Kumar Abhishek – Design Brief 1

Design Brief

1. What name should appear on the LOGO?

Mention the exact name of the Business that shall appear on the Logo

2. How do you describe your company's services and/or products?

Describe your company, its services, values in detail here. This is very important
because based on how you describe your business or products, I will decide in which
direction to go.

3. Who are your main competitors? Who are the leaders in your market providing similar
services?

This would help me in my research for your logo, in order to make it stand out.

4. What's the main age group of your customers?

5. Do you have any color preferences or existing brand colors?

6. Do you have a slogan, tagline or motto? Does it need to be incorporated in the Logo?

7. Which brands inspire you? Could you share 3 Logos you love and 3 Logos you dislike?

This would give me some idea of the kind of idea of colors/ designs / fonts you like
and dislike

8. If this is a rebranding exercise, that could you describe what your current problems
and what you intend to achieve with this rebranding?