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Marketing and Event Management - Final
Marketing and Event Management - Final
Chapter 1,
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Chapter 1,
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chapter 2, chapter 4
Chapter 1,
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2
CONTENTS
Chapter 1: Introduce about the shop
3. Business location.............................................................................................. 5
8. Products............................................................................................................ 5
6. Product ........................................................................................................... 13
Chapter 3: Conclusion........................................................................................ 24
References ............................................................................................................ 27
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CHAPTER 1: INTRODUCE ABOUT THE SHOP
1. Shop logo
Our store sells a lot of drinks and you can combine them with pudding, pearl,
fruit seeds, cream, ... your way.
We named our brand OH! Because we can see Vietnamese people like something
new and strange. OH! is the word that expresses surprise. It stimulates the
curiosity of listeners.
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2. Business structure:
- Each members in a group will contribute 25% their capital to open a milktea shop.
- Each partner has an equal right to participate in the management and control of the
business.
3. Business location:
- 544 Su Van Hanh Street, district 10 at the corner Ly Thai To Street and Su Van Hanh
Street.
- Many of the people who work or live in the area are our business' target audience
- The costs of buying or leasing in the area are affordable and meet the needs of our
business
4. Date established
5. Business owner(s)
- Each members will take part in shop management and will be responsibility for every
parts.
6. Vision statement
7. Mission statement
- To provide customers delicious, fresh food and a fun atmosphere that will bring
customers back again and again.
8. Products
- Today, numerous individuals like to drink milk tea, especially young generation so we
decided to sell milk tea which will combine with fresh fruit and natural flavour. Besides,
we also sell coffee and cakes for those people who enjoy them.
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CHAPTER 2: ANALYSIS OF ESSENTIALS
1. Long-Term and Short-Term Goals: Marketing& Sales, Promotion
Short term:
Promotion
Advertisement
- An article on magazine
Customer
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Long term
2. SWOT analysis:
Strengths Weaknesses
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Opportunities Threats
- Teenagers and young people love - High domestic competition.
to drink milk tea so this is a
chance to open a milk tea shop. - The number of loyalty customers is
- A lot of entertainment centers are low.
being built in this area.
- The population in this area is
mostly young people.
3. Target market:
- These customers are tends to looking for an average price and place to study or
gather with their friends.
4. Customer profile:
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They can set on the
shop's web or apps
such as Gofood,
Grapfood,...
5. Competitor profile:
COFFEE
Market 8% 12% 7%
share
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- Customers are - Coffee products - Always set the
treated sincerely like are delicious and target of product
relatives. delicious in a quality and food
Value
- Carefully selected comfortable and safety.
offered
raw materials, polite space. - Price from
to
quality production - Price from 30.000 35.000 to 70.000
customers
processes. to 60.000 VND VND
Weaknesses - Must compete with - Only suitable for a Only suitable for a
domestic brands and certain group of certain group of
always have to subjects subjects.
renew the brand.
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Competitor GONG CHA TOCO TOCO SHARE TEA
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- Many branches in - Prices are - The menu varies
different regions. average, suitable from taste.
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6. Products:
- Customize the
amount of ice and
sugar.
- Fruit seeds
completely from fresh
fruit.
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suitable for all Diverse foods such as
audiences. bread, fried noodles,
rice, ... are suitable for
students who want to
work with the group all
day at the shop.
- Free delivery in a
radius of 2 km.
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7. The pricing of product:
Pudding 2.000 5.000 3.000 5.000- - They are made at the shop,
(VND) (VND) (VND) 10.000 not from outside.
(VND) - There are many kinds of
Pearl 2.000 5.000 3.000 5.000- cakes, pudding with
(VND) (VND) (VND) 8.000 different flavors and
(VND) different prices for
customers to choose.
Cake 3.000- 10.000- 7.000- 20.000-
20.000 50.000 30.000 70.000
(VND) (VND) (VND) (VND)
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Fruit 1.000– 5.000- 5.000 None - Fruit seeds completely
seeds 5.000 10.000 (VND) from fresh fruit, good for
(VND) (VND) health.
Grass 1.000- 5.000 4.000 5.000- - They are made from Agar
Jelly 2.000 (VND) (VND) 7.000 powder combined with
(VND (VND) natural fruit.
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Milk tea, - Internet Marketing is cost
matcha, tea, effective & time effective
coffee, - Everything can be measurable
pudding, and well-automated in internet
Internet pearl, cake, marketing
fruit seeds, 90%
- Using after open the shop 1
cream,…
month
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9. The promotion of product
Product Milk tea Fresh fruit tea Cake and food Delivery
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10. Promotion activity
- Have 1000
likes fanpage
on Facebook
and 200
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New Year 2020 30 Dec, 1.000.000
Hue (Lily) 2019 – 2 VND
Jan, 2020
- Each event
Vietnamese 15 – 20 1.000.000
Hao (How) have over 1000
Teacher’s Day Nov, 2019 (VND)
likes & 50
Christmas Giang 22 – 26 1.000.000 shares on
(Yan) Dec, 2019 (VND) Facebook.
New Year 2020 30 Dec, 1.000.000
Hue (Lily) 2019 – 2 (VND)
Jan, 2020
Opening
Day &
Print All 10 – 15 1.000.000
Mid- - Increase
ads members Sep, 2019 (VND)
Autumn customer’s
(Flyer,
Festival awareness.
Banner,
Vietname - Increase 15%
Poster,
se Quynh 15 – 20 1.000.000 customers.
…)
Women’s (Clara) Oct, 2019 (VND)
Day
20
Vietname
se 15 – 20 1.000.000
Hao (How)
Teacher’s Nov, 2019 (VND)
Day
- Increase 15%
Collaborate with 1 – 31 5.000.000
Hue (Lily) customers.
influencers Dec, 2019 (VND)
- Increase
Quynh Every 500.000 customer’s
Email
(Clara) Monday (VND) awareness.
- Receive and
The last
respond to
day of 500.000
Feedback Hao (How) customer
every (VND)
comments.
month
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11. Monitoring/measurement activities
- The percentage of
Vietnamese 15 – 20 Oct, 2019 customer to receive gifts
Event Women’s Day Reviewing on 25 Oct, - The number of
2019 customers go to our shop
2020 customers
Reviewing on 10 Dec,
2019
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Print ads Opening Day & 10 – 15 Sep, 2019
(Flyer, Mid-Autumn Reviewing on 23 Sep,
Banner, Festival 2019
Poster,
Vietnamese 15 – 20 Oct, 2019
…)
Women’s Day Reviewing on 27 Oct,
2019
Reviewing on 29 Jan,
2020
Reviewing on 6 Jan,
2020
Reviewing at the
weekend
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CHAPTER 3: CONCLUSION
The current market of milk tea business in our country is extremely exciting. It is not
difficult to encounter a series of milk tea shops from famous brands to big and small
milk tea shops in Ho Chi Minh City. Milk tea is a familiar and cheap drink suitable for
students and teenagers.
At present, milk tea shop is also a place that office people often comes to work and
relax. Therefore, with a large and expanding market, opening a milk tea shop is an
extremely potential business field. However, whether to trade in milk tea or not and
how to get a new foothold between a multitude of brands and milk tea shops is not easy.
OH! based on the available potentials and passion of the members for cakes and drinks.
Besides issues such as premises, design style and restaurant decoration. The objectives
of OH! Which is young people so changing and refresh menu regularly and creatively
will help customers become interested and to be succeed in milk tea business.
In addition, brand marketing is also an important issue in brand promotion and access
to potential customers. With diverse marketing strategies combined with the
organization of events and develop customer services helped OH! gradually have a
foothold in the milk tea market. We hope everyone can welcome OH! more.
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CHAPTER 4: SUPPORTING DOCUMENTATION
CUSTOMER INFORMATION
2. Address: ........................................................................................................
4. E-mail: ..........................................................................................................
5. How long have you been using this product and why?
....................................................................................................................................
....................................................................................................................................
7. Are you satisfied with our product performance? share your opinions:
....................................................................................................................................
....................................................................................................................................
....................................................................................................................................
....................................................................................................................................
....................................................................................................................................
10. What kind of changes would you like to see in our products so as to
enhance your satisfaction level?
....................................................................................................................................
....................................................................................................................................
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CUSTOMER SURVEY
Please let us know how was the drink and food
Customer Name: ....................................................................................................
Address: ...................................................................................................................
E-mail: .....................................................................................................................
Drink Quality:
Excellent Good Average Dissatisfied
Cleanliness:
Excellent Good Average Dissatisfied
Order Accuracy:
Excellent Good Average Dissatisfied
Speed of Service:
Excellent Good Average Dissatisfied
Value:
Excellent Good Average Dissatisfied
Overall Experience:
Excellent Good Average Dissatisfied
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REFERENCES
https://www.jotform.com/form-templates/category/survey
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