ANORGANI

ZATI
ONSTUDYAT
FAMI
LYPLASTI
CS&THERMOWARE
THI
RUVANANTHAPURAM

 
AnOr
gani
zat
ionalst
udyr
epor
tsubmi
tt
edi
nparti
alf
ulf
il
lmentofr
equi
rementf
ort
he
awar
dofdegr
eeof

Mast
erofBusi
nessAdmi
nist
rat
ionofUni
ver
sit
yofKer
ala
Submi
tt
edby
 
ANI
LACHANDRAN
MGT1805006
Undert
hegui
danceof

 
Dr
.AMBEESHMON Mr
.OMANAKUTTANNAI
R
(
Facul
tyGui
de,
IMK) (
Gener
alManager
)
 

 
 
I
nst
it
uteofManagementi
nKer
ala
Kar
iav
att
om
Uni
ver
sit
yofKer
ala
Sept
ember2019
  
 
DECLARATI
ON
 
 
Idecl
aret
hatt
hepr
ojectr
epor
tent
it
led“
AnOr
gani
zat
ionSt
udyatFAMI
LYPLASTI
CS
ANDTHERMOWARE,
MONVI
LA,
TRI
VANDRUM”submi
tt
edbymef
ort
heawar
doft
he
degr
eeofMast
erofBusi
nessAdmi
nist
rat
ionoft
heUni
ver
sit
yofKer
alai
smyown
wor
k. Ther
epor
thasnotbeensubmi
tt
edf
ort
heawar
dofanyot
herdegr
eeoft
his
Uni
ver
sit
yoranyot
herUni
ver
sit
y.
 
 

TRI
VANDRUM ANI
LACHANDRAN
Dat
e: MGT1805006
 ACKNOWLEDGEMENT

I
tismypl
easur
eto expr
essmysi
ncer
egr
ati
tudet
o al
lthosewho hav
egi
ven
gui
danceandsuppor
tincompl
eti
onoft
hisr
epor
t.
Fi
rstofal
lIt
hankgodal
might
yforgi
vi
ngmeal
lthegr
aceandassi
stancet
hroughout
my wor
k.Iwi
sh t
o expr
ess my si
ncer
ethanks t
o Dr
.K.
S.Chandr
asekarNai
r,
Head,
I
nst
it
uteofManagementandDr
.AmbeeshMon(
gui
de)
,Pr
ofessorI
nst
it
uteof
management,Ker
ala,Kar
iav
att
om andMr.
SimsonA.
Fer
nandezManagi
ngDi
rect
or,
Fami
l
yPl
ast
icsandTher
mowar
e,Tr
ivandr
um f
orgr
ant
ingper
missi
ont
ocar
ryout
mywor
katcompany
.

Iam t
hankf
ult
oMr
.Omanakut
tanNai
r,Gener
alManageratFami
l
yPl
ast
icsand
Ther
mowar
ePv
t.l
td.whogui
dedmet
hroughoutt
hisor
gani
sat
ionst
udy
.Wi
thouthi
s
gui
dancet
heout
comeoft
hisst
udywoul
dnothav
ebeensosuccessf
ul.

TRI
VANDRUM ANI
LACHANDRAN
 CONTENTS

CHAPTERS TI
TLES PAGENO.

CHAPTER1 I
NTRODUCTI
ON 1

CHAPTER2 I
NDUSTRYPROFI
LE 6

CHAPTER3 COMPANYPROFI
LE 10

CHAPTER4 ORGANI
SATI
ONALSTRUCTUREAND 17
DEPARTMENTANALYSI
S
CHAPTER5 PESTLE,
SWOTANALYSI
SANDPORTER’
SFI
VE 39
FORCES
CHAPTER6 FI
NDI
NGS,
SUGGESTI
ONSANDCONCLUSI
ON 49
 LI
STOFTABLESANDCHARTS

SL.NO. TI
TLE PAGENO.

1 ORGANI
SATI
ONALCHART 18

2 HUMANRESOURCEDEPARTMENTCHART 19

3 FI
NANCEDEPARTMENTCHART 25

4 PRODUCTI
ONDEPARTMENTCHART 30

5 MARKETI
NGDEPARTMENTCHART 35

6 EXPORTDEPARTMENTCHART 38
CHAPTER-
1
I
NTRODUCTI
ON

1
 I
NTRODUCTI
ON

Or
gani
sat
ionst
udy
,somet
imesknownasor
gani
sat
ionalsci
ence,encompass t
hesy
stemat
ic
st
udy and car
efulappl
i
cat
ion knowl
edge about how peopl
e act wi
thi
n or
gani
sat
ion.
Or
gani
sat
ionst
udi
essomet
imesconsi
der
edasi
sterf
iel
dfor
,orov
erar
chi
ngdesi
gnat
ionst
hat
i
ncl
ude,t
hef
oll
owi
ngdi
sci
pli
ne;i
ndust
ri
alandor
gani
sat
ionalpsy
chol
ogy,or
gani
sat
ional
behav
iour,
humanbehav
iour,
humanr
esour
cesandmanagement
.

Thepur
poseofor
gani
sat
ionst
udyi
stoi
dent
if
ythenat
ureandwor
kingofor
gani
sat
ionsi
nthe
“
realwor
ld”
.Ithel
pust
ounder
standt
heov
eral
lfunct
ioni
ngoft
heor
gani
zat
ion,par
ti
cul
arl
ythe
v
ari
ousdepar
tment
s,i
tsf
unct
ioni
ngandenabl
esust
oknowhowt
hemanagementt
heor
iesar
e
bei
ngpr
act
icedwi
thi
ntheor
gani
sat
ion.I
tal
sohel
psust
ounder
standt
hegapbet
weent
heor
y
andpr
act
ice.I
tpr
ovi
desst
udent
stheoppor
tuni
tyt
osur
veyt
hei
nter
nalenv
ironmentandl
ear
n
aboutt
hei
ssueandpr
obl
em per
tai
ningt
otheor
gani
sat
ionandr
elat
ethem t
otheconceptand
t
heor
ies l
ear
ntf
rom t
he cl
assr
oom.The nat
ion’
s pr
osper
it
ydepends upon i
ndust
ri
aland
commer
cial
success,
sonowaday
sgr
eat
eremphasi
sisgi
venoncommer
cial
success.

Theor
gani
sat
ionwhi
chIsel
ect
edf
ormyst
udyi
sFami
l
yPl
ast
ics&Ther
mowar
e,atManv
il
a
I
ndust
ri
alest
ate,Thi
ruv
anant
hapur
am.Thepur
poseoft
hest
udywast
ounder
standt
heov
eral
l
f
unct
ioni
ngoft
heor
gani
sat
ion,par
ti
cul
arl
ythev
ari
ousdepar
tment
sandi
tsf
unct
ions,al
sot
he
co-
ordi
nat
ionbet
weent
hedepar
tment
stowar
dssuccess.Thest
udyal
soi
ncl
udedanat
temptt
o
knowaboutt
hegi
veandt
aker
elat
ionoft
hecompanywi
thi
tsst
akehol
der
s.Fami
l
yPl
ast
icsi
sa
companyest
abl
i
shedi
n1998atI
ndust
ri
alest
ate,
Manv
il
aTr
ivandr
um.Hav
ingmadesi
gni
fi
cant
adv
ancesi
nthel
astsev
eraly
ear
s.Fami
l
yPl
ast
icsi
snow af
ull
yint
egr
atedcompanywi
tht
he
abi
l
ityandi
nfr
ast
ruct
uret
otakeapr
oductf
rom di
scov
eryt
hroughr
esear
chanddev
elopment
,
moul
dingi
ttoper
fect
ionandi
ntov
ari
ousmar
ket
susi
ngt
hei
rvi
vi
ddi
str
ibut
ionnet
wor
k.They
hav
esucceededi
nmaki
ngt
hei
rpr
esencef
elti
ndayt
odayact
ivi
ti
esoft
housandsofI
ndi
anand
f
orei
gnf
ami
l
iesbyaddi
ngmor
ethan400di
ff
erenti
temst
othei
rpr
oductl
i
stf
rom wi
der
angeof
cat
egor
iessuchasdomest
icwar
e,ki
tchenwar
e,gar
denpr
oduct
s.chi
l
dren'
sut
il
it
ies,f
urni
tur
e
et
c.Ther
egul
araddi
ti
onofnewpr
oduct
sisj
ustoneofmanyr
easonst
hatmaket
hecompany
al
lthemor
eat
tract
ive,Ther
aw mat
eri
ali
svi
rgi
npl
ast
ic.Thi
ngsofexqui
sit
edesi
gnsbl
ended
wi
thchar
mingcol
our
sandut
il
it
ymadeofpur
eandv
irgi
nmat
eri
alsi
samat
teroff
asci
nat
ionf
or
ev
ery
body
.

2
Ther
esoundi
ngsuccessoft
hei
rpr
oduct
sInei
ght
eencount
ri
esspr
eadacr
ossf
ive

cont
inent
smakesFami
l
yPl
ast
icst
hemostsoughtaf
ternamesi
nIndi
anpl
ast
ici
ndust
ry

Pl
ast
icmat
eri
ali
sgai
ningnot
abl
eimpor
tancei
ndi
ff
erentspher
esofact
ivi
tyandt
hepercapi
ta
consumpt
ioni
sincr
easi
ngataf
astpace.Cont
inuousadv
ancement
sanddev
elopment
sin
Pl
ast
ict
echnol
ogy
,pr
ocessi
ngmachi
ner
ies,exper
ti
se,andcostef
fect
ivemanuf
act
uri
ngi
sfast
r
epl
aci
ngt
het
ypi
calmat
eri
als.Ont
hebasi
sofv
alueaddedshar
e,t
heI
ndi
anPl
ast
ici
ndust
ryi
s
about0.
5%ofI
ndi
a'
sGDP.Theexpor
tofpl
ast
icpr
oduct
sal
soy
iel
dsabout1%oft
hecount
ry'
s
expor
ts.Thesect
orhasal
argepr
esenceofsmal
lscal
ecompani
esi
nthei
ndust
ry,whi
ch
accountf
ormor
ethan50%t
urnov
eroft
hei
ndust
ryandpr
ovi
desempl
oymentt
oanest
imat
ed
0.
4mi
l
li
onpeopl
eint
hecount
ry.Appr
oxi
mat
elyRs.
100bi
l
li
onar
einv
est
edi
nthef
orm off
ixed
asset
sint
hepl
ast
icpr
ocessi
ngi
ndust
ry.

OBJECTI
VE

Theobj
ect
ivesoft
hest
udyar
etol
ear
n& under
standt
hewor
kingofv
ari
ousf
unct
ional
depar
tment
sli
kePr
oduct
ionMar
ket
ing,
FinanceandHumanResour
ce.

Out
li
neandst
udyt
hegr
owt
handwor
kingoft
hecompanyf
rom i
tsi
ncept
ion

SWOT ANALYSI
Stoi
dent
if
ythe maj
orst
rengt
hs & weaknesses oft
he companyf
or
i
mpr
ovement
.

Tost
udyaboutt
hei
ndust
rywhi
cht
heor
gani
zat
ionbel
ongs.

Tost
udypol
i
ciesandpr
ocedur
esofor
gani
zat
ion,
itsv
isi
onandmi
ssi
on.

Tol
ear
naboutqual
i
tyst
andar
dsandf
utur
epl
ansoft
heor
gani
zat
ion.

METHODOLOGY
Ther
esear
chdesi
gni
sdescr
ipt
ivei
nnat
ure.

DATACOLLECTI
ON
Dat
aar
ecol
l
ect
edbyusi
ngbot
hpr
imar
yandsecondar
ydat
a.

3
Pr
imar
ydat
a
Pr
imar
y dat
a hav
e been col
l
ect
ed t
hrough obser
vat
ion,per
sonali
nter
view and di
scussi
on wi
th
manager
sandempl
oyeesoft
hev
ari
ousdepar
tmentoft
heor
gani
zat
ion.

Secondar
ydat
a
Secondar
ydat
ahav
ebeencol
l
ect
edf
rom company
'si
nter
nalr
ecor
ds,Publ
i
cat
ions,Annual
r
epor
t,Jour
nal
,
stat
utor
yrepor
tet
c.

SCOPEOFTHESTUDY

Thescopeoft
hest
udyi
sconf
inedt
othef
ivedepar
tment
sofFami
l
yPl
ast
ics&Ther
mowar
e.
Thedet
ail
scol
l
ect
edaboutdi
ff
erentdepar
tment
shasgi
venacl
earpi
ctur
eaboutt
heobst
acl
es,
t
heyhav
ebeenf
aci
ngf
ort
hesmoot
hrunni
ngoft
heor
gani
zat
ion.
Itdeal
swi
tht
hest
udyoft
he
or
gani
zat
ionalst
ruct
ure,pr
oduct
ion pr
ocedur
e,human r
esour
ce management
,fi
nanci
ng,
mar
ket
ingandexpor
tmanagement
.

LI
MITATI
ON

Thel
i
mit
ati
onsoft
hest
udyar
eUnav
ail
abi
l
ityoff
inanci
alr
esul
ts.
Thei
nfor
mat
ioncol
l
ect
edt
hroughi
nter
viewmi
ghtbecol
oredbybi
as.
Theunwi
l
li
ngnesst
odi
scl
oseal
lthei
nfor
mat
ionf
rom cer
tai
ndepar
tment
.
Thest
udywasconduct
edonl
ydur
ingt
hedayshi
ftandhencet
hewor
kingcondi
ti
onsof
t
hoseempl
oyeeswor
kingdur
ingt
heev
eni
ngandni
ghtcoul
dnotbeexami
ned.
Ti
mel
i
mit
ati
onsoft
hest
affmember
s.
Ther
ewasabusycondi
ti
onpr
evai
lint
heor
gani
zat
ionsot
hatadeepst
udyi
neachar
easi
s
notpossi
ble.

CHAPTERI
SATI
ON

Chapter1-I
ntroduct
ion,
Obj
ect
ivesoft
hest
udy
,Met
hodol
ogy
,Scopeoft
heSt
udy
,Li
mit
ati
ons,
Chapter
isati
on.

Chapt
er2-I
ndust
ryPr
ofi
l
e

Chapt
er3-CompanyPr
ofi
l
e,Hi
stor
y,st
rat
egy
,pr
oductpr
ofi
l
e

Chapt
er4-Or
gani
zat
ional
Str
uct
ure&Depar
tment
alst
ruct
ure

Chapt
er5-PESTLE,
SWOTAnal
ysi
s&Mi
chael
Por
ter
'sFi
veFor
ceanal
ysi
s

Chapt
er6-Fi
ndi
ngs,
Concl
usi
onandSuggest
ions.

4
5
 CHAPTER2
I
NDUSTRYPROFI
LE

6
I
NDUSTRI
ALPROFI
LE

Ev
ersi
nce1957,t
hePl
ast
icsI
ndust
ryi
nIndi
ahasmadesi
gni
fi
cantachi
evement
sasi
tmadea
modestbutpr
omi
si
ngbegi
nni
ngbycommenci
ngpr
oduct
ionofPol
yst
yrene.Thechr
onol
ogyof
manuf
act
ureofI
ndi
anpol
ymer
sissummar
isedasunder
:-1957-
Pol
yst
yrene,
1959-
LDPE,
1961-
PVC ,1968-HDPE ,
1978-
Pol
ypr
opy
lene.Such pot
ent
ialI
ndi
an mar
kethas mot
ivat
ed t
he
ent
repr
eneur
sint
hecount
ryt
oacqui
ret
echni
calexper
ti
se,achi
evehi
ghqual
i
tyst
andar
dsand
bui
l
d capaci
ti
es i
nvar
ious f
acet
s of t
he boomi
ng pl
ast
ici
ndust
ry.The Phenomenal
dev
elopment
sint
he pl
ast
ic machi
ner
y sect
ori
s coupl
ed wi
tht
he dev
elopment
sint
he
pet
rochemi
calsect
or,bot
hofwhi
chsuppor
tthepl
ast
icpr
ocessi
ngsect
or.Thi
shasf
aci
l
itat
ed
t
hepl
ast
icpr
ocessor
stobui
l
dcapaci
ti
esf
ort
heser
viceofbot
hthedomest
icmar
ketandt
he
mar
ket
sov
erseas.TodayI
ndi
anPl
ast
icpr
ocessi
ngsect
orcompr
isesofov
er30,
000uni
ts
i
nvol
vedi
npr
oduci
ngav
ari
etyofi
temst
hroughi
nject
ionmoul
ding,bl
ow moul
ding,ext
rusi
on
andcal
endar
ing.Thecapaci
ti
esbui
l
tinmostsegment
soft
hisi
ndust
rycoupl
edwi
thi
nher
ent
capabi
l
iti
eshasmadeuscapabl
eofser
vici
ngt
heov
erseasmar
ket
s.TheI
ndi
anpl
ast
ici
ndust
ry
hast
akengr
eatst
ri
desandi
nthepastf
ewdecades,t
hei
ndust
ryhasgr
ownt
othest
atusofa
l
eadi
ngsect
ori
nthecount
rywi
thasi
zabl
ebase.Pl
ast
icmat
eri
ali
sgai
ningnot
abl
eimpor
tance
i
ndi
ff
erentspher
esofact
ivi
tyandt
hepercapi
taconsumpt
ioni
sincr
easi
ngataf
astpace.
Cont
inuousadv
ancement
sanddev
elopment
sinPl
ast
ict
echnol
ogy
,pr
ocessi
ngmachi
ner
ies,
exper
ti
se,andcostef
fect
ivemanuf
act
uri
ngi
sfastr
epl
aci
ngt
het
ypi
calmat
eri
als.Ont
hebasi
s
ofv
alueaddedshar
e,t
heI
ndi
anPl
ast
ici
ndust
ryi
sabout0.
5% ofI
ndi
a'
sGDP.Theexpor
tof
pl
ast
icpr
oduct
sal
soy
iel
dsabout1%oft
hecount
ry'
sexpor
ts.Thesect
orhasal
argepr
esence
ofsmal
lscal
ecompani
esi
nthei
ndust
ry,whi
chaccountf
ormor
ethan50% t
urnov
eroft
he
i
ndust
ry and pr
ovi
des empl
oymentt
o an est
imat
ed 0.
4 mi
l
li
on peopl
eint
he count
ry.
Appr
oxi
mat
elyRs.
100bi
l
li
onar
einv
est
edi
nthef
orm off
ixedasset
sint
hepl
ast
icpr
ocessi
ng
i
ndust
ry.

Mar
ketcapi
tal
i
zat
ion
Ty
pical
l
y,i
nanemer
gingmar
ket
,demandgr
owt
hforpl
ast
icsi
s2t
o2.
5ti
mest
heGDPgr
owt
h.
Sadl
ythi
sisnott
hecasei
nIndi
awher
ethegr
owt
hatt
imeshasbeenl
owert
hant
heGDP
gr
owt
h.Thepercapi
taconsumpt
ionofpl
ast
icsi
nIndi
aat5kgi
smuchl
owert
hant
hatofChi
na
whi
chav
erages25kg.ButI
ndi
acoul
dseev
erysooni
mpr
ovementi
nthepr
oduct
ionofPl
ast
ic.
I
ndi
atodayr
epr
esent
srangeofhi
ghl
ypr
omi
singoppor
tuni
ti
esf
orgr
owt
hofpl
ast
icspr
oducer
s
wor
ldwi
de.Thef
ragment
edpl
ast
icsi
ndust
ryi
nIndi
aisbegi
nni
ngt
oconsol
i
dat
e,gov
ernment
al
r
egul
ati
onsandt
radebar
ri
ersar
ecomi
ngdownduet
oIndi
a'
srecentadmi
ssi
ont
otheWTO,
and
7
somel
argeNor
thAmer
icanpl
ast
icsmanuf
act
urer
shav
eal
readybegundoi
ngbusi
nessher
e.
DOMESTI
CANDEXPORTSHARE

I
ndi
a’
spl
ast
icexpor
tgr
ewby17.
1%t
o$8.
85bi
l
li
ondur
ingt
hey
ear2017-
18,
agai
nstt
hepr
evi
ous
f
inanci
aly
earboost
edbyhi
ghershi
pmentofr
aw mat
eri
alsandv
alue-
addedpr
oduct
s.Pl
ast
ic
expor
tsst
ood at$7.
56 bi
l
li
on i
n 2016-
17,accor
ding t
o dat
abyPl
ast
icsExpor
tPr
omot
ion
COUNCI
Lsponsor
edbycommer
cemi
nist
ry.
Pl
ast
icsf
ormed2.
92%ofI
ndi
a’
sov
eral
lmer
chandi
seexpor
tsi
n2017–18,
hi
ghert
hant
he2.
74%
shar
ehel
din2016-
17.I
ndi
a’
spl
ast
icpr
oductexpor
tst
otheUSwer
eval
uedat$1.
11bi
l
li
ondur
ing
t
hey
ear
.TheChi
na,USandUAEwer
etopt
hreedest
inat
ionsf
orourpl
ast
icpr
oductsdur
ing
2017-
18.Theset
hreecount
ri
esaccount
edf
or25.
7%ofI
ndi
a’
spl
ast
icexpor
ts,byv
alue.I
ndi
ais
cur
rent
lyr
ankedamongt
opf
iveconsumerofpol
ymer
sint
hewor
ldandhasov
er30,
000pl
ast
ic
pr
ocessi
nguni
tsempl
oyi
ngov
erf
ourmi
l
li
onsacr
osst
hecount
ry.Pl
ast
icar
eamongt
hef
ast
est
gr
owi
ngi
ndust
ri
esi
nthecount
ryexper
ienci
ngadoubl
edi
gitgr
owt
hrat
eonav
erage.

