SMU Academy

Professional Certificate in Digital Marketing

Persuasive Copywriting In Your Digital
Strategy

DIGITAL
MARKETING

Overview
Learn how your choice of words can captivate the masses, evoke memories and
enhance experiences.

Have you been enthralled and invigorated by good online content? Unlock the
potential of powerful Copywriting to create effective marketing communiques to your
target audience. Well-written copy can increase brand awareness and tip the balance
of the target audiences’ decisions in your favour. Understand how to trigger powerful
emotions, memories and yearning from creative copy that motivates and excites the
senses. Adrian Chye
Adjunct Lecturer
You can expect to acquire the ability to employ persuasive website content General Manager - Mediafreaks Group
copywriting via compelling brand storytelling in a digital marketing campaign to
greatly augment the potential of success of any successful digital marketing strategy. Adrian Chye Holds a Master
of Science in
Experienced and talented digital marketers will be your guides and trainers in Technopreneurship and
techniques of displaying content for digital distribution and for subsequent conversion Innovation. He is Chief
of potential clients into enthusiastic paying customers. Instructor for the ‘E-Startups
and Social Media Strategies’
Who Should Attend Elective, and Mentor for the
Entrepreneurs and aspiring entrepreneurs who need to implement a digital marketing ‘Minor in Entrepreneurship
Academic programme’ at
strategy for their businesses. Managers/Leaders of strategic communication functions
Nanyang Technoreneurship
in an organization. Marketing/corporate communication professionals/executives from
Centre.
start-ups, Fortune 500 companies, non-profits and the public sector. Content
strategists. Social media specialists. Advertising copywriters. Anyone with a general He has also been invited to
interest in digital marketing. conduct numerous Master
Classes in Digital Marketing
over the last 4 years. He is
Previous participants for our highly subscribed and market recognised Digital
currently General Manager of
Marketing programmes have come from diverse range of corporations and industries
MediaFreaks Group of
such as F&N, FEDEX, Standard Chartered Bank, MINDEF, MOE, Huttons Asia Pte. Ltd., Companies. The entire group
NTUC just to name a few. is an award-winning tech
new media entertainment
Assessment
company focusing on digital
In-class participation racketing and animation
Group project/assignment products and services, with
multiple monetising models
Fees and Funding in the form of services,
subscriptions, micro
Fees transactions, advertising,
S$1,712 (after GST) for non-Singapore Citizens and non-Permanent Residents. licensing and sales.

SkillsFuture Singapore (SSG) Funding:

S$513.60 (after GST) for Singaporeans below 40 and Permanent Residents.

S$193.60 (after GST) for Singaporeans age 40 and above.

Funding

SkillsFuture Series
Course fee grant at 70% of course fees (excluding GST) for participants who are
successfully enrolled by SMU into approved courses under the Programme.
Participants must be Singapore Citizens or Singapore Permanent Residents. Ang Hui Xuan
Project Director
SkillsFuture Mid-Career Enhanced Subsidy ("MCES")
Up to 90% of course fees for Singapore Citizens aged 40 years and above
Ang Hui Xuan is currently a
Project Director and Digital
Enhanced Training Support for SMEs ("ETSS")
Marketer working in
Up to 90% of course fees; and 80% of basic hourly salary capped at $7.50/hr for local Mediafreaks Group, an
employees of SMEs. award-winning digital media
company focusing on digital
marketing, e-commerce and
SkillsFuture Credit animation products and
Singapore Citizens aged 25 and above, and self-funding may use their SkillsFuture services. She is currently
strategising and executing
Credit (up to S$500) to defray part of the course fee.
digital marketing campaigns
for 5 brands, and now
spends about 20% of her
time teaching.

Beyond her professional

career, Hui Xuan is also a
member of the New Media
Team in the Singapore
Computer Society (SCS)
where she holds an active
role in shaping the digital
media strategies of the
Society. Hui Xuan was also
part of the spearheading
committee in Breaking The
Sound Barrier, a ground-up
initiative aimed at showcase
everyday heroes in and
helping the deaf community.

She is also certified in

Google Adwords, Google
Analytics, Google Video
Advertising and Facebook
Blueprint. Advertising and
Facebook Blueprint.

Registration
For enquiries and customer
support, please email
academy@smu.edu.sg
or contact us at 6808 5499