Mission and Objective
B STRATEGY FORMULATION
B.1. Mapping of the Implemented Strategy
B.1.1. Corporate Strategy
B.1.1. Growth / Expansion Strategy
B.1.2. Delay / Stability Strategy
B.1.3. Retrenchment Strategy
B.1.2. Business Strategy
B.1.1. Review of the Strategic Business Unit(s)
B.1.2. Review of the Porter’s Strategy
B.1.2.1. Competitive Strategy (Porter)
a. Timing tactics
b. Market location tactics
B.1.2.2. Cooperative Strategy
(Review the application of strategic alliance, joint venture, FDI, etc)
B.1.3. Functional Strategy
B.3.1. Marketing Strategy
B.3.2. Finance Strategy
B.3.3. Operation Strategy
B.3.4. Human Resource Strategy
B.3.5. Other Functional Strategy
B.2. Strategy alternative mapping
B.2.1. TOWS Matrix
B.2.2. GE Matrix
B.2.3. TOWS Matrix
B.3. Strategic Alternatives—pro and contra
B.4. Ranking of Selected Strategy
B.5. Strategi integration to financial aspects*

B.5. Strategi integration to financial aspects*
Indicator 2015 2016 Operational Strategic

(REALISASI 2014) (FORECAST (TARGET) strategy planning
10% dari 2014)* (program) (lihat B.4)
harus ada asumsi
misal growth
perekonomian
LIQUIDITY RATIO
Current Ratio

Quick Ratio (acid Test Ratio0
Cash Ratio

Cash Turn Over
Inventory to Net Working
Capital
LEVERAGE RATIO
Debt to Asset Ratio

Debt to Equity Ratio
Long-term debt to Equity
Ratio
Times Interest Earned
Fix Charge Coverage

ACTIVITY RATIO
Receivable Turn Over
Inventory Turn Over

Working Capital Turn Over

Fix Assets Turn Over
Total Assets Turn Over
PROFITABILITY
RATIO
Gross Profit Margin
Return on Investment
Return on Equity
Earnings per share
Net profit margin
MARKET RATIO
Price/earnings ratio
Market/book ratio

C STRATEGY IMPLEMENTATION (Program, People, Procedure & Budget)
C.1. Organization for implanting the project
C.1.1. Organization Chart
C.1.2. Job description
C.1.6. Types of cross functional team
C.2. Scheduling of the selected program to be implemented
C.4.1. Programs to be implemented
C.4.2. People (department) responsible to implement programs
C.4.3. Budget (proposed budget for each program)
C.4.4. Procedures (standard of procedure of implemented program)
D STRATEGY CONTROL & EVALUATION

D.1.BALANCE SCORE CARD
D.1.1. Company’s Perspective (Financial Perspectives)
D.1.2. Internal Perspective (Internal Business Process)
D.1.3. External Perspective (Customer Perspectives)
D.1.4. Learning & Growth
D.2. QUANTITATIVE MEASUREMENT
D.2.1. Marketing Performance (indicators)
D.2.1. HRM Performance (indicators)
D.2.1. Operation Management Performance (indicators)
D.2.1. Financial Management Performance (indicators)
D.3. QUALITATIVE MEASUREMENT
D.3.1. Customer Satisfaction Survey
D.3.2. Employee Satisfaction Survey
D.3.3. Other surveys/ studies
APPENDICES
I. Introduction
1.1. Industry coverage where the company operates,
1.2. Problems and challenges in the company
1.3. Aims of the strategic planning
II. Research Object (the selected company)
2.1. History, products / services, market segment
2.2. Research Method
2.2.1. Case study
2.2.2. Data collection method (observation, interview, questionnaire)
III. Annual Report of the Company (attach 2 years consecutively)
IV. Prove of Letter from the company that students have done the study

APPENDIX-‐3: SCHEDULE OF THE PRESENTATION
Session/ Presenter Chairperson Discussant Writer Team Presentation Main topic for
tanggal Team Team topic and discussion
industry
type
1 Lecture -‐
2 Lecture -‐
3 Lecture -‐
4 1 6,4 10

5 2 7,8 1

6 3 1,10 2

7 4 2,3 7

8 5 8,9 6

9 6 10,1 5

10 7 5,9 4

11 8 4,5 3

12 9 2,3 8

13 10 6,7 9


COVER PAGE for PRESENTER TEAM

Team Number
........................................

NAME OF COMPANY
………………………………………….

DATE OF PRESENTATION:
………………………………………….

Final Report Score Power Point Score Video Presentation Score

(……………) (……………) (……………)

Photo Member of the Team Individual Individual
Presentation performance in
Score answering the
question
Score
Name:
NPM:
-‐-‐ Photo -‐-‐ No HP:
Email:
Concentration:
Note: this cover page should be printed on the front page of the report. You may use
your creativity to create “an appealing and an attractive” visual report.

