3/16/2019 Consumer behaviour

Submitted to: Dr Amjad Ali

Submitted by: Muhammad Faisal Riaz

BBA 007 15007005002
Galaxy S10 Official TVC: The Next
Generation Galaxy

The ad is satisfying the Utilitarian needs. The ad is explaining a number of

benefits about the phone, which consumer can get after buying it. Following are
the benefits explained in the ad:
 Next generation screen with Cinematic infinity display.
o This feature will increase productive of the consumer.
 Next generation security, simply touch the glass to unlock. Ultrasonic in-
display fingerprint ID protects and unlocks with the first touch.
o This feature save time and consumer need is satisfied to unlock
phone quickly.
 Next generation camera, So Pro-grade Multi-Camera sees what you see.
It contains three rear camera’s and two at front.
o Save money of consumer. This pro camera shut like DSLR. To
domestic user don’t need DSLR any more.
 Next generation charging, wireless power sharing with other galaxy
phones and galaxy ear buds.
o When user is out of charging one can share charging with each
other. It promotes habit of sharing and help people to get excess to
charge in a new way.

The company have explained the ad in a very unique way in a time duration of
60 second. They show all the feature in a graphical way and the background
music is also very appealing. So ad is motivating to buy the next galaxy S10.
According to me the ads made is very good and in perfect way. It shows its
purpose what a company want to delivery to its customers. So, I don’t find any
kind of improvement to do in ad.

Link of ad:
https://www.youtube.com/watch?v=sbQZ0Mrpp80