The founder of HYUNDAI MOTORS CORPORATION

Automobile
Construction
Steel
Financial Services
Parts (Mobis, PowerTech, Kefico)
Logistics
IT Software
1967-

Established HYUINDAI
MOTOR COMPANY
 1974-
PONY was
introduced as first
vehicle of Hyundai
 1985-
SONATA
production
1M units
were sold
LOGO
 LOGO

-“Modernity”

-It is a silhouette of two people

doing a handshake of TRUST

- actively on the right for

positivity

-Globalization

BLUE COLOR -Sophistication, creativity,

perfection, reliability, excellence
 HMC’s Mission

To create exceptional automotive value for our

customer by harmoniously blending safety,
quality and efficiency with our diverse team

HMC’s VISION

Lifetime partner in automobile and beyond

Slogan (2011)
Direction

MODERN PREMIUM

Global Campaign

LIVE BRILLIANT
WHAT IS

- Managing a company’s
interaction with
customer
WHAT IS

Current
INTERACTION
Future
SALES Service

QUALITY SUPPORT
 GOALS

Find,
attract &
win new
clients

Entice Nurture &

former retain
existing
clients clients
 Find,
attract &
win new
Sales & Marketing
clients

a. Acknowledge
Nurture &
retain b. Coordinate
existing
clients c. Resolve
d. Satisfied client

Entice
former Follow up
clients
IMPORTANCE OF

B UILD LONGER relationship

with clients

I MPROVES relationship
with clients

G AINS KNOWLEDGE about

the customer’s behavior &
market trends
 PATH

Campaign & Customer

Pipeline Interaction
Promotion Retention
Management Management
Management Program
Management

-Basic Operation -Voice of the

customers
-Coordination
w/ other
departments
FUNCTIONS of OFFICERS

V ALUE customer’s
database
O VERSEE daily
operations
I NTERACT with
customers regarding
concern
COLLABORATE with
diff. departments

E NSURE the submission of

reports and adherence
to HARI Process
CORE FUNCTIONS of

CUSTOMER
CUSTOMER LOYALTY
CARE MANAGEMENT

CUSTOMER PROGRAM
SATISFACTION MONITORING
(GDSI)
 GOALS OF
1. To ACHIEVE zero customer complaints
 GOALS OF

2. To MAINTAIN satisfaction customer

 GOALS OF

3. To INCREASE customer retention

RATIONALE

• “A
customer who
complains is doing you
a great service”
CARE System
C ustomer concern
notification (4hrs.)

A ct (coordination &
filling of documents)

R egain
E nhance
(improvement of
process)