Download as doc, pdf, or txt
Download as doc, pdf, or txt
You are on page 1of 3

Yes, it’s a leader of the pen market.

And it puts a special accent on everything that the


company makes for its customers. Read the following and decide if you want to know
more about Mont Blanc pens.

1. Mont Blanc pens do not send out spare parts for repair, so you will lose your time
requesting such. This is done to ensure the best quality of craftsmanship, assembly
and repair possible. If you are not skilled enough, you can damage a pen even when
using original authentic spare part. The company does not want this to happen with
your pen.

2. The company started over a century ago, in 1906. When you buy an authentic
Montblanc writing instrument, be sure it’s backed up with long history few other pen
makers can show off.

3. Mont Blanc is a German company. Its pens are manufactured in Germany, and only
there. Montblanc’s products are thoroughly representative of German pens:
conservative in style, heavily built, and expensive.

4. In 1992 Montblanc made expansion onto things other than luxurious pens. It started
manufacturing accessories like leather cases, satchels, sun glasses, watches, wallets,
etc.

5. Montblanc pens are tested by hand in absolute silence; their craftsmen listen for
the “melody” of the pen’s nib on paper.

6. There are just two (yes, 2) lines of pens Mont Blanc produces; Meisterstuck (started
in 1924) and Boheme (since 1990’s). All of Montblancs are either models of these, or
limited editions.

7. Each Mont Blanc pen now carries figures ‘4810′ on the nib. It’s the height of the
mountain namesake in meters.

8. Mont Blanc writing instruments are identified by the white, six-pointed start on top
of their pens.

9. In 1999, the company celebrated 75th Anniversary. Just 7 years later, it announced
100 Anniversary editions. It was so because different anniversaries were celebrated.
The one in 1999 was in memory of Meisterstuck, the model that made Mont Blanc so
famous over the world. The 100th Anniversary was celebrated as the date when three
Germans united to found the ‘Simplo-Filler Pens Company’, which gave birth to
Montblanc brand. Thus, the market faced Mont Blanc Mozart 75th special
anniversary edition, and Mont Blanc Mozart 75 anniversary ball point pen. If you are
interested in buying a Mont Blanc pen set of these 75th anniversary Mozart Edition
pens, then you should know that this is one of the most searched for mont blanc pen
gift sets found online.

10. The first pens produced by ‘Simplo Pens Company’ were named ‘Rouge et Noir’.
11. Mont Blanc Meisterstuck series pens were manufactured for each market
individually. That is, Spanish Meisterstuck was called differently from Mexican. For
English market, Meisterstuck was named Masterpiece (which is logical, isn’t; it?).

12. Some Montblanc pens were made with octagonal-formed bodies to prevent rolling
off the table.

13. Mikhail S. Gorbachev used a Montblanc to sign his resignation; ironically, this
pen can be considered as the instrument that was used to sign the treaty between
republics of ruined USSR.

14. In “Never Say Never Again”, James Bond used Mont Blanc 149 (an old style)
with a Union Jack flag on the barrel

ttp://www.scribd.com/doc/36782149/Branding#

The white stylised six-pointed star with rounded edges in the logo was inspired by the
snowcapped peak of France’s biggest mountain Mont Blanc. The number '4810', the
mountain's height in metres, is also a commonly recurring theme in Mont Blanc's
branding and products.

Montblanc International is now the company behind the infamous Mont Blanc Pens, but in
the beginning the name was Simplo Filler Pen company. This company was first begun in
1906 with a partnership of three men: Claus-Johannes Voss, August Eberstein, and Alfred
Nehemias.

The very first flagship model was known as the Rouge Et Noir in 1909. The very next year
they would create the very first Mont Blanc pen. The company soon trademarked the name
"Montblanc" and thereafter all pens created by the company were released under this
name.

In 1913 one of the most famous pens was released, what collectors refer to as the
"snowflake". The Montblanc star become a brand hero, and was one of the pens to launch
the company into infamy.

Unfortunately, problems arose quickly for the company. One of its founders, August
Eberstein fled to the USA to dodge authorities for stealing from the companies coffers. But
this didn't stop the success of the company.

The little company originally started in Hamburg, Germany soon expanded. In 1934,
following the wild success of their Mont Blanc pen, they changed their name to Montblanc-
Simplo. In 1977 Dunhill bought out Montblanc. They made a bold moved and stopped
offering lower priced pens while simultaneously using the brand on a wider range of
luxury products instead.

Right now, Montblanc is a part of the Richemont group. Fellow companies you've probably
heard of: Van Cleef, Cartier, and other luxury brands. Montblanc is the primary
manufacturer behind all Cartier pens as well.
Montblanc is well known for its celebrity endorsements, which includes the likes of Johnny
Depp, Nicholas Cage, and Julianne Moore.

With this big focus on marketing from Montblanc, there has been some backlash among
collectors, however. Recent polls show that many collectors feel Montblanc has become too
marketing oriented, and the overall quality of the brand has diminished. Only 5% of
collectors felt that the brand actually improved quality, while a mere 19% felt that they
had maintained it.

The coming years I expect Montblanc will have a challenge on their hands of pleasing their
collector base while still appealing to the overall profitability of the company.

Over the years Montblanc has released limited edition masterpieces which have made pen
collectors worldwide go crazy. A few of the most notable editions you can find include the
100 Year Anniversary Boheme Collection, Greta Garbo Special Edition, and Virginia Woolf
Limited Edition.

Pen special theme edition


Mahatma Gandhi was a major political and spiritual leader of India and the Indian
independence movement. The design pays tribute to his life and achievements. The
top of the cap and cone are inspired by the spindle which Gandhi used to spin cotton –
one of the symbols of Indian independence. The colour white is a reference to truth
and peace, while the Mandarin garnet represents the orange colour that is part of the
Indian flag. The nib shows an image of Mahatma Gandhi, walking with a stick. In
addition, the limitation of the Mahatma Gandhi Limited Edition 3000 is symbolic for
the masses of people who followed him during his fight for independence.

You might also like