Questionnaire for consumers

Name of the respondent: ________ Age: ________

Gender: Male / Female Area:________

Are you: Vegetarian / Non – vegetarian

Education: Illiterate / Literate

Basic Queries
Do you consume paneer ? Purpose(Any three)

What comes to your mind when you come across SUDHA brand name?

Have you tried Sudha paneer ?

1.YES

2.NO

How often do you buy paneer?

1.Daily

2.Weekly

3.Monthly

4.Occasionally
Which type of paneer do you prefer ?

1.Branded

2.Local

3.Home made

Amongst all other paneer brands, which brand you prefer the most ?(If branded)

1.Amul

2.Sudha.

3.Naturals

4.Others

What is the package size of paneer you generally purchase ?

1.100gm

2.200gm

3.500gm.

4.others

Does advertising influence your purchase decision ?

1.Yes

2.No

Which type of advertising that you like ?

1. TV Ads

2. Newspaper Ads

3. Bill Boards Ads

4. Magazines Ads
Does any offers affect your purchase decisions?

1. Yes

2. No

From where do you purchase paneer?

1. Retail stores

2. Company Outlets

3. Malls

4. Others

Reason that discourages you to purchase paneer ?

Factors resulting to discouragement of purchase of paneer ?

1. Medical reasons

2. Cost

3. Availability

4. Taste/Smell

5. Others

Share the reasons for consuming Sudha paneer(if any) against other brands.

.
Share the reasons against consuming Sudha paneer and preferring other brand.

Score the factors affecting the purchase decision of paneer?

1- Most unimportant, 2 – unimportant, 3 – None, 4 – Important, 5 – Most Important

FACTORS SCALE OF IMPORTANCE

1 2 3 4 5
Freshness

Taste

Fat content

Brand Image

Price

Availability

Offers

Packing