COVER PAGE FOR DISCUSSANT TEAM
Team Number: ………..

Name of the Company:..................
Nilai Nilai
Laporan Pembahasan Power Point
( ………..) ( ………..)
Anggota Kelompok:
Nama: Nilai
NPM: Pertanyaan /
--FOTO-- No HP: Pembahasan
Email: (…………)
Konsentrasi:
Nama: NPM: Nilai

No HP: Pertanyaan /
--FOTO-- Email: Pembahasan
Konsentrasi: (…………)
Keterangan:
-Cover ini dilampirkan pada halaman pertama Laporan Critical Review Kelompok
Pembahas
-Cover ini harus ada pada halaman kedua Laporan Presenter Team

DAFTAR CHECKLIST
ISI LAPORAN CRITICAL REVIEW PEMBAHAS
BAGIAN YANG Kelemahan Isi Laporan Team Nilai

DIREVIEW Presenter
Bagian A Nilai
Scanning (…………)
Environment
[SWOT Analysis]
Bagian B Nilai
Strategy Formulation (…………)
Bagian C Nilai
Strategy (…………)
Implementation
Bagian D Nilai
Strategy Evaluation (…………)
& Control
Analisis Laporan Nilai

Keuangan (…………)
(Rasio-rasio
keuangan)
TOTAL NILAI (…………)

Keterangan:
Lembar checklist ini dilampirkan setelah halaman cover pada Laporan Critical Review
Kelompok Pembahas
Jumlah baris untuk checklist dapat lebih dari satu halaman, sesuai dengan temuan
kelemahan yang kempompok pembahas temukan

COVER TUGAS SMS – KELOMPOK NOTULEN
NOMOR KELOMPOK NOTULEN: ………..

(NAMA PERUSAHAAN YANG DIBAHAS)
………………………………………….
Nama Moderator: ………………………

Anggota Kelompok Notulen/Moderator:
Nama:
NPM:
--FOTO-- No HP:
Email:
Konsentrasi:
Keterangan:
Cover ini harus ada di halaman pertama Laporan Kelompok Notulen/Moderator
dan diserahkan satu minggu setelah presentasi kelompok penyaji.

DAFTAR PERTANYAAN YANG DISAMPAIKAN
KELOMPOK PEMBAHAS KEPADA KELOMPOK PENYAJI
No Nama Mahasiswa NPM Tulis pertanyaan yang diajukan

yang bertanya
Keterangan:
Tabel tersebut diatas dilampirkan setelah halaman cover dalam laporan kelompok notulen
Isi laporan kelompok notulen adalah pertanyaan yang disampaikan kelompok pembahas dan
peserta seminar selama diskusi

Class Coordinator : name, Npm, Hp. Email
Secretary : name, Npm, Hp. Email
THIS LIST SHOULD BE EMAILED TO THE INSTRUCTOR
No Group Name NPM Email
1
10
11

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COURSE

STUDY PROGRAM OF MANAGEMENT

Strategic Management Seminar – Course Syllabus – 30 August 2018 1

Strategic Management Seminar – Course Syllabus – 30 August 2018 2

Strategic Management Seminar – Course Syllabus – 30 August 2018 3

Strategic Management Seminar – Course Syllabus – 30 August 2018 4

Strategic Management Seminar – Course Syllabus – 30 August 2018 5

Strategic Management Seminar – Course Syllabus – 30 August 2018 6

Strategic Management Seminar – Course Syllabus – 30 August 2018 7

Strategic Management Seminar – Course Syllabus – 30 August 2018 8

Strategic Management Seminar – Course Syllabus – 30 August 2018 9

Strategic Management Seminar – Course Syllabus – 30 August 2018 10

Indicator 2015 2016 Operational Strategic

Strategic Management Seminar – Course Syllabus – 30 August 2018 11

D STRATEGY CONTROL & EVALUATION

Strategic Management Seminar – Course Syllabus – 30 August 2018 12

Strategic Management Seminar – Course Syllabus – 30 August 2018 13

Strategic Management Seminar – Course Syllabus – 30 August 2018 14

Team Number: ………..

Nama: NPM: Nilai

Strategic Management Seminar – Course Syllabus – 30 August 2018 15

BAGIAN YANG Kelemahan Isi Laporan Team Nilai

Analisis Laporan Nilai

TOTAL NILAI (…………)

Strategic Management Seminar – Course Syllabus – 30 August 2018 16

NOMOR KELOMPOK NOTULEN: ………..

Nama Moderator: ………………………

Strategic Management Seminar – Course Syllabus – 30 August 2018 17

No Nama Mahasiswa NPM Tulis pertanyaan yang diajukan

Strategic Management Seminar – Course Syllabus – 30 August 2018 18

Strategic Management Seminar – Course Syllabus – 30 August 2018 19

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