TOPLEADI
NGCOMPANI
ES

Supr
emeI
ndust
ri
es

Ast
ral
Pol
ytechni
kLi
mit
ed

VI
Pindust
ri
esLi
mit
ed

Ni
l
kamal

Wi
mPl
astLi
mit
ed

Pl
ast
icbendsI
ndi
aLi
mit
ed

PeacockI
ndust
ri
es

MOLD–TEKPacki
ngLi
mit
ed

8
PLASTI
CASSOCI
ATI
ONSI
NINDI
A

Pl
ast
icassoci
ati
oncompr
isesofv
ari
ousassoci
ati
onsf
ormedbymember
swhoar
eassoci
ated
wi
thpl
ast
ici
ndust
ryi
nonewayoranot
her
.Toget
hert
heyar
ewor
kingf
ort
hegr
owt
hofpl
ast
ic
i
ndust
ry.They coul
d be any
one r
angi
ng f
rom pl
ast
icr
etai
l
ers,t
rader
s,manuf
act
urer
s,
whol
esal
ers,ex
por
ter
s,di
e/mol
dmaker
s,engi
neer
sandsoon.Enumer
atedbel
owar
esomeof
t
hel
eadi
ngpl
ast
icassoci
ati
onswhohav
eemer
gedwi
thi
nIndi
a.

ALLI
NDI
ANASSOCI
ATI
ONOFPLASTI
C

Al
lIndi
anassoci
ati
onofpl
ast
ici
ndust
ri
esgotest
abl
i
shedi
nyear1982.
Thi
sispar
amount
associ
ati
onofSSIandmedi
um scal
epr
ocessi
ngf
ir
ms.Thi
sassoci
ati
onconsi
stsof515l
i
fe
member
sact
ivel
yinv
olv
edi
npr
ovi
dingandseeki
ngsol
uti
onsf
oral
lthei
ssuesandconcer
ns
per
tai
ningt
opl
ast
ici
ndust
ry.Theyst
ri
vet
oseekt
hesol
uti
onr
egar
dinghi
ghgov
ernmentdut
ies,
pol
l
uti
onpr
otect
ion,pl
ast
icr
ecy
cli
ngandsoon.Thi
sassoci
ati
onbel
i
evesi
ntaki
ngr
igor
ous
act
ions f
ort
he gr
owt
h ofpl
ast
ici
ndust
rybecause pl
ast
ici
ndust
ryi
s one oft
he maj
or
empl
oymentgener
ati
ngi
ndust
ryi
nIndi
a.Themai
nmi
ssi
onoft
hisassoci
ati
oni
sremov
alof
cust
omsdut
yandaddi
ti
onal
dut
yoni
mpor
tpol
ymer
.

ALLI
NDI
APLASTI
CMANUFACTURERSASSOCI
ATI
ON

Al
lIndi
aPl
ast
icsManuf
act
urer
sAssoci
ati
onwasf
ormedi
n1945.Thi
sassoci
ati
oncompr
ised
of2500member
s.I
tsmember
sincl
udespl
ast
icwhol
esal
ers r
awmat
eri
almanuf
act
urer
s,di
e
andmoul
dmaker
s,t
rader
soff
ini
shedpr
oduct
s,engi
neer
set
c.I
thasi
tsr
epr
esent
ati
vesat
v
ari
ousl
evel
singov
ernmentandcor
por
atesect
or.Theybel
i
evei
nput
ti
ngef
for
tinact
ivi
ti
es
suchaspubl
i
shi
ngpl
ast
icsnews,
hol
dingsemi
nar
sandexhi
bit
iononpr
osandconsofI
ndi
an
pl
ast
icsi
ndust
ry.

PLASTI
CINDUSTRY-KERALA

Thepl
ast
ici
ndust
ryhast
hepot
ent
ialt
otakest
rongerr
oot
sinSout
hIndi
a.Manypl
ast
ic
compani
esar
ebei
ngsetupi
ntheI
ndust
ri
alest
atesl
i
keRoy
alpl
ast
ics,Fami
l
ypl
ast
ics,Sant
hi
pl
ast
icset
c.Mostoft
hecompani
esar
esi
tuat
edatTr
ivandr
um ,
Ernakul
am ,Thr
issurand
Thal
asser
y.Mostoft
hecompani
esusi
ngpur
evi
rgi
npl
ast
icsasr
awmat
eri
alsot
hatt
hequal
i
ty
oft
hei
rpr
oduct
sar
egood.
Becauseoft
hisadv
ant
ageKer
alapl
ast
ici
ndust
ri
eshav
egood
expor
tmar
ket
.
9
 CHAPTER3
COMPANYPROFI
LE

10
HI
STORY

Pl
ast
ici
ssuchawonder
fulmat
eri
alwhi
chhasbecomeani
ntegr
alpar
tofev
ery
dayl
i
fe.Pl
ast
ics
pr
oduct
sar
ether
epr
esent
ati
onofsol
uti
onsf
orcust
omerpr
obl
ems.I
nfactpl
ast
ichasr
epl
aced
manymat
eri
alsl
i
kewood,gl
asset
cwi
th115pr
oper
ti
esl
i
kepl
ast
ici
ty,mal
l
eabi
l
ityhar
dness,
st
rengt
h,cor
rosi
on-
resi
stanceet
c.Fami
l
yPl
ast
ics&Ther
mowar
ehasbeen pr
ovi
ding such
sol
uti
onswi
thmor
ethan400pr
oduct
sfor14y
ear
s.I
nani
ndust
ryi
scr
owdedwi
thl
otofpl
ayer
s
whatmakesFami
l
yPl
ast
icsdi
ff
erentwi
thot
her
sist
het
imel
ydel
i
ver
yofv
ari
etyofqual
i
ty
pr
oduct
satcompet
it
iver
ate.
Theyhav
esucceededi
nmaki
ngt
hei
rpr
esencef
elti
ndayt
oday
act
ivi
ti
esoft
housandsofI
ndi
anandf
orei
gnf
ami
l
iesbyaddi
ngmor
ethan400di
ff
erenti
temst
o
t
hei
rpr
oductl
i
stf
rom awi
der
angeofcat
egor
iessuchasdomest
icwar
e,ki
tchenwar
e,gar
den
pr
oduct
s,chi
l
dren'
sut
il
it
ies,f
urni
tur
eet
c.Theyhav
emar
ket
snotonl
yinI
ndi
abutal
soi
nNor
th
Amer
ica,
Middl
eEast
,Mal
div
es,
Sri
Lanka,
Singapor
eet
c.

Fami
l
yPl
ast
icspr
oduct
sar
easuccessi
nei
ght
eencount
ri
esspr
eadacr
ossf
ivecont
inent
s.The
bestamongt
hemanyr
easonsf
ort
hei
rsuccessi
sQual
i
ty.Ri
ghtf
rom sel
ect
ingt
hepur
estof
v
irgi
npl
ast
icst
omoul
dingusi
ngt
hemostadv
ancedmachi
ner
ies,t
heyemphasi
zeongl
obal
st
andar
ds.Theyhav
esuper
iorqual
i
tyI
nject
ionMoul
dsmadei
nthei
rownf
act
ori
esusi
ngt
he
f
inestcl
assst
eelandmostsophi
sti
cat
edmachi
ner
ies.Ther
egul
araddi
ti
onofnewpr
oduct
sis
j
ustanot
herr
easont
hatmaket
hecompanyal
lthemor
eat
tr
act
ive.Tomeett
hechal
l
engesof
t
henewageandt
ocapi
tal
i
zeonoppor
tuni
ti
esemer
gingi
naconst
ant
lyev
olv
ingandext
remel
y
compet
it
ivemar
ketenv
ironment
,Theywor
kwi
thacl
earv
isi
on,ani
nter
nat
ionalout
look,a
f
orwar
dlooki
ngst
rat
egyandacust
omer
-or
ient
edphi
l
osophy
.

VI
SION
"
AFami
l
yPl
ast
icspr
oducti
nev
eryhomeacr
osst
hewor
ld"

MI
SSI
ON
“
Topr
oduceanddi
str
ibut
ehi
ghqual
i
tyi
nnov
ati
vepr
oduct
s”

OBJECTI
VE
Obj
ect
ivesar
ebasedont
heabov
emi
ssi
ont
heobj
ect
ivesofFami
l
yPl
ast
ics&Ther
mowar
ear
e;

1.Topr
oducehi
ghqual
i
typr
oduct
s.

11
2.Toi
nnov
atenewpr
oduct
sandt
oexpandt
hepr
oductpr
ofi
l
e

3.Tof
indnewmar
ket
sandt
odi
str
ibut
ethepr
oduct
sinnewmar
ket
s

.
4.Tobecomeanul
ti
mat
esol
uti
ont
othegl
obal
plast
icdemand.

5.Toi
ncr
easet
heshar
eofr
ecy
cledmat
eri
al.

6.Tomeett
hesoci
alr
esponsi
bil
i
tyandsuppor
tsoci
alv
aluest
othehi
ghestdegr
ee.

7.Pr
ofi
tmaxi
mizat
ion

8.Empl
oyeewel
far
e

9.Lear
ninganddev
elopment
.

FAMI
LYPLASTI
CS-
THEVI
RGI
NMOULDERS

Thecompanywasst
art
edon1998undert
hel
eader
shi
pofchai
rmanoft
hecompanyMr
.Dani
el
A.Fer
nandezatKul
athoorI
ndust
ri
alEst
ate,
Monv
il
a,Thi
ruv
anant
hapur
am .
Theyar
econcer
ned
aboutqual
i
tyandt
hust
heyar
esel
ect
ingt
hepur
estv
irgi
nmat
eri
alt
opr
oducet
hei
rpr
oduct
s.
Theymakesur
ethatev
ery
thi
ngi
sofgoodqual
i
tywhet
heri
tbet
heaut
omat
edmachi
nest
hey
useori
tbet
hemat
eri
alst
hatt
heyuset
omaket
hei
rmoul
ds.Qual
i
tyi
sthemaj
orat
tr
ibut
e
whi
chhel
pedt
hei
rpr
oduct
stobecomeasuccess.Fami
l
yPl
ast
icsi
sa companywhi
chnev
er
f
orgett
hei
rresponsi
bil
i
tyt
owar
dst
hesoci
ety
.Theydonat
eschooluni
for
msandbooksf
orpoor
st
udent
sint
henear
byschool
satKul
athoor
.Theyal
sodonat
etor
esi
denceassoci
ati
ons,
communi
tymar
ri
ageset
c..Thei
rexcel
l
encehasbeenawar
dedmanyt
imes.Mr.Dani
elA.
Fer
nandezconf
err
edt
heUDYOGPATRAAwar
dbyt
heI
nst
it
uteofI
ndust
ri
alDev
elopment,
New
Del
hi.Heal
sowonsev
eral
expor
tawar
dsf
rom t
heGov
ernmentofI
ndi
a.

PRODUCTPROFI
LE
1.HOUSEHOLDARTI
CLES
Bucket
s
Bat
hroom set

12
Basi
ns

Basket
s

Cl
othhanger
s

Cl
othcl
i
ps

Fr
uitbowl
s

Ki
tchenut
il
it
ies

Mugs

Soapboxes

Soaphol
der
s

St
oragedr
ums

Tub

Tumbl
er

2.FURNI
TURE

Tabl
e

Chai
r

St
ool

3.GARDENARTI
CLES

Gar
denpot
s
13
Fl
oral
tray
s

Gar
denf
ence

I
nter
iorpl
ant
ers

4.OTHERS

Cr
ates

School
essent
ial
s

Tr
ays&Tr
oll
eys

Wast
ebi
ns

TURNOVER
80CRORE

COMPETI
TORCOMPANI
ESI
NKERALA

Par
amountPl
ast
icI
ndust
ri
es

Si
ntexI
ndust
ri
esLt
d

Hy
countPl
ast
icandChemi
cal
s

KanakaPol
ypackPv
t.Lt
d.

Roy
alPl
ast
icI
ndust
ri
es

Pr
incewar
e

14
 CREDI
TRATI
NG

Rat
edasSE1AbyNSI
C-CRI
SILon23-
Mar
-12
SE1Ar
ati
ngi
sgi
venf
ort
hosef
ir
mswhi
chhav
ehi
ghestper
for
mancenobi
l
ityandhi
ghf
inanci
al
st
rengt
h.

AWARDSANDACHEI
VEMENTS

Udy
ogPat
raAwar
dbyI
nst
it
utef
ort
radeandI
ndust
ri
alDev
elopment–1987

BestEnt
repr
eneurAwar
dbyDepar
tmentofI
ndust
ri
esandCommer
ce,
Gov
ernmentof
Keral
a–2002

Ar
abPl
astAwar
dbyDubai
gov
ernment,
UAE–2005

Pl
astPackAf
ri
cabyI
nter
nat
ional
Exi
hibi
ti
onf
orPl
ast
icandRubberI
ndust
ry–2008

BestEnt
repr
eneurAwar
dbyTheChamberOfCommer
ce,
Tri
vandr
um-2008

SecondBestExpor
terAwar
dbyPl
ast
icExpor
tPr
omot
ionCounci
l–2010

Li
fet
imeAchi
evementAwar
d–Sr
iDani
elFer
nandez–2011

BestExpor
terAwar
dbyPl
ast
icsExpor
tPr
omot
ionCounci
l–2011

CERTI
FICATI
ON

I
SO9001:
2008cer
ti
fi
cat
ion–2012

15
 CHAPTER4
ORGANI
SATI
ONALSTRUCTUREAND
DEPARTMENTALANALYSI
S

16
17
DEPARTMENTANALYSI
S

Fami
l
yPl
ast
icshasv
ari
ousf
unct
ional
depar
tment
s.A det
ail
edanal
ysi
swi
l
lpr
ovi
deanov
erv
iew
ofhowt
heor
gani
zat
ionf
unct
ionsandf
aci
l
itat
est
oknowt
hei
mpactoft
heef
fi
ciencyofeach
depar
tmentt
oachi
evi
ngt
heov
eral
lobj
ect
iveoft
heor
gani
zat
ion.Pr
operf
unct
ioni
ngofeach
depar
tmenti
sver
yimpor
tantf
orachi
evi
ngt
heor
gani
zat
ionalobj
ect
ives.Eachdepar
tment
f
unct
ionsunderdepar
tment
alheads.

HUMANRESOURCEDEPARTMENT

FI
NANCEDEPARTMENT

MARKETI
NGDEPARTMENT

PRODUCTI
ONDEPARTMENT

EXPORT&I
MPORTDEPATMENT

1.
HUMANRESOURCEDEPARTMENT

HUMANRESOURCEDEPARTMENTHI
ERARCHY

HRMANAGER

EXECUTI
VES

ASSI
STANT
SUPERVI
SOR

HOUSEKEEPI
NG
SUPERVI
SOR

18
I
NTRODUCTI
ON:
-

Human r
esour
cei
sver
yimpor
tantf
ort
hesuccessofanyor
gani
zat
ion.Human r
esour
ce
managementi
stheweal
thofanor
gani
zat
ion,whi
chcanhel
pinachi
evi
ngi
tsgoal
s.Human
r
esour
cemanagementi
sconcer
nedwi
tht
hehumanbei
ngi
nanor
gani
zat
ion.I
tref
lect
sanew
out
look,
whi
chv
iewsor
gani
zat
ionmanpowerasi
tsr
esour
ceandasset
s.

MEANI
NGOFHUMANRESOURCEMANAGEMENT:
-

Humanr
esour
cemanagementi
sthatpr
ocessofmanagementwhi
chdev
elopsandmanages
humanel
ement
sofent
erpr
ise.I
tisnotonl
ythemanagementofski
l
lsbutal
sot
heat
ti
tudesand
aspi
rat
ionofpeopl
e.Wheni
ndi
vi
dual
scomet
owor
kpl
ace,t
heycomewi
thnotonl
ytechni
cal
ski
l
ls,
knowl
edge,
exper
ience,
butal
sowi
thper
sonal
feel
i
ngs,
desi
res,
mot
ives,
att
it
udes,
val
ues.
SoHumanr
esour
cemanagementmeansmanagementofv
ari
ousaspect
sofHumanr
esour
ce.
HRM i
samanagementf
unct
iont
hathel
psamanagert
orecr
uit,sel
ect,t
rai
nanddev
elop
member
sforanor
gani
zat
ion.

FUNCTI
ONSOFHRDEPARTMENT

Recr
uit
mentofcandi
dat
es.

Sel
ect
ionofbestsui
tedandr
ightper
sons

.
Trai
ninganddev
elopmentofempl
oyees.

Fr
ami
ngofr
ules.

Cr
eat
ingagoodwor
kingenv
ironment
.

Mot
ivat
ingt
heempl
oyeest
owor
kupt
othei
rpot
ent
ial
s.

Maxi
mizi
ngt
heper
for
manceofempl
oyees.

Mai
ntenanceofr
ecor
ds.

Mai
ntenanceofi
ndust
ri
alr
elat
ions.

19
 Empl
oyeeser
viceandbenef
it
s

MAI
NTENANCEOFSERVI
CEREGI
STERORPERSONALFI
LES

Fami
l
yPl
ast
icsmai
ntai
naser
vicer
egi
sterofeachempl
oyeemai
ntai
ningal
ltheser
vices
r
ecor
dsandt
hebel
owment
ionedf
act
saccor
dingt
oHRDwi
ngofor
gani
zat
ion.

Par
ti
cul
arsoft
heempl
oyees

Dat
eofj
oini
ng

Hi
stor
yofser
vices

Payscal
e/i
ncr
ement/
adv
ances.

Par
ti
cul
arsofl
eav
eav
ail
edi
ncl
udi
ngl
eav
eencashment
/mat
erni
tyl
eav
e

Par
ti
cul
arsofr
ecor
dofr
ewar
ds,
prai
se,
puni
shmentofcensur
eincl
udi
ngsuspensi
ons

Pl
aceofposi
ti
on

Name/ageoff
ami
l
ymember
sforpr
ovi
demedi
cal
benef
it
s

.
Per
manentr
esi
denceaddr
essandpr
esentpost
aladdr
ess.

Det
ail
soft
rai
ningpr
ogr
am under
gone.

HRPRACTI
CESOFFAMI
LYPLASTI
CS

Pr
ovi
dentf
undandpensi
onf
und.

Gr
atui
ty

20
 Compensat
ionf
oracci
dent
s.

Shi
ftal
l
owances.

Ov
ert
imeal
l
owances.

Deat
hrel
i
eff
und.

Pr
ovi
del
oanst
hrought
hebanks.

Leav
eencashmentsuchasal
lper
manentempl
oyeesasont
hedat
eofset
tl
ementwi
l
lbe
gi
venl
eav
eencashmenti
nthef
orm off
oll
owi
ng:

o Ear
nedl
eav
e.

o Casual
leav
e

o Mat
erni
tyl
eav
e.

o Commut
edorhal
fdayl
eav
e.

Thepr
imar
yresponsi
bil
i
tiesoft
hehumanr
esour
cedepar
tmenti
s:

MANPOWERPLANNI
NG

Asanannualexer
cise,
humanr
esour
cedepar
tmentr
evi
ewst
heexi
sti
ngmanpowerpl
anf
ort
he
y
earf
rom t
heent
ir
edepar
tment
.Ondi
scussi
onandconsul
tat
ionwi
thmanagi
ngdi
rect
or,t
he
sameshal
lbeappr
ovedwi
thchangesi
fany
.

RECRUI
TMENTANDSELECTI
ON

Basedont
hemanpowerpl
anandr
ecr
uit
mentt
hatf
oll
ow duet
oresi
gnat
ion,t
ermi
nat
ion,
r
eti
rementandt
ransf
er,
concer
neddepar
tmentheadsshal
lgi
vet
hemanpowerr
equi
sit
ional
ong
wi
thj
obdescr
ipt
ionaccor
dingt
owhi
chhumanr
esour
cedepar
tmentar
rangef
orRecr
uit
mentof
21
per
sonnel
.Thesour
cingofmanpower
wil
lbet
hroughadv
ert
isement
s,consul
tat
ions,
wal
k-i
nand
on-
gat
e-adv
ert
isementorwant
edl
i
stsongat
esoft
heconcer
neddepar
tment
soft
hecompany
.

I
NDUCTI
ONANDPLACEMENT

Thesel
ect
edcandi
dat
eswi
l
lgot
hroughpr
ocessofi
nduct
ioni
ntot
hecompany
'ssy
stem and
pr
ocedur
es.Thei
nduct
ionandpl
acementi
sgi
vent
othesel
ect
edcandi
dat
esbydepar
tment
al
heads.

WAGESANDSALARYADMI
NISTRATI
ON

Thewagesandsal
aryaspr
escr
ibedbyt
hecompany
'sr
ule.

PERFORMANCEANDPOTENTI
ALEVALUATI
ON

The per
for
mance oft
he ent
ir
etr
ainee wi
l
lbe ev
aluat
ed once i
nthr
ee mont
hs.Al
lot
her
empl
oyee'
sper
for
mancewi
l
lber
evi
ewedoncei
nay
ear
.Onbei
ngf
oundt
hatt
hei
rper
for
mance
andpot
ent
ialt
oper
for
m i
supt
otheexpect
ati
onoft
hemanagement
,empl
oyeeswi
l
lbe
r
ewar
dedwi
thnor
mali
ncr
ement
,mer
iti
ncr
ement
,lumpsum pay
mentandpr
omot
ion.
Those
empl
oyeeswhoseper
for
mancei
sbel
owt
hemanagementexpect
ati
onwi
l
lbegi
venconsul
ti
ng
i
n.I
nspi
teofsuchcounsel
i
ng,i
ftheempl
oyeescont
inuet
oper
for
m bel
ow expect
ati
onhi
s
awar
dsorr
ewar
dswi
l
lbedef
err
ed,post
ponedwi
thhel
ddependi
ngont
hedegr
eeofhi
spoor
per
for
mance.

PROMOTI
ON,
TRANSFERANDCAREERPLANNI
NG

Pr
omot
iont
ohi
gherpost
stot
heempl
oyeesi
sst
ri
ctl
yandsol
elyonmer
itbasi
sandexper
ience.
Tr
ansf
eri
saf
fect
edonneedbasi
sandcar
eerpl
anni
ngi
nenv
isaged.

DI
SCI
PLI
NEANDI
NDUSTRI
ALRELATI
ONS

Thecompanyst
andi
ngor
der
sgov
ernst
heempl
oyeesandt
hei
ndust
ri
alr
elat
ionsbet
weent
he
managementandwor
kmanar
ecor
dialandhar
moni
ous.Tomai
ntai
nthi
ssor
trel
ati
onshi
p
bet
weent
heempl
oyeesandempl
oyerorl
abor
sandsuper
ior
s.
I
tfol
l
owsst
ri
ctsuper
visi
onont
hewor
ker
sabsent
eei
sm aswel
lasf
indoutt
her
easonsf
ort
he
sameandal
sot
ri
est
osol
vet
hepr
obl
emsofabsent
eei
sm.Thecompanyhasmai
ntai
nedt
he
absence r
ate oft
he wor
ker
sver
y ef
fect
ivel
y by di
scov
eri
ng opt
imum sol
uti
on f
ort
he
22
absent
eei
sm.Thecompanyhasonl
yfew empl
oyeesatpl
antwhoar
ehav
ingt
echni
calski
l
ls,
andmaxi
mum numberofl
abor
shav
ingl
essornot
echni
cal
backgr
ound.

EMPLOYEEWELFARE

Thewel
far
emeasur
esatFAMI
LYPLASTI
CSANDTHERMOWAREar
easf
oll
ows.

1.Uni
for
m:
Al
lthest
affandl
abormember
sar
epr
ovi
dedwi
thpr
operuni
for
msandshoes.Thewor
kmenar
e
pr
ovi
dedwi
tht
wopai
rsofshi
rtandpant
s,t
wopai
rsofsocksandapai
rofl
eat
hershoes.The
pur
posebehi
ndt
hisi
stomai
ntai
ndi
sci
pli
neandr
emov
ethedi
spar
it
ywi
thi
nthegr
oupof
wor
ker
s.

2.
Cant
een:
I
nor
dert
oenabl
eal
lit
sempl
oyeest
ohav
efood,managementofFAMI
LYPLASTI
CSAND
THERMOWAREPVT.
LTD.
haspr
ovi
dedaf
reecant
eenf
aci
l
ity
.

3.Tea/cof
fee:
Thewor
kmenandst
affmember
sar
ehav
ingt
hef
aci
l
ityofget
ti
ngt
eaandcof
feeser
vedt
wicea
dayt
oal
li
tsempl
oyeesoft
heor
gani
zat
ion.

5.Loanst
oempl
oyees
Al
lconf
ir
medempl
oyeeswhohav
efi
vey
ear
sofcompl
etedser
vice,
wil
lbegi
venl
oanwhi
chi
s
pay
abl
einequal
inst
all
ment
s.Wor
kmenal
sohav
ethef
aci
l
ityt
opr
ocur
ethel
oanf
rom company
.

6Sal
aryadv
ance:
Empl
oyeesonemer
gencyar
egi
vensal
aryadv
ancewhi
chi
sful
l
ydeduct
edi
nthenextmont
h
sal
ary
.Itboost
stheempl
oyeemor
alandbui
l
dst
hel
oyal
tywi
tht
hecompany
.

7.I
nsur
ance:
Per
sonneldepar
tmenti
sresponsi
blef
orensur
ingt
hepr
oper
tyoft
hecompanyt
owar
dsf
ir
e
pol
i
cy,bur
glar
y,cashi
ntr
ansi
tandi
tsempl
oyeest
owar
dswor
kman'
scompensat
ionpol
i
cy,
gr
oupper
sonnel
acci
dent
s,i
nsur
ancemedi
cal
clai
m,andf
idel
i
tyi
nsur
ance.

8.Pr
ovi
dentf
und:
Asusual
inal
lthecompani
espr
ovi
dentf
undi
sgi
vent
otheempl
oyeesbycont
ri
but
inghal
fby
t
heempl
oyerr
emai
ningi
sdeduct
edf
rom t
hesal
aryorwagesoft
hewor
kmenandst
aff
member
soft
hecompany
.
23
9.Educat
ionf
aci
l
ity
Fr
eeeducat
ionf
aci
l
itypr
ovi
dedt
owor
ker
’schi
l
dren.

10.
ESIBenef
it
s:
Thecompanypr
ovi
desempl
oyeest
atei
nsur
ancet
otheal
ltheempl
oyeeswhowor
kedmor
e
t
han31day
spr
evi
ousy
ear
.

11.Par
kingav
enues:
Thecompanyhaspr
ovi
dedwel
lroof
edpar
kingsl
otst
otheempl
oyeesandwor
kmenv
ehi
cles
whousual
l
ycomebybi
cycl
esandscoot
ers.

Shi
ftt
imi
ngsoft
heor
gani
zat
ion:

7:
00am-
3:00pm

3:
00pm-
11:
00pm

11:
00pm-
7:00am

2.FI
NANCEANDACCOUNTSDEPARTMENT

FI
NANCE
MANAGER

ASSI
SSTANTMANAGER
MANAGER

SENI
OR
ACCOUNTANT

ACCOUNTANTS
24
I
NTRODUCTI
ON

Fi
nanceandAccount
sDepar
tmentdi
vi
sionmai
ntai
nst
her
ecor
dsr
elat
ingt
ofi
nanci
aldeal
i
ngs
ofFami
l
yPl
ast
ics,t
hecomput
ati
onofsal
aryandr
elat
edmat
ter
s.TheFi
nanceManagerheads
t
hisdepar
tment
.

FUNCTI
ONSOFFI
NANACEDEPARTMENT

Pr
epar
ati
onandmai
ntenanceofaccount
s.

Pr
epar
ati
onofadv
ancedcapi
tal
budget
s.

Moni
tor
ingi
nter
nal
audi
tsy
stem.

BudgetandBudget
aryCont
rol

St
atut
oryAudi
t

Pay
mentofSal
esTaxes,
Ser
viceTaxandexpendi
tur
eTax
.

Mai
ntai
ningPay
rol
l

Pay
ment
stocasual
labour
sort
rai
nees

Cont
ract
ual
pay
ment
s

Account
ingf
orf
ixedasset

Pay
mentofgoods

Pr
ocesswor
ksr
elat
edt
oext
ensi
on,
arr
ear
s,bonus,
all
owanceset
c.

Pr
epar
esal
arybi
l
lcov
eri
ngl
ett
erandcheque

Pr
epar
esal
arycer
ti
fi
cat
e,r
eli
evi
ngr
epor
t,j
oini
ngr
epor
tet
candr
ecor
dthem.

Responsi
blef
orl
edgerpost
ingsandset
tl
ementofpr
ovi
dentf
undsf
rom uni
ts
25
 Responsi
blef
orf
il
ingwor
ksoft
heaccount
ssect
ion

Updat
eandmai
ntai
nnecessar
yregi
ster
s/r
ecor
ds

Anyot
herdut
yasassi
gned

TheFi
nanceandAccount
sdepar
tmenti
sresponsi
blef
ort
hef
inanci
alf
unct
ionact
ivi
ti
esoft
he
companyandf
ort
headmi
nist
rat
ionoft
hecompany
'sf
iscalpol
i
cy.Account
ingi
ncl
udespr
oper
cl
assi
fi
cat
ionofasset
s,l
i
abi
l
iti
es,i
ncomeandexpendi
tur
etomeetl
egalr
equi
rement
s,t
otake
manager
ialdeci
si
on t
o dr
aw per
for
mance r
epor
tbased on budget
s.Managerand Chi
ef
Account
antar
eresponsi
blef
orbal
ancesheetpr
epar
ati
on.TheAssi
stantaccount
ant
sar
eal
so
par
ti
cipat
einaudi
tsandhandl
etaxat
ionmat
ter
sandaccount
ing.
Themai
nact
ivi
ti
esoft
hedepar
tmenti
ncl
udes:

Budget
ing

Abudgeti
saf
inanci
alpl
anandal
i
stofal
lpl
annedexpensesandr
evenues.I
tisapl
anf
or
sav
ing,bor
rowi
ngandspendi
ng.Budgethel
pst
oai
dthepl
anni
ngofact
ualoper
ati
onsby
f
orci
ngmanager
stoconsi
derhowt
hecondi
ti
onsmi
ghtchangeandwhatst
epsshoul
dbet
aken
now andbyencour
agi
ngmanager
stoconsi
derpr
obl
emsbef
oret
heyar
ise.I
tal
sohel
psco-
or
dinat
etheact
ivi
ti
esoft
heor
gani
zat
ionbycompel
l
ingmanager
stoexami
ner
elat
ionshi
ps
bet
weent
hei
rownoper
ati
onandt
hoseofot
herdepar
tment
s.
Thepur
poseofbudget
ingi
sto:

1.Pr
ovi
deaf
orecastofr
evenuesandexpendi
tur
es,t
hati
s,const
ructamodelofhow our
busi
nessmi
ghtper
for
mfi
nanci
all
y,i
fcer
tai
nst
rat
egi
es,
event
sandpl
ansar
ecar
ri
edout.

2.Enabl
etheact
ual
financi
aloper
ati
onoft
hebusi
nesst
obemeasur
edagai
nstt
hef
orecast.

3.Est
abl
i
sht
hecostconst
rai
ntf
orapr
oject
,pr
ogr
am,
oroper
ati
on.

4.
Tocommuni
cat
epl
anst
ovar
iousr
esponsi
bil
i
tycent
ermanager
s.

5.Tomot
ivat
emanager
stost
ri
vet
oachi
evebudgetgoal
s.
26
6.
Toev
aluat
etheper
for
manceofmanager
s.

7.Topr
ovi
dev
isi
bil
i
tyi
ntot
hecompany
'sper
for
mance.

8.Tocont
rol
resour
ces.

Di
ff
erentdepar
tment
spr
epar
ethei
rownbudget
s.Af
tert
hatf
inancedepar
tmentpr
epar
ethe
mast
erbudget
.Nor
mal
l
yquar
ter
lybudgeti
spr
epar
ed.
Aft
erpr
epar
ingt
hebudgetsubmi
tt
edt
o
t
heheadf
orget
ti
ngappr
oval
.

FI
NANCI
ALACCOUNTI
NG

Fi
nanci
alaccount
ingser
vest
hef
oll
owi
ngpur
poses:

Pr
oduci
nggener
alpur
posef
inanci
alst
atement
s.
Pr
oduci
ngi
nfor
mat
ionusedbyt
hemanagementofabusi
nessent
it
yfordeci
sionmaki
ng,
pl
anni
ngandper
for
manceev
aluat
ion.
Pr
oduci
ngf
inanci
alst
atement
sformeet
ingr
egul
ator
yrequi
rement
s.

"
Fami
l
ypl
ast
ics"i
shav
ingi
n-houseaccount
ingsof
twar
enamedwi
ngs.“
Wings"i
sanaccount
ing
sof
twar
ewhi
chi
scer
ti
fi
edbyMi
crosof
tWi
ngsAccount
ingi
sanel
egantdeskt
opanswerwi
th
f
eat
uresandf
lexi
bil
i
tydesi
gnedt
ocov
erev
eryaspectofbusi
nessaccount
ing.Thi
sincr
edi
ble
account
ingsof
twar
eput
sreal
inf
ormat
ionpoweraty
our
Fi
nger
ti
ps

FUNCTI
ONSOFWI
NGACCOUNTI
NGSOFTWARE

o Fi
nanci
alAccount
ing
Thi
s Compr
ehensi
ve account
ing sof
twar
e cov
ers al
lbooks ,
recor
ds,anal
ysi
s,Bank
r
econci
l
iat
ion,
DCs,
remi
nder
s&mor
e.

o I
nvent
oryManagement
Unl
i
mit
edpr
oduct
smul
ti
plepr
icel
i
sts,
uni
tsofmeasur
e,basesf
orst
ockv
aluat
ion.
27
 Bat
ch-
wiseaccount
ingandr
eor
dermanagement
.

o Sal
esPur
chaseOr
der
s
Theywi
l
ldot
heor
dert
racki
ngandor
der
sanal
ysi
sbypr
oduct
,bypar
tyandmor
e.

o Budget
ing
Cr
eat
e&mai
ntai
nanynumberofbudget
s,wi
thf
lexi
blev
ari
anceanal
ysi
s.Wecanal
so
per
for
m Rat
ioAnal
ysi
sforgr
eat
eri
nsi
ght
.

o Recei
vabl
esPay
abl
es
I
tincl
udesagei
ng,
overdues,
int
erestcal
cul
ati
onsaut
omat
icr
emi
nderl
ett
ersandmor
e.

o Vat
,Tds,
Exci
seMul
ti
cur
rency

I
twi
l
lgi
vegr
eatsuppor
tforVAT,
TDS,
Exci
se/CenVAT,
etc.AndmanCur
rencyi
ncl
udi
ng
exchanget
abl
es,
repor
ti
ngi
nanycur
rencyet
c.

Usi
ngt
hissof
twar
efi
nanceandaccount
sdepar
tmentandt
aki
ngcar
eoff
oll
owi
ngbook:

Cashbook

Bankbook

Ledger
s

Sal
esr
egi
ster

Pur
chaser
egi
ster

PAYMENTONSALESTAX

Sal
est
axshoul
dber
emi
tt
edi
ntot
heGov
ernmentAccountbef
ore10thofev
erymont
hand
mont
hlyr
etur
nwi
l
lbef
il
led.Annualr
etur
nofsal
est
axet
c.shoul
dbef
il
edwi
thi
nonemont
h
f
rom t
heendoft
hef
inanci
aly
earandf
igur
esshoul
dtal
l
ywi
tht
heannualaccount
s.I
fther
eis
anymi
stakei
nthemont
hlyr
etur
nrev
isedr
etur
nshoul
dbef
il
edwi
thr
easonf
orr
evi
sion.

28
3.PRODUCTI
ONDEPARTMENT

PRODUCTI
ON
MANAGER

SUPERVI
SOR

WORKMEN

I
NTRODUCTI
ON

Pr
oduct
ioni
stheconv
ersi
onofr
awmat
eri
ali
ntot
heendpr
oductbyusi
ngpr
ocesses,
machi
ne,
men,
tool
s,andsoon.I
tist
hepr
ocessbywhi
chgoodsandser
vicesar
ecr
eat
ed.

Aswest
udyt
heov
eral
lor
gani
zat
ionwecomet
oknowt
hatt
hecompanyi
sfol
l
owi
ngt
hePul
l
Sy
stem pr
ocessofpr
oduct
ion.

PULLSYSTEM

I
tisa sy
stem ofpr
oduct
ioni
nwhi
chpr
oduct
sar
epr
oducedonl
yast
heyar
eor
der
edby
cust
omer
sort
orepl
acet
hoset
akenf
oruseorJI
Tsy
stem.

PRODUCTI
ONPROCESS

Thet
ypeofpr
oduct
iont
echni
queusedher
eisi
nject
ionmoul
ding.Thepl
ast
icgr
anul
esar
e
knownasv
irgi
nmat
eri
al.I
tisaby
-pr
oductofpet
ro-
chemi
cal
indust
ry.Dy
esar
eknownascol
our

29
mast
erbat
ch.
Di
ff
erentcol
ourmat
eri
alshav
edi
ff
erentdensi
ty,sot
heamountofcol
orgr
anul
esusedv
ary
f
rom col
our
tocol
orsoast
ogi
veauni
for
m col
ort
hroughoutt
hepr
oduct
.Al
somi
xi
ngi
sdone
usi
ngr
otat
ingmi
xi
ng
dr
umswhi
chhel
pst
okeept
heuni
for
mit
ybecauseuni
for
m col
orconsi
der
ati
on.Per25kgof
bagt
hecol
ourneededi
s275g(
forr
ed)
,375g(
foror
ange)
,450g(
forbl
ue)
.

Accor
dingt
othesi
zeandspeci
fi
cat
ionsofeachpr
oductt
hequal
i
tycont
rol
l
erscal
cul
atet
he
amountofv
irgi
nmat
eri
alneededperpr
oductandt
huscal
cul
atet
het
otalamountofr
aw
mat
eri
als needed f
ort
he whol
e assi
gnment.Thi
s wi
l
lhel
pto cont
rolwast
age ofr
aw
mat
eri
als.
Theamountofcol
ourneededperpr
oducti
smi
xedatt
hemi
xi
ngr
oom.Theywei
gh
t
hecol
ourgr
anul
esandmakei
tint
opacket
sof375,
450gr
amsf
oreasi
nessofmi
xi
ng.Ther
e
ar
esepar
atewor
ker
sfort
hispur
pose.Thei
rwor
kist
omi
xthet
wor
awmat
eri
alsandmakei
t
av
ail
abl
eneart
hemachi
newheni
tisneeded.

Ty
peoff
il
li
ngv
ari
esf
rom machi
net
omachi
ne.Somemachi
neshav
eal
argeandsmal
lhopper
,
v
irgi
nmat
eri
alandcol
ourgr
anul
escanbeputsepar
atel
yint
oit.
Somemachi
neshav
eonl
y
si
ngl
ehopper
.Int
hatcasev
irgi
nmat
eri
alandcol
ourgr
anul
esar
emi
xedi
nmi
xi
ngdr
umsand
puti
ntot
hathopper
s.Cer
tai
nmachi
neswi
thl
arget
onnagef
orl
arget
onnage(
forl
arge si
zed
andnumber
edpr
oduct
s)usesasepar
atemot
orwhi
chsuckst
her
aw mat
eri
almi
xthr
ougha
hosepi
pet
othemachi
ne.

RAW MATERI
ALS

Ther
awmat
eri
alsusedar
epl
ast
icgr
anul
eswhi
chl
ookl
i
kesal
tandi
tissuppl
i
edbyRel
i
ance
i
ndust
ri
es(
RELENE,
REPOL)i
n Haseer
a and JamnagarofGuj
aratand al
so f
rom Hal
dia
Pet
rochemi
cal
s(HALENE)
,Cal
cut
ta,and I
ndi
an oi
l
(PROPEL)
.Raw mat
eri
als came i
n 25 kg
pol
ymerbagsori
nlar
gequant
it
ies.Perdaypr
oduct
ionr
equi
resappr
oxi
mat
ely13,
000kgofr
aw
mat
eri
als.

Thev
ari
ousst
epsar
e:

1Mi
xtur
eofpl
ast
icgr
anul
esandcol
ourgr
anul
es(
somet
imespowder
)ar
epour
edf
edi
ntot
he
hopperoft
hemachi
neswhi
chst
oresi
tunt
ili
tisneeded.

2Aheat
erheat
supt
het
ubeandwheni
treachesahi
ght
emper
atur
eascr
ew t
hreadst
art
s
t
urni
ng.

30
3.Amot
ort
urnsat
hreadwhi
chpushest
hegr
anul
esal
ongt
heheat
ersect
ionwhi
chmel
tst
hen
t
heni
ntol
i
qui
d.Thel
i
qui
disf
orcedi
ntoamoul
dwher
eitcool
sint
otheshape.Cool
i
ngt
ubes
ar
epr
ovi
ded,
whi
chci
rcul
ateswat
ert
hroughi
t.

4.Themoul
dthenopensandt
heuni
tisr
emov
ed.

5Thent
hewor
ker
sdot
hef
ini
shi
ngmanual
l
y.

6.Thenpunchi
ngofhol
esi
sdonei
nthecaseofbucket
s,dr
umset
c.usi
ngj
i
gwi
tht
hehel
pof
punchi
ngmachi
nes.I
tist
ransf
err
edt
oassembl
ysect
ionwher
ethef
it
ti
ngofst
eelhandl
esi
n
t
hecasebucket
s,dr
ums,
etcchai
nsandcl
i
psf
orpl
ant
ers,
assembl
i
ngpar
tsofmoul
dedar
ti
cles
t
omaket
hem f
ini
shedgoods.
Incaseofst
eelhandl
es,pr
ocessedst
eelhandl
esar
epur
chased
byt
hecompanywher
easi
ncaseofpl
ast
ichandl
esandot
herpl
ast
icf
it
ti
ngst
hecompanyi
tsel
f
makesatt
hei
rfact
ory
.

7.Al
so t
her
e ar
e pr
int
ing machi
nes whi
ch pr
int
/adher
ethe desi
gns (
fl
ower
s et
c)i
nthe
pr
oduct
s.(
Tif
fi
nboxes,j
arset
c).Thet
ypeofpr
int
ingusedi
sfoi
lpr
int
ingandi
tiscompl
etel
y
manual
.Thi
srequi
resski
l
landt
rai
ning.

8.Thel
astst
epi
sst
icki
ngl
abel
sandpackagi
ngar
ti
clesi
npl
ast
iccov
ersi
nor
dert
omakei
t
mar
ket
abl
e.

9.Thent
hef
ini
shedgoodsgoest
oandt
hent
othedi
str
ibut
ors.

MACHI
NERY

Thedi
ff
erentmachi
nesi
nthef
act
oryar
e:
si
gma50:
50means50t
onnage.Pr
essesar
erat
edbyt
onnage,whi
chexpr
essest
heamountofcl
ampi
ng
f
orcet
hatt
hemachi
necanexer
ts.Thi
sfor
cekeepst
hemol
dcl
oseddur
ingt
hei
nject
ion
pr
ocess.Tonnagecanv
aryf
rom l
esst
han5t
onst
oov
er9,
000t
ons,wi
tht
hehi
gherf
igur
es
used i
n compar
ati
vel
yfew manuf
act
uri
ng Oper
ati
ons.The t
otalcl
amp f
orce needed i
s
det
ermi
nedbyt
hepr
oject
edar
eaoft
hepar
tbei
ngmoul
ded.

SPM 450:
-
Semi
-aut
omat
icmachi
neoper
atorhav
etoopent
hedoort
otaket
hepr
oductoutaf
terev
ery
cy
cle.
I
NDOMAX85-Compl
etel
ymanual
machi
ne
31
JONWAI150SD

DGP-
WINDSORSPM 650

OMEGA550

JONWAI400

DGPWI
NDSORSPM 850

JONWAI400SD(
TWOHOPPERMACHI
NE)

JONWAI100SD

JONWAI60SD

OMEGA150

JONWAI300

JONWAI100

OMEGA100

OMEGA350

JONWAI180

JONWAI400

JONWAI300

Ther
eisasepar
atet
oolr
oom sect
ionwhi
chmakesmoul
dsordy
esaccor
dingt
othesi
zeand
shapeofpr
oductt
obepr
oduced.Thel
athewor
ker
sthemsel
vesmaket
hemachi
nedr
awi
ngand
maket
hemoul
d.Dy
esar
econst
ruct
edf
rom har
denedst
eel
,pr
e-har
denedst
eel
,al
umi
num,
and/
orber
yll
i
um-
copperal
l
oy.Somet
imesdy
eswi
l
lcomef
rom t
hei
rheadof
fi
ceatMumbai
,a
companywhi
chi
sint
omoul
dmanuf
act
uri
ngf
or40y
ear
s.I
nor
dert
ocr
eat
ethei
mpr
essi
onof
t
hel
ogoandnamet
heymakeuseofengr
avi
ngmachi
ne.I
nthi
smachi
net
hedy
eusedi
sthe
32
mi
rr
ori
mageofwhati
sitneededt
opr
intorpr
essi
nthepr
oduct
.Theynotonl
ymakepr
oduct
s
i
nthenamebutal
somakeout
sour
cedpr
oduct
s.(
cupsf
orr
adhassoap.hav
ell
set
c).Al
sot
her
e
ar
epr
int
ingmachi
neswhi
chpr
int
/adher
ethedesi
gns(
fl
ower
set
c.)i
nthepr
oduct
s.(
ti
ff
inboxes,
j
arset
c).
Thet
ypeofpr
int
ingusedi
sfoi
lpr
int
ingandi
tiscompl
etel
ymanual
.Thi
srequi
resski
l
l
andt
rai
ning.

OPERATI
ONSPLANNI
NGANDCONTROL

About400v
ari
etypr
oduct
sar
epr
oducedi
nthi
sor
gani
zat
ionamongt
hem bucket
s,mugs,
dr
umsbasi
nsandbowl
sar
efastmov
ingi
tems.Sot
hesepr
oduct
sar
emadef
requent
ly.So
maxi
mum r
e-or
derl
eveli
susedf
ort
hesepr
oduct
s.Fort
her
estoft
hepr
oduct
smi
nimum r
e-
or
derl
evel
isused.Saf
etyl
evel
wil
l

r
angef
rom 500t
o1000i
nnumber
s.Pr
oductpl
anwi
l
lbegi
venwhent
hest
ockr
eachest
hisl
evel
.
Perdayappr
oxi
mat
ely13t
onnesofr
awmat
eri
ali
susedbyt
hewhol
euni
t.Accor
dingt
othesi
ze
and speci
fi
cat
ionsofeach pr
oductt
he qual
i
tycont
rol
l
erscal
cul
atet
he amountofv
irgi
n
mat
eri
alneededperpr
oductandt
huscal
cul
atet
het
otalamountofr
aw mat
eri
alsneededf
or
t
he whol
e assi
gnment
.Thi
s wi
l
lhel
pto cont
rolwast
age of r
aw mat
eri
als.Pl
anni
ng
pr
ogr
ammi
ngf
ordayt
odayact
ivi
ti
esi
sdoneont
hisbasi
s.

QUALI
TYMANAGEMENT
Qual
i
tymanagementi
sdef
inedasanor
gani
zat
ion'
swi
deef
for
ttodev
elopsy
stems,t
ool
s,
t
echni
ques,ski
l
lsandt
hemi
dsett
oest
abl
i
shaqual
i
tyassur
ancesy
stem t
hati
sresponsi
vet
o
t
heemer
gingmar
ketneeds.
Qual
i
tycont
roli
nvol
vest
hef
unct
ionofi
nspect
ionsuchasr
aw
mat
eri
ali
nspect
ion,pat
ter
ninspect
ion,Costi
nspect
ion,cast
ing i
nspect
ion,i
nspect
ion f
or
r
eject
ionandaccept
ance,
Cast
ingi
nspect
ionaf
terf
ett
li
ngandi
nspect
ionaf
termachi
ning.

OBJECTI
VES

Ensur
ethatt
hepr
oductqual
i
tymat
cheswi
thst
andar
dqual
i
ty.

Mi
nimi
zedel
ayi
npr
ocur
ementofr
awmat
eri
als.

Maxi
mizecapaci
tyut
il
izat
ion

Costcont
rol
.

