`ARELLANO UNIVERSITY

Plaridel Campus
_________________________________________________________
Rawstarr Milk Tea House

Submitted by:
Perez, Lady Shaine N.
Lacorte, Julia
Martin, Kaira Mae
Salazar, Jullien
Liwanag, John Paul
Zulueta, Aerol
Baterbonia, Eric
Labang, Juanchito

Submitted to:
Mrs. Gem Abarquez Manumbale Juz
 TABLE OF CONTENTS
__________________________________________________________
I. Introductory Page
A. Name and Address of Business
B. Business Logo and Tagline
C. Names and address of principals
II. Executive Summary
III. Industrial Analysis
B. Target Market Segmentation
IV. Description of Venture
V. Production Plan
A. Product name
B. Ingredients/Raw Materials
C. Procedure
D. Floor Plan
VI. Marketing Plan
VII. Organizational Plan
B. Business Proponents
C. Organizational Chart
VIII. Assessment Risk
A. SWOT Analysis
IX. Financial Plan
A. Capital Needed
1. Renovation
2. Ingredients of Products
3. Kitchen Equipments
4. Licensed Needed/Store Permit
 I. Introductory Page

A. Name and Address of Business

Our Rawstarr Tea House is located at Ground Floor, Shaw Center Mall,
360 Shaw Boulevard, Addition Hills, Mandaluyong City. Our Tea House
is easy to find, and a place that is perfect to relax and have fun. It also
has a stations where you can play and get free toys using a token.
B. Business Logo and Tagline

“ Just chill & relax with Rawstarr Milktea, ang tea na

magpapaTEAbok ng puso mo.”

C. Names and Address of Principal

Perez, Lady Shaine
- #315 Blk 21 Addition Hills, Mandaluyong City.
Salazar, Jullien
- #1753 Apitong St. Kahilom 1 Pandacan, Manila.
Martin, Kaira Mae
- #2281 Road 3, Fabie Estate Sta. Ana, Manila.
Lacorte, Julia
- Blk 18 Lot 3 Abellas Compound Mandaluyong City.
Baterbonia, Eric
- #2225 Silang St. Sta Ana, Manila.
Zulueta, Aerol
- #1753 H. Apitong St. Kahilom 1 Pandacan, Manila.
Liwanag, John Paul
- #1710 Road 4, Bagong Sikat, Punta Sta. Ana, Manila.
Labang, Juanchito
- #276 Blk 26 Addition Hills, Mandaluyong City.
 II. Executive Summary
Rawstarr Milktea House is a milktea contain a excellent
ingredients that can allow the students, barkada’s etc. to
release a stress and provide a bonding and give you a time
to have a happy moments.

III. Industrial Analysis

A. Target Market Segmentation

Demographic – Age 15 to 35, open for all gender and race. It can be
students, teachers, workers and call center agents.

Psychographic – It is open for someone who enjoys having fun and

releasing stress by drinking our Milktea and also, it is open for those people
who is suffering from depression and mental problem for them to have some
time for themselves.

Behavioral – These Milk Tea is targeted based on what we have been

tested that some of the people are suffering from stress and mental
problem, Some of them are teenagers. So we decided this business for them
to decrease the numbers of persons who is having a hard time making time
for themselves.

Geographic – This Milk Tea are targeted for the people who are working
and studying. So we located our branch near some workplace and school.

IV. Description of Venture

A. Product : Milk Tea

B. Service : Our milk tea wants to give students and other people in the
community a delicious yet affordable new drinks that will supply their
everyday body. And also, we want to promote the value of
entrepreneurship that has been sole aim of the company since it has
been one of the exit points in finishing education. With that, we would
 be able to inspire others to be creative enough in gaining prospects
and making an impact in the society.

V. Production Plan
A. Product : Milk Tea
B. Ingredients :
1. 3/4 cup brewed tea
2. 1 cup of ice cubes
3. 2 tablespoons sugar syrup (more or less taste)
4. 1/2 cup milk (or soy, almond, or rice milk)
5. ¼ cup tapioca pearls

Raw Materials :
1. Flavor
2. Creamer
3. Sweetener
4. Liquid

C. Procedure :
1. Bring the water to boil in a small sauce pan. Add the ¾ cup of
water to a saucepan, and bring it to boil.
2. Add the tea. Dump the tea into the pot.
3. Add the milk.
4. Warm cup. Run some hot water into your tea cup.
5. Strain the tea leaves out.
6. Add your sugar.
7. Pour into cups/lids.
D. Floor Plan
 VI. Marketing Plan
A. Pricing/ Price List
 Small Milktea – 59
 Regular Milktea – 69
 Large Milktea – 79
B. Promotion
 Since Milk Tea is a trend nowadays, especially
to the students, I believe that having a low cost
price of Milk Tea will help them to buy our
product, and also we have a promotion every
Weekdays, that if you will buy our product you
will receive a coupon, and if you have been
selected in the raffle, you have a chance to win
our selected prize.
VII. Organizational Plan
C. Form of Ownership
VIII. Assessment Risk
A. SWOT Analysis
Strenghts Excellent Legal, and We can secure Buy our
product &
Good
staffs does not our company’s quality &
with account. you will enhanced
break any receive a
strong laws. features.
coupon, & a
knowledge
chance to
about our win selected
products price.
Weaknesses The high Not been Lack of Power or Lack of
rental fully able popular- system capital.
cost. to position ity. failure.
itself
correctly.

Opportunities New Improved The claw Creates Job

generation technology machines large oppor-
will love that will that will customer tunities.
the them enjoy make them base
packaging. more. more
entertained.
 Threats Lack of Competition Weather. Unprepared A fake
publicity. between for news or
shop opening issues
opening customers about the
nearby. number. shop.

IX. Capital Needed

1. Renovation – 180 Thousand Pesos
2. Ingredients of Products –
 Brewed tea – 600 per pack/ 1 kilo
 Ice cubes - 120 sack of ice
 Sugar syrup – 60 per kilo
 Milk (or soy, almond, or rice milk) – 100 per box
 Tapioca pearls – 150 per pack
3. Kitchen Equipments –
 Plastic Shaker Cups
 Metal Stirrers
 Measuring Cups
 Plastic Scoops
 Syrup Pumps
 Scale
 Tea Dispensers
 Shaker Machines
 Tea blender
 Sealer Machines
4. Licensed Needed / Store Permit – Php 4,500