Brand Plan

For

Submitted by:
Patricia Annemarie D. Dizon
Submitted to:
Prof. Anna Miranda
Industry Analysis and Future Trends, Macro Market Situation

Industry Type Food and Beverage Industry

Forecasted Growth
Industry’s Key Factors
Who are Leading? Why?
Brand’s Competitive Position
Why?

Emerging Industry Trend

Competitive Market

*Insert product lines of Magnolia with pictures

The Battle Arena Competitive Analysis

Magnolia Selecta Nestle

Strengths
Weaknesses
Reaction Patterns
Opportunities for
Magnolia
Over-all Competitive
Strategy

The Market - Current Customer Profile

(Demographic)
Segmentation Variable Current Customer Profile Implication to Company
Socio-Economic Class
Product Usage Profile
(Behavior)
Segmentation Variable Current Customer Profile Implication to Company
Purchase Occasion
Benefits Sought
Awareness Level
Trial Level
Loyalty Level

2019 Big Idea for Magnolia

One Year Planning
Summary of Promotions
How do we get there?
2019 Big Idea
Consumer Insight:
The Evidence
(The reason why I buy)

The Emotion
(The reason why I prefer)

Current Customer Profile Implication to Company

The reality*
The Battle Arena Competitive Analysis

Magnolia Selecta Nestle

Market Position
Objective/Business
Emphasis
 Strategies
Competitive
Advantage

The Evidence is Strong*

Brand Positioning Statement

Brand’s USP

Brand’s Communication Message

Optimize the brand at all points contact with the retail world*

Weblinks*