UNIVERSIDAD AUTÓNOMA DEL CARIBE

BASIC SCIENCE DEPARTMENT

ENGLISH CLASS
FACULTY OF ENGINEERING

CLIL PROJECT
Presented by: Kenneth David Vergara Barranco.
Group: D1

Topic:

Objective: Explain what it is the purpose of economy orange in the society.

Approximate time: 5 – 10 minutes.
Introduction
At present, the cultural and entertainment industries are an opportunity to
establish a new economy, these industries seek to establish a trend towards an
economy called "orange economy", this idea was proposed by John Howkins in 2001
and this is the set of activities that in a chained way to allow ideas to be transformed
into cultural goods and services, whose value is determined by their content of
intellectual property.
The orange economy has the following characteristics: its sustenance lies in
the development of culture, since it creates a fusion between it and the economy,
thus exploiting the values and principles that both have to offer; opens a very wide
field of possibilities; from the creation of meetings of the technological sectors with
the objectives of the creative economy, as well as the obtaining of resources, through
ideas and proposals with products created in favor of the consumer; It aims to break
paradigms of the area and work space, in order to be in constant search for new
 UNIVERSIDAD AUTÓNOMA DEL CARIBE
BASIC SCIENCE DEPARTMENT
ENGLISH CLASS
FACULTY OF ENGINEERING

proposals and possible improvements, trying to make each piece unique, with an
improvement and functionality in mind.
In addition, some of the characteristics that we can find in the industries that
promote the orange economy are that they are characterized by carrying out
activities coordinated among themselves, so that the ideas are transformed into
cultural and / or creative goods and services. The value of these goods is
determined, in many cases, by the content of intellectual property they harbor.
This economy is of vital importance at present, according to studies this one
generates a large amount of uses, collects millions in taxes, and can present /
display an economic impulse for the countries, because these can, among others,
acquire technologies with which they do not count and move the economy with the
development of ideas. The value that is currently given to ideas related to the
creative economy allows a broader picture of global understanding of growth and
dissemination. Hand in hand are the trade of creative goods and services, globally
we can see that they have had an extraordinary performance in the last decade.
According to UNCTAD, between 2002 and 2011, exports of creative goods and
services in the world grew by 134%. Trade in creative services grows 70% faster
than creative goods, thanks to the internet.
The creative economy in America plays a very important role. Only in Latin
America this sector produces at least 177,000 million dollars every year and in the
entire American continent this figure reaches 1,932,000 million, generating about
23.3 million jobs. The country that contributes most to this number is the United
States, where it is estimated that these industries generated 1,664,000 million dollars
in 2013 (equivalent to 11.2% of PIB).
What is the orange economy about?
It is a set of activities that in a chain-linked way allow ideas to be transformed
into cultural goods and services, whose value is determined by their content of
intellectual property.
According to John Howkins, specialist in the topic of "creative industries", he
affirmed that the "creative economy" includes the sectors in which the value of goods
and services is based on intellectual property.
The activities of the Orange Economies range from architecture, visual and
scenic arts, handicrafts, through cinema, editorial design, and even cover the
cinema, music, fashion and toys.
 UNIVERSIDAD AUTÓNOMA DEL CARIBE
BASIC SCIENCE DEPARTMENT
ENGLISH CLASS
FACULTY OF ENGINEERING

Composition of the orange economy

1. The cultural economy and the creative industries, in whose intersection are
the conventional cultural industries.
2. The support areas for creativity. Activities based on creativity and
differentiation.
Why the color orange?
The orange color is usually associated with
culture, creativity and identity and is the closest
thing to identifying these manifestations.

Examples of orange economy

 Torre It is a venture of the Colombian Alex Torrenegra consists of a
crowdsourcing platform that has a database of 135,000 actors of dubbing and
narration. Its proprietary algorithm identifies the best talent for each project
among hundreds of thousands of voices, in less than 10 minutes.
 Project Pietà (Peru): It is a high quality urban ecological clothing project,
which is made by men and women from prisons in Lima. Inmates who are
part of this project can receive a reduction of their sentence and a percentage
for the sales of the brand.
 Ánima Estudios (Mexico): It is an animation studio that has great experience
and recognition in Latin America, and was the first studio to produce an
original series for Netflix.
Bibliography
Creative industries (s.f). Wikipedia, la enciclopedia libre. date of consultation 9:06
May 08, 2019. Since: https://en.wikipedia.org/wiki/Creative_industries