A Feasibility

Plan for a
Start – up
Business
["The road to success and the road to failure are almost exactly the same." .]

[Draven’s Bakery]
Tel [8-5537] [ Brgy, Yukos, Nagcarlan, Laguna] [www.dravensbakery.ph]
[ [dravensbakery@gmail.com]
 Table of Contents

Table of Contents
A Feasibility Plan for a Start – up Business ________________________________________________________ 1
INTRODUCTION _____________________________________________________________________________ 1

THE BUSINESS’ GOALS, VISION, MISSION, OBJECTIVES AND CORE VALUES _________________________ 1

BUSINESS EXECUTIVE SUMMARY _____________________________________________________________ 1

PRODUCTS AND SERVICES ___________________________________________________________________ 2

THE MARKET _______________________________________________________________________________ 2

The Business Proponents, Organizer with their Capabilities and Contribution ______________________________ 3
THE OWNER ________________________________________________________________________________ 3

PRESIDENT ________________________________________________________________________________ 3

MANAGER(S) _______________________________________________________________________________ 3

EXECUTIVE MANAGER _______________________________________________________________________ 3

STAKEHOLDERS ____________________________________________________________________________ 3

RESOURCE MOBILIZER AND FINANCIAL BACKERS ______________________________________3

TECHNOLOGY PROVIDERS AND APPLICATORS _________________________________________4
GOVERNANCE AND TOP MANAGEMENT _______________________________________________4
OPERATING AND SUPPORT TEAM ____________________________________________________4
Market Demand and Supply, SWOT and PEST Analysis ______________________________________________ 5
MARKET DEMAND AND SUPPLY _______________________________________________________________ 5

SWOT (Strengths, Weaknesses, Opportunities & Threats) ____________________________________________ 6

PEST (Political, Economic, Social, Technological) ___________________________________________________ 6

NATURAL RISKS ____________________________________________________________________________ 7

Products/ Service Offerings Description, Environmental & Regulatory Compliance and Permits _______________ 8
PRODUCTS _________________________________________________________________________________ 8

SERVICE OFFERINGS DESCRIPTION ___________________________________________________________ 8

ENVIRONMENTAL & REGULATORY COMPLIENCE ________________________________________________ 8

PERMITS ___________________________________________________________________________________ 8

Contact Information ___________________________________________________________________________ 9

Company Information _________________________________________________________________________ 9
Pg. 01 A Feasibility Plan for a Start – up Business

“Got something
very important to A Feasibility Plan for a Start – up Business
point out to your
INTRODUCTION
readers? Use a
The Draven's bakery offer/sell dofferent bread and pastries that is locally made and surely
sidebar to make it
products of the filipinos. This business shows deliciuos taste and good look when it come to
stand out.”
our products. Also this business give opprtunities to those filipino that is unemployed and out of
school youth, this help them to be productive, learn and earn at the same time. Our business
had multiple purpose and one is to encarage Filipino to be productive in this very little way this
also promotes. Filipino made product that known and purchase Locally. Our target costomers
are Filipino people and same restaurants that offer/sell bead and pasties. We have some
different branch locally that the customers can easily go and buy our delicious bread and
pastries to satified their craving's.

THE BUSINESS’ GOALS, VISION, MISSION, OBJECTIVES AND

CORE VALUES
MISSION
To empharize our products that are made locally and to help those people who is unemployed
and out of school youth.
VISION
We will be the most valued business partner of all our customer and efficienlly provide the
customers need.
OBJECTIVES AND CORE VALUES
Showing and promiting kindness through helping unemployed filipinos. Also showing good and
delicious products that are made locally.

BUSINESS EXECUTIVE SUMMARY

We are Mark Raeben B. Vergara and Timothy Dave U. Oliveros the Owners of the Draven’s
Bakery. The Draven’s Bakery giving opportunity to those unemployed and to recognize the
Filipino, made products are consider factor of the business. The customers are the heard of
our business so customers satisfaction and loyalty.
Pg. 02 A Feasibility Plan for a Start – up Business

PRODUCTS AND SERVICES

Our business focuses and offering bread and pastries like C’s Flosss, Fire Flosss, Café Uno,
Hokkaido, Croissart, Chocolate Croissart, Cheese Muffin, Chocolate Muffin, Blackberry Rocky,
Double Impact, Banana Tigress, Tuna Cheese, Beef Milane, Butter Sugar, Choccochip Buns,
Meat the cheese, Choco de France, Naked Buns, and D’Diva,

It will help the customers to satisfied their cravings we deliver to different restaurant locally.

The price of our products are high but then we are a sinning every customers that they wil get
what they pay.

You can visit our store at 7:00am to 11:00pm.

THE MARKET
Our target customers are the owners of different restaurant and also a simple individual.
 The Business Proponents, Organizer with their
Pg. 03 Capabilities and Contribution

The Business Proponents, Organizer with

their Capabilities and Contribution

THE OWNER
Mark Raeben B. Vergara. A 35 years old graduated from Harvard University with the degree of
Bachelor of science in Entrepreneunal Management (BSENTREP) .
Timothy Dave u. Oliveros. A 39 years old graduate at UP Diliman with the degree of
(BSNTREP).

PRESIDENT
Robin C. Dorado. A 32 years old, graduated with the degree of bachelor of science major in
business Administration Management, Magna Cum Laude in UP Los Banos.

MANAGER(S)
Maricor D, Manlangit. A 36 yearsold, graduated at Ateneo de manila university with the degree
of BS Business Administration. Also known being an exellent student and influencer.

EXECUTIVE MANAGER
Rick C. Val 37 years old graduated at DeLasalle University with the degree of BS
business Management. He is well known in being kind to other people.

STAKEHOLDERS
RESOURCE MOBILIZER AND FINANCIAL BACKERS
The resource mobilize is Ron Umang graduated of BS financial planning in Ateneo de manila
university.
 The Business Proponents, Organizer with their
Pg. 04 Capabilities and Contribution

TECHNOLOGY PROVIDERS AND APPLICATORS

The technology provider is Kyrie Irving, 29 years old, graduated of BS computer science in
University of the Philipines( Los Banos).

GOVERNANCE AND TOP MANAGEMENT|

Jordi A. Elnido graduated of BS business Administration of Laguna Collage.

OPERATING AND SUPPORT TEAM

Lea Goti. BS accountancy major in business and finance
 Market Demand and Supply, SWOT and PEST
Pg. 05 AnalysisMARKET DEMAND AND SUPPLY
Microeconomics is the study of the economic
decisions of individuals and companies, and in
particular their behaviours in markets where goods
Market Demand and Supply,
and services SWOT
are sold. In and
microeconomics,
PEST AnalysisMARKET DEMAND AND
SUPPLY
Microeconomics is the study of the economic decisions of individuals and companies, and in
particular their behaviours in markets where goods and services are sold. In microeconomics,
we are particularly interested in the relation between the quantity QQ of a good (for example
cupcakes) and its price PP.
 Market Demand and Supply, SWOT and PEST
Pg. 06 AnalysisMARKET DEMAND AND SUPPLY
Microeconomics is the study of the economic
decisions of individuals and companies, and in
SWOT (Strengths, Weaknesses, Opportunities & Threats)
particular their behaviours in markets where goods
and services are sold. In microeconomics,
Strengths Weakness

-Strong/Loyal Customers . -Rely of franchise partners as key to growth.

-Analysis of Market. -Decentralized Distribution.
-Able to provide healthy options to
customers.

Opportunities Threats

-We help those unemployed Pilipinos. -Multiple types of competition.

-Differentiation.

PEST (Political, Economic, Social, Technological)

Political Economic Social Technological

-Food Safety Price of Wheat - Increase in -Increase in

Act 1990 -Recession small mobile phone
-Bread and -Income Tax household and access to
 Market Demand and Supply, SWOT and PEST
Pg. 07 AnalysisMARKET DEMAND AND SUPPLY
Microeconomics is the study of the economic
decisions of individuals and companies, and in
Flour -Change in the -Health internet
particular their behaviours in markets where goods
Regulations and economic
services areconscious
sold. In microeconomics,
1998 environment population
-Equality Act
2010
-Employment
Rights 1999

NATURAL RISKS
-Floods
-Earthquake
-Fires
 Products/ Service Offerings Description,
Pg. 08 Environmental & Regulatory Compliance and Permits

Products/ Service Offerings Description,

Environmental & Regulatory Compliance and Permits
PRODUCTS/ SERVICE OFFERINGS DESCRIPTION
Our business focuses and offering bread and pastries like C’s Flosss, Fire Flosss, Café Uno,
Hokkaido, Croissart, Chocolate Croissart, Cheese Muffin, Chocolate Muffin, Blackberry Rocky,
Double Impact, Banana Tigress, Tuna Cheese, Beef Milane, Butter Sugar, Choccochip Buns,
Meat the cheese, Choco de France, Naked Buns, and D’Diva,
It will help the customers to satisfied their cravings we deliver to different restaurant locally.

ENVIRONMENTAL & REGULATORY COMPLIENCE

Draven’s Bakery will require permits to operate its production
there are environmental regulation that need to prioritize

PERMITS
Our business complied to the requirements such as business permits.
Pg. 09 Contact Information

Contact Information

Name:Mark Raeben B. Vergara Name: Dave Timothy C.

[markraebenvergara@gmail.com] Oliveros
[davetimothy@gmail.com]

Company Information
[Draven’s Bakery]
[Brgy,Yukos, Nagcarlan, Laguna]
Tel [8-553]
[www.dravensbakery.ph]