DIGITAL COMMUNICATION

UNIQLO BRAND PROMOTION

MADE BY: Mengying Xu
1
Costume includes
people of all ages.

A very good quality

fabrics and clothes. 2
3 UNIQLO’S “S P A”
BUSINESS MODEL
 CREATIVE IDEA OF EVENT

0)8*%7,-3213:)
UNIQLO WORLD FASHION TOUR
 0)8*%7,-3213:)
This is a moving fashion party of Uniqlo, Uniqlo will have a special pavilion
for this event which will moving around the world all over the year, every
month the event will move to a new city. In each stop, the event will last for
3 days and have a different item for different cities.

12 locations of UNIQLO fashion tour

 0)8*%7,-3213:)
During the event days, there will have all kinds of activities in the pavilion.

Runway shows for new collections

Fashion party
Exhibitions about company culture
There are also Uniqlo stores and bars in the pavilion, you can shopping and have a rest.
UNIQLO MOVING PAVILION
 Pavilion: Build by abandoned containers

A second use of abandoned materials,

every container has its own support structure,
it will be easier to install and removed the pavilion,
make the event time saving and movable, shows the trend lightening.

The wall of some containers will be transform into sliding doors,

depend on different styles of the events, they can cut or connect spaces free.
 MARKETING GOALS

Attract new potential costumers, expand the market.

To build a more intimate relationship with costumer,

let people know why they can chose Uniqlo.

Find more opportunities for Uniqlo to cooperate with

other fashion brands.

To boost sales.
 CONCLUSIONS

Simple, comfortable and care is UNIQLO’s velue of fashion,

the whole event will follow this value.
The moving pavilion just like a word of Uniqlo,
it shows the value and concept of the brand,
Costumer and visitors will become a traveler in the Uniqlo world.
they can have fun here, relax here, shopping here,
the most important, they can know more about UNIQLO here.