Case Study on Making 2x Website Conversion Rate

to Save IDR 30,000,000 a Year!

*Assume on average IDR 5,000,000 monthly traffic budget

CASE STUDY 2019

 BREEF STUDIO 2019

Hypothesis: Effective websites are created with the

following criteria
1. An Offer Above the Fold
2. Obvious Call to Action
3. Image of Success
4. A Bite Sized Breakdown of Your
Revenue Stream
5. Very Few Words
6. Proper market research with
BrandScript

PDF can be downloaded from http://bit.ly/BreefStudio5

 BREEF STUDIO 2019

We compare the two websites

https://breefdigital.com https://breefstudio.com
 BREEF STUDIO 2019

Facts: Independent Variables

https://breefdigital.com https://breefstudio.com

• Launched on February • Launched on Aug 2019

2019 • Use all the 5 effective
• Clear Call-to-Action elements
• Testimonials • Utilize BrandScript
• Filled with a lot of Features • No Promo
• Filled with promo • Only brief description on
Home Page
 BREEF STUDIO 2019

Facts: Controlled Variables

• Same Google Ads Campaign

(budget/target market/keyword)

• Same Hosting

• Same Website Settings/Plugins

• Measured through only the same

Google Ads Campaign traffic
 BREEF STUDIO 2019

Tests: Dependent Variables

• Bounce Rate

• Avg. Session Duration

• Goal Conversion Result:

• Telephone button clicked

• Email hyperlink clicked

• WhatsApp button clicked

• Form submitted
 BREEF STUDIO 2019

Bounce Rate – BreefDigital: 55.69%

 BREEF STUDIO 2019

Bounce Rate – BreefStudio: 53.66% (-3.6%)

 BREEF STUDIO 2019

Avg. Session Duration – BreefDigital: 00:01:39

 BREEF STUDIO 2019

Avg. Session Duration – BreefStudio: 00:02:09 (+30.3%)

 BREEF STUDIO 2019

Goal Conversion Rate – BreefDigital: 17.29%

 BREEF STUDIO 2019

Goal Conversion Rate – BreefStudio: 32.76% (+89.5%)

 BREEF STUDIO 2019

Test
Result
• Visitors are more engaged in exploring with
30% more time on the website.

• Conversion rate is almost 2x.

 BREEF STUDIO 2019

CONCLUSION

Breef Studio has increased goal conversion by

almost 2x when compared to even relatively new
and modern design website.
 BREEF STUDIO 2019

How Much Savings You can Get

Monthly Ads Avg. CPC Visitors Normal Website Breef Studio Yearly Savings
Budget (10%) Website (20%)

IDR 2,000,000 10,000 200 20 Leads 40 Leads IDR 12,000,000

IDR 3,000,000 10,000 300 30 Leads 60 Leads IDR 18,000,000

Average
Budget

IDR 5,000,000 10,000 500 50 Leads 100 Leads IDR 30,000,000

IDR 10,000,000 10,000 1,000 100 Leads 200 Leads IDR 60,000,000

* With Breef Studio’s Website able to deliver 2x

Conversion Rate

Build your effective business website once and get great savings for a life time!
Lets work together!

Let us partner with you to develop your website and grow your business together.

BREEF STUDIO CONTACT US

Jalan Prisma 2, Blok B2, No. 22 +62 818 0720 5577 (call/whatsapp)
Kebun Jeruk, Jakarta Barat, sales@breefstudio.com
Indonesia

www.breefstudio.com

Pleasure doing business with You