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  • Target Market Activity Sheet

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    Christine Blabagno
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    This document is an activity sheet for an entrepreneurship group project. It contains sections for the group to provide information about their customer profile, including demographics and purchasing preferences. It also has sections to describe customer requirements for products like preferred foods, priorities, and specifications. Finally, it asks the group to estimate the total market size and their expected market share based on population and other factors. The activity sheet guides the group to research and outline key details about their target market and business goals.

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    Target Market Activity Sheet

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    This document is an activity sheet for an entrepreneurship group project. It contains sections for the group to provide information about their customer profile, including demographics and purchasing preferences. It also has sections to describe customer requirements for products like preferred foods, priorities, and specifications. Finally, it asks the group to estimate the total market size and their expected market share based on population and other factors. The activity sheet guides the group to research and outline key details about their target market and business goals.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    13 views1 page

    Target Market Activity Sheet

    Uploaded by

    Christine Blabagno
    This document is an activity sheet for an entrepreneurship group project. It contains sections for the group to provide information about their customer profile, including demographics and purchasing preferences. It also has sections to describe customer requirements for products like preferred foods, priorities, and specifications. Finally, it asks the group to estimate the total market size and their expected market share based on population and other factors. The activity sheet guides the group to research and outline key details about their target market and business goals.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 1

    Group (Business) Name:______________________________________________ Section: ____________

    Product/Service: ________________________________________________________________________

    ENTREPRENEURSHIP
    Activity Sheet

    CUSTOMER PROFILE

    • 1. Age: ________________________________________________
    • 2. Sex: ________________________________________________
    • 3. Geographical Area Served: ______________________________
    • 4. Grade Level: _________________________________________
    • 5. Occupation/Position: __________________________________
    • 6. Income level/Purchasing power: _________________________

    CUSTOMER REQUIREMENTS

    • 1. Favorable type of food (Snacks or Meals)___________________


    • 2. Priority Buying Motives _________________________________
    • 3. Product Specifications (as to size, flavor, degree of sweetness,
    texture etc.) ____________________________________________
    • ______________________________________________________
    • ______________________________________________________
    • 4. Price limitations _______________________________________

    MARKET SIZE

    • 1. Total Population (Potential Market Opportunity)


    ______________________________________________________
    • 2. Total Addressable Market _______________________________
    • 3. Segment Addressable Market ____________________________
    • 4. Expected Share of Addressable Market (Market Share in %)
    • ______________________________________________________

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