How We Study Global National Culture: Masculinity Versus Femininity

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How we Study Global National Culture

Hofstede Culture Dimensions helps us to understand Global National Culture


• Power Distance Index (PDI)
• Individualism Versus Collectivism (IDV)
• Masculinity Versus Femininity (MAS)
• Uncertainty Avoidance Index (UAI)
• Long Term Orientation Versus Short Term Normative Orientation (LTO)
• Indulgence Versus Restraint (IVR)

Masculinity Versus Femininity
The Masculinity side of this dimension represents a preference in society for achievement,
heroism, assertiveness, and material rewards for success. Society at large is more
competitive. Its opposite, Femininity, stands for a preference for cooperation, modesty, caring
for the weak and quality of life.
In the business context Masculinity versus Femininity is sometimes also related to as “tough
versus tender” cultures.
Pakistan scores 50 on this dimension, the score of the US on Masculinity is high at 62.

Power Distance Index (PDI)


This dimension expresses the degree to which the less powerful members of a society accept
and expect that power is distributed unequally. People in societies exhibiting a large degree
of Power Distance accept a hierarchical order in which everybody has a place and which
needs no further justification. In societies with low Power Distance, people strive to equalize
the distribution of power and demand justification for inequalities of power.
With an intermediate score of 55, it is not possible to determine a preference for Pakistan in
this Power Distance Index. The fairly low score on Power Distance (40) has United States.
In Below Diagram there is comparison of Pakistan and United States which shows its
Difference between culture dimensions. From them we able to understand both country
National Culture

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