33
I
nFami
l
yPl
ast
ics&Ther
mowar
e.Tr
ivandr
um qual
i
tycont
rol
l
ershav
ethi
sdut
y.I
tist
hei
rdut
yto
checkt
hequal
i
tyoff
ini
shedgoodsaf
tereachhour
.Theycheckt
hequal
i
tyofpr
oductby
measur
ingi
tswei
ghtandt
hicknessoft
hepr
oduct
.Inor
dert
ocheckt
hatt
her
equi
redt
hickness,
hei
ght
,wei
ghtet
cisachi
evedbyt
hepr
oduct,
sampl
esar
echeckedwi
thv
erni
ercal
i
per
s,hei
ght
gauge,
scr
ewgauge,
elect
roni
cwei
ghi
ngscal
eet
c..
Dr
opt
estandWei
ghtt
esti
sdonet
ocheckt
hest
rengt
h.Dr
opt
esti
susedf
oral
lpr
oduct
s.Scr
ap
l
eft
overi
scr
ushedi
ntot
hesi
zeofgr
anul
esandi
sreusedwi
thv
irgi
nmat
eri
al.Thi
swi
l
lhel
pst
o
av
oidwast
age.I
ndoubl
ecav
itymoul
ds2pi
ecescanbeobt
ainedatat
ime,
whi
chwi
l
lsav
eti
me
,
ener
gyandcost
.(
hanger
s)Forsmal
lpar
tsei
ghtcav
itymoul
dsar
eal
soused.Ev
eryhourt
he
pr
oduct
spr
oducedneart
hemachi
near
etakent
othest
oragesect
ionusi
ngel
ect
ri
ccr
ains.
Ther
etakespl
acet
hepackagi
ngandi
tgoest
othegodown-
readyt
obesol
d.Thet
ypeof
mai
ntenancei
sdai
l
ymai
ntenance.Thewor
keri
nchar
geofev
erymachi
necl
eant
hemachi
ne
andi
tspr
emi
ses.Theymakeuseofgr
ease,moul
drel
easespr
ayet
c.f
ort
hel
ongl
i
feof
machi
nes.Ver
ythi
nsi
zedl
eft
over
s(pr
oducedwhi
l
efi
nishi
ng)ar
eofl
essqual
i
tyandt
hesear
e
notusedbyt
hem.St
eell
eft
over
sfr
om l
athei
sal
sopackedt
oreuse.Sot
her
eisnopr
obl
em of
sol
i
dwast
emanagement
.Ther
eisnocaseofai
randwat
erpol
l
uti
on.
Wat
eri
sreusedi
ncool
i
ng
t
ubes.

4.MARKETI
NGDEPARTMENT

SALESMANAGER

ASSI
STANT
MANAGER

SALES
OFFI
CER

SALES
EXECUTI
VES

34
I
NTRODUCTI
ON

Mar
ket
ingi
sapr
ocessofper
suasi
veact
ionwhi
chmakest
hebuy
erst
obuyt
hepr
oduct
sand
ser
vicesatgi
venpr
icei
scal
l
edmar
ket
ing.
Mar
ket
ingmanagementi
sapr
ocessofpl
anni
ngand
execut
ingt
heconcept
ion,pr
ici
ng,pr
omot
ionanddi
str
ibut
ionofgoodsser
vicesandi
deast
o
cr
eat
eexchangeswi
th

t
argetgr
oupst
hatsat
isf
ycust
omer
sandor
gani
zat
ionalobj
ect
ives.Mar
ket
ingmanagementi
sa
pr
ocessi
nvol
vi
nganal
ysi
s,pl
anni
ngi
mpl
ement
ati
onandcont
rolt
hati
tcov
ersgoods,ser
vices
andi
deast
hati
trest
sont
henot
ionofexchangeandt
hegoali
stopr
oducesat
isf
act
ionf
ort
he
par
ti
esi
nvol
ved.

MARKETI
NGMI
X

Mar
ket
ingmi
xref
erst
othef
ourP'
s:
Pr
oduct
Pr
omot
ion
Pr
ici
ng
Pl
ace

PRODUCT
Pr
oduct
sar
esol
uti
ont
ocust
omer
’spr
obl
em.Theat
tr
ibut
esofpr
oduct
sincl
udesv
ari
ety
,qual
i
ty,
desi
gn, f
eat
ures,
brandname,
size,
etc..Theypossesswi
dev
ari
etyofpr
oduct
swi
thqual
i
ty.
Thef
eat
ures,si
zeet
c.ar
ebasedont
arget
edmar
ket
.Forexampl
efort
hel
ocalmar
ket
sthey
pr
oducedcol
our
edbucketbutf
ori
nter
nat
ional
mar
kett
ranspar
entbucket
sar
epr
efer
red.

PROMOTI
ON
Pr
omot
ionact
ivi
tyoft
hepr
oduct
spr
oducedbyt
heFAMI
LYPLASTI
CSANDTHERMOWAREPVT
LTD.i
stot
all
ytakencar
ebyheadof
fi
ceoft
hecompanywhi
chi
ssi
tuat
edatKULATHOOR,
TVM
.
Promot
ionoft
hepr
oduct
sisl
ookedaf
terbyt
hecompany
'smar
ket
ingexecut
ives.

PRI
CING
Pr
ici
ngi
srel
yi
ngont
hequal
i
tyandquant
it
yor
der
edbyt
hecust
omer
s.Whencust
omerpl
aces

35
bul
kor
der
sfort
hepr
oduct
sandser
vices,companywi
l
lquot
ethel
ow pr
icef
ort
heor
der
sor
v
ice-
ver
sa.Al
lthepr
ici
ngquot
ati
oni
sfi
xedbyt
heheadof
fi
ceofFAMI
LYPLASTI
CSAND
THERMOWARE.
.Theheadof
fi
cewi
l
lrecei
vet
hecostofeachor
derpl
acedbyt
hecust
omer
s.I
t
wi
l
lthencheckt
hecostoft
heor
der
sandt
henf
ixt
hepr
icef
ort
heor
der
s.

PLACE
Pl
acer
efer
stot
hespaceoff
indi
ng t
het
arget
ed cust
omer
soft
hepr
oduced goodsand
ser
vices.
Fami
l
yPl
ast
icshav
e60% domest
icmar
ketand40% expor
tmar
ket.
thei
rmar
ket
ing
oper
atesf
rom Tr
ivandr
um andhasmar
ket
ingof
fi
cesi
nDel
hi,Mumbai,
Tami
lNadu,Goaand
hasmar
ket
ingpar
tneri
nUAE,Bahr
ain,
Aust
ral
i
a,Sout
hAf
ri
ca,Sr
il
ankaet
c.I
nthel
ocalmar
ket
t
heyhav
ebul
kpr
oduct
ionsoft
ail
ormadepr
oduct
sforhospi
tal
s,i
nst
it
uti
ons.
Theyhav
e
cont
ractwi
thGov
ernmentofKer
alai
nnt
hei
rwast
emanagementsy
stem.

MARKETI
NGPROCESS

Themar
ket
ingpr
ocessf
oll
owedatFami
l
yPl
ast
icsar
e:

Anal
yzi
ngmar
ketoppor
tuni
ti
es

Resear
chi
ngandsel
ect
ingt
argetmar
ket
sandposi
ti
oni
ngt
heof
fer

Dev
elopi
ngmar
ket
ingst
rat
egyandpl
ans

Pl
anni
ngmar
ket
ingpr
ogr
ams

Or
gani
zi
ngi
mpl
ement
ingandcont
rol
l
ingt
hemar
ket
ingpl
ans.

ADVERTI
SEMENTS

Asapar
tofmar
ket
ingt
heyhav
eadv
ert
isement
swi
thMal
ayal
am f
il
m act
orMr
.Mukesh.Thi
s
assi
gnmentwasgi
vent
oext
ernalconsul
tant
s.Theygav
eadv
ert
isement
sasf
lexboar
dson
r
oadsi
des.Fl
ex boar
ds ofr
etai
lshops ar
e al
so sponsor
ed by t
hem.They al
so gi
ve
adv
ert
isement
sint
hepal
mlet
sofl
ocalpr
ogr
ams.Theyal
sohav
epal
mlet
sandal
bumsoft
hei
r
pr
oduct
s.Theywer
ethet
it
lesponsor
sofOnam f
airatShangumukham ."
FAMI
LYPLASTI
CS
KADALOLAM ONAM”.Sal
espr
omot
ionact
ivi
ti
essuchasf
est
iveof
fer
s,f
reeet
c.ar
enotmuch

36
encour
agedbyt
hecompany
.
MARKETRESEARCH
Mar
ket
ingr
esear
chi
sthesy
stemat
icdesi
gn,col
l
ect
ion,anal
ysi
s,andr
epor
ti
ngofdat
aand
f
indi
ngsr
elev
antt
o a speci
fi
cmar
ket
ing si
tuat
ion f
aci
ng t
he company
.The head oft
he
mar
ket
ingdepar
tmenti
sresponsi
blef
orMar
ketResear
ch.Her
emar
ket
ingr
esear
chi
sdonet
o
f
indoutnewmar
ket
s.Ther
esear
chr
esul
tsar
emadeusei
ndesi
gni
ngt
hepr
oduct
saccor
dingt
o
t
het
argetmar
ket
,fi
xi
ngt
hepr
iceofeachpr
oduct
,deci
dingt
hedi
str
ibut
ionchannel
s,pl
anni
ng
t
hepr
omot
ionet
c.

5.EXPORTDEPARTMENT

EXPORT
MANAGER

ASSI
SSTANT
MANAGER

OFFI
CE
STAFF

The r
evol
uti
onar
y dev
elopment
sin communi
cat
ion,t
ranspor
tat
ion and t
rade pol
i
cy hav
e
i
ncr
easi
ngl
yli
nked t
oget
hert
heeconomi
cfor
tunesoft
henat
ion.Thet
erm expor
tcanbe
def
inedasgoodsand ser
vices,pr
oduceddomest
ical
l
yint
hecount
ryar
epur
chasedbyf
orei
gn
count
ri
es.Expor
tsar
ethemi
rr
ori
mageofi
mpor
ts,I
tmeansonecount
ri
esexpor
tsar
eot
her
count
ri
esi
mpor
ts.Thi
sdepar
tmentactasadi
amondst
aroft
hecompanyi
sexpor
tor
ient
ed
andt
hecompanygai
nsmor
epr
ofi
tinexpor
ti
ngt
hei
rgoods.Fami
l
yPl
ast
icsar
eexpor
ti
ngt
hey
hav
ethel
i
cencet
oimpor
tandt
heyar
eimpor
ti
ngr
awmat
eri
alsi
nor
dert
omeett
hei
rdemand.
Theser
easonsr
esul
tedi
nincr
easedcostofpr
oduct
ion.Theyar
eimpor
ti
ngr
awmat
eri
alf
rom
f
orei
gncount
ri
esal
so.Theyhav
emar
ket
snotonl
yinI
ndi
abutal
soi
nNor
thAmer
ica,Mi
ddl
e
East
,Mal
div
es,Sr
iLanka,Si
ngapor
eet
c.Fami
l
yPl
ast
icspr
oduct
sar
easuccessi
nei
ght
een
count
ri
esspr
eadacr
ossf
ivecont
inent
s.About40%oft
hei
rsal
est
hroughexpor
ti
ng.

37
 CHAPTER-5
PESTEL,
SWOTANDPORTER’
SFI
VEFORCES

38
PESