FIRST VITA PLUS

DIGITAL CONTENT ANALYSIS

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 OBJECTIVES
GOALS FOR TODAY

OBJECTIVES
Understand First Vita Plus Marketing

01 Corporation’s overall health online

versus its competitors.
Propose an annual content strategy plan
that will enhance First Vita Plus' social media
03 presence and consumer engagement to
strengthen their digital presence.

02
Understand the role of digital of
First Vita Plus online platforms.

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 FIRST VITA PLUS
A CELEBRATION OF A PERFECT PARTNERSHIP

First Vita Plus is a vitamin vitality drink with innovative First Vita Plus gives importance to healthy living through
nutraceutical products that are 100% Filipino-made. a revitalized body filled with energy, strength, and an all-
They also specialize in health, skincare, and beauty time natural glow.

products.

SO FULL OF LIFE
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 WHERE WE’RE AT
DIGITAL BRAND HEALTH

FIRST VITA PLUS

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BE CLOSING
YOUR OWNED PROPERTIES

ASSETS

Lowest number of followers out of its competitors, along

with low engagements online

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BE FAVORED
WHAT PEOPLE SAY ABOUT YOU

REPUTATION

Positive consumer and reseller conversations that vouched

First Vita Plus as a highly effective product

Positive searches for the brand’s CEO, Doyee Tumpalan

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 BE SEEN
WHERE YOUR NAME IS MENTIONED

FOOTPRINT

Most searched queries are of the company and the

products being sold

Positive organic searches, but associated with a lot of

resellers that renders the actual brand platform nearly
indistinguishable

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 COMPETITION
DIGITAL BRAND HEALTH

COMPETITORS

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BE CLOSING
YOUR OWNED PROPERTIES

ASSETS

FRONTROW AIM GLOBAL NWORLD

Has the most follower Provides a semblance of Has a strong relationship

engagement and relies community with their resellers
heavily on endorsers for
marketing

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BE FAVORED
WHAT PEOPLE SAY ABOUT YOU

REPUTATION

FRONTROW AIM GLOBAL NWORLD

Resellers encouraging to try Promotes to join the Has different styles of

the brand business selling and recruiting sellers

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 BE SEEN
WHERE YOUR NAME IS MENTIONED

FOOTPRINT

FRONTROW AIM GLOBAL NWORLD

Most search keywords Has a global site and solely Mostly associated with its
include the brand name distributes their products cosmetic products
and products through their own channels

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 BE HEARD TOTAL PERCENTAGE SHARE OF
ADVERTISING MESSAGES

SHARE OF VOICE
FRONTROW 43%
NWORLD 32%

AIM GLOBAL 14%

FVP 12%

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THE PEOPLE BULLSEYE
MILLENNIALS & GENERATION X

TARGET MARKETS
BROAD
Millennials, Male and Female
Gen X, Working Women,
Ages 40-49, SEC C1 Ages 23-38, SEC BC1C2

Not as tech-savvy as millennials,

but their go-to platform is
Facebook, especially for social Tech-savvy; digital is their life-
interaction and online shopping blood and main channel
to check for testimonials

At this age, they value Health-conscious young

their health since it professionals that always
reflects what they are want to look their best,
capable of doing wherever they are

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 DO WHAT YOU LOVE
LLS EYE PEDIATRICIAN, 47, C1
BU

MARIA
Doctor, mother, and homemaker
Manages her time wisely
Uses Facebook as a timeout for the day
Social media is her secondary channel for social interaction
Very conscious about her health
Takes vitamins for that “inner glow”

Tries out beauty and health products recommended to her by her

friends and reading on realistic testimonials

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 WHAT NEEDS TO BE ADDRESSED

PROBLEM

First Vita Plus online engagements are significantly low compared to other healthcare and cosmetics
companies despite their brand being established and reciprocated with positive reception offline.

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PROBLEM 15
 SOLUTION

TASK AT HAND

To increase First Vita Plus' brand presence as a convenient and healthy vitality drink in its social media
platforms by posting engaging content for the target market to feel a sense of community within their brand.

TASK AT HAND
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 KEY FINDINGS
TARGET MARKET
Women in their 40s are at the midpoint of their lives

They’re conscious about revealing their age

They value health more than anything

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 INSIGHT

Women want to maintain their best

appearance to feel their worth.
"I want to feel beautiful even though
my age tells me I'm not."

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ROLE
ROLE OF OF
BRANDBRAND
To position First Vita Plus as a dependable brand which
gives you the boost of confidence you need to have an
active lifestyle, leading to a better life.

REASON TO BELIEVE

First Vita Plus gives you your daily nutrients and vitamins
that your body needs all in one sachet.

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 ONE KEY MESSAGE

"Feel good to look good"

Achieve your beauty goals and more with First Vita Plus.

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ROLE OF DIGITAL
ROLE OF
DIGITAL
To become a helpful and dependable "guru" for people
who seek nutritional advice to achieve their
health and beauty needs.

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STRATEGY
“GREEN IS GOLD” STORY
Gives information about the genuine benefits of organic products

Digital materials promoting the green and organic vibe of

First Vita Plus because organic is still all the rage

AWARENESS-CONSIDERATION

OFFICIALWEBSITE, FACEBOOK, TWITTER, INSTAGRAM

STRATEGY
“THE STRONG &
_INDEPENDENT” STORY
Inform the target market that there are strong and independent
women who are able to do their best, regardless of their age

Digital material that highlights stories or testimonies of strong and

independent women in their 40s

CONSIDERATION

FACEBOOK, YOUTUBE, INSTAGRAM

STRATEGY
“DO IT FOR THE LOVE”
_STORY
Encourages the target market to try First Vita Plus products by
communicating what motivates them

Digital material that showcases different people on why they are capable
of doing things that they do for the people they love and care about

CONVERSION

FACEBOOK, YOUTUBE, INSTAGRAM

STRATEGY
“GURU OF YOUR LIFE”
_STORY
Encourages the target market to try First Vita Plus products by hiring
influencers to talk about them

Digital material of lifestyle guru influencers offering tips and advices on

how to stay young and beautiful, no matter the circumstance in life

CONVERSION

FACEBOOK, YOUTUBE, INSTAGRAM

STRATEGY
SUCCESS STORY
Assuring the target market that they can find success in the product
itself and as business

Digital material that showcases the success stories of resellers and how
their lives improved by using First Vita Plus as a product, and for business
Establishes the brand as credible

LOYALTY

FACEBOOK, YOUTUBE, INSTAGRAM

 “THE STRONG &
“GREEN IS GOLD” “DO IT FOR THE LOVE” “GURU OF YOUR LIFE”
STORY INDEPENDENT” SUCCESS STORY
STORY STORY STORY
STORY

Gives information about the
DESCRIPTION genuine benefits of organic
products
Inform the target market
that there are strong and
independent women who
are able to do their best,
regardless of their age
Encourages the target Encourages the target
Assuring the target market
market to try First Vita market to try First Vita
that they can find success
Plus products by Plus products by hiring
in the product itself and
communicating what influencers to talk about
as business
motivates them them

Digital material that

Digital material of lifestyle Digital material that
Digital material that showcases different
Digital materials promoting guru influencers offering showcases the success
highlights stories or people on why they are
COMMUNICATION the green and organic vibe tips and advices on how to stories of resellers and
testimonies of strong and capable of doing things
STRATEGY of First Vita Plus because stay young and beautiful, how their lives improved
independent women in that they do for the
organic is still all the rage no matter the by using First Vita Plus as a
their 40s people they love and care
circumstance in life product, and for business
about

PURCHASE Awareness and

Consideration Conversion Conversion Loyalty
FUNNEL Consideration

Official Website
Facebook Facebook Facebook Facebook
Facebook
PLATFORMS Youtube Youtube Youtube Youtube
Twitter
Instagram Instagram Instagram Instagram
Instagram
 RECOMMENDATIONS
A. Optimize First Vita Plus’ main website in terms of layout, and add an online shop so that
the brand starts distributing from their main channel while simultaneously enhancing
their SEO

B. Organize the way First Vita Plus creates their online posts by rehashing the overall
aesthetic, content, and curation of their posts for a “one sight, one voice” consistency

C. For targeting the millennials, employ influencers other than Doyee (e.g. her daughter,
Papita)

D. For targeting Gen X, enhance Doyee’s social media presence more

ROOM FOR IMPROVEMENT

 9
BRIONES, GATILA, MAMING

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