CRM Implementation proposal

Prepared for: Prepared by:

[Client.FirstName] [Client.LastName] [Sender.FirstName] [Sender.LastName]
[Client.Company] [Sender.Company]
[Client.AddressLine1] [Sender.PhoneNumber]
[Client.AddressLine2] [Sender.Email]
[Client.PhoneNumber] [Sender.Website]
[Client.Email]
Why You Should Choose CRM
Benefits of a New CRM Strategy
Key Aspects of CRM Implementation
Identifying existing challenges
The customer journey
Measuring success
Important dates
Feedback
Software
Training
Troubleshooting
About [Sender.Company]
Pricing and Delivery
Agreement

WHY YOU SHOULD CHOOSE CRM

You might be asking yourself, “What is CRM and why does my company need it?” Don’t worry,
you’re not alone. Customer Relationship Management is complex and has no singular
definition, but it’s more straightforward than most people think.

At its best, CRM gives companies information to better understand their existing and potential
customers, which can then feed into sales, marketing, and customer service functions. A good
CRM system creates a two-way interaction between customer and business by combining
technology, methodology, and operational processes into a framework that continuously
provides customer behavioral information.

OK, so why does your company need a CRM plan? As you know, success is built around the
customer experience. The more you know about your customers’ buying habits, the better you
can tailor your approach to those customers as well as future customers. CRM is about driving
the most customer value your company can offer.

Think of it less as a technology and more as a business strategy.

BENEFITS OF A NEW CRM STRATEGY

New company-wide standards: Your current customer relationship model could be
negatively affecting the customer experience if everything is fragmented. Producing a
standardized approach across all channels — such as retail locations, call centers, and online
services — will reduce the risk of losing customers.

New technology: Customers are unique, even if they want the same things. By creating a
human-driven approach to customer interaction, people will be more likely to connect with your
company.

New connections: There are more methods of communication today than ever before.
Communicating across social media and mobile devices are some of the way to put a personal
touch on customer interaction.

Prioritize customers over company: The customer experience must be the central theme
of a CRM strategy for it to produce new revenue.

KEY ASPECTS OF CRM IMPLEMENTATION

IDENTIFYING EXISTING CHALLENGES

Out with the old, in with the new. This will be the motto of your CRM project. In the discovery
phase, [Sender.Company] will determine existing impediments across all channels of your
company to eliminate redundancies and empower your employees to offer the same experience
to all customers.

THE CUSTOMER JOURNEY

How effective is your company at doing business with customers? [Sender.Company] will
determine how customers interact with your company so we can align the company approach
with the customer approach.

MEASURING SUCCESS

Key performance indicators, or KPIs, are crucial to determining whether a new CRM approach
is benefiting your company. This allows for compare/contrast data.
IMPORTANT DATES

Every company deals with certain milestones or business interruptions. These can wreak havoc
on the customer experience if there is no planning for their occurrence. The CRM system can
pinpoint these critical junctures and make sure all hands are on board.

FEEDBACK

Before the system is finalized, interviews with end users must be conducted to determine the
most important features and user cases to meet critical requirements.

SOFTWARE

There are numerous options when it comes to software to support the CRM plan.
[Sender.Company] will review these options with [Client.Company] to make sure the most
effective programs are used for the strategy.

TRAINING

[Sender.Company] will develop an education plan for sharing the strategy with
[Client.Company] staff and third-party vendors who interact with customers.

TROUBLESHOOTING

Before implementation of the plan, [Sender.Company] will gather feedback to determine and fix
execution problems.

ABOUT [SENDER.COMPANY]
CRM is a relatively new customer-analysis concept, but we’ve been working in this arena since
the beginning. We are committed to delivering intelligent solutions in a fast-paced business
climate by adapting to the times. [Sender.Company] has worked with small to mid-size
companies, and large corporations. CRM implementation is an ongoing process, and we are
committed to seeing your new strategy through to success.We are also happy to provide
references from previous clients upon request.
PRICING AND DELIVERY
[Sender.Company] believes in a flat-rate pricing model contingent upon creation,
implementation, and management. We strive for a six-month commitment on building and
implementing your new CRM system. Payments should be made in thirds: one-third upon
agreement, one-third after three months, and one-third upon completion.

Name Price Subtotal

Creation $5,000.00 $5,000.00

Implementation $5,000.00 $5,000.00

Management $5,000.00 $5,000.00

Subtotal $15,000.00
Tax 1 (7.5%) $1,125.00

Total $16,125.00

Please select your preferred method of payment:

AGREEMENT
By signing this CRM Implementation proposal, [Client.Company] agrees to the terms laid
out herein or any changes previously agreed upon with [Sender.Company]. Work will commence
immediately.

[Sender.Company] [Client.Company]
Signed By: Signed By:
[Sender.FirstName] [Sender.LastName] [Client.FirstName] [Client.LastName]

__________________________________ __________________________________

Date: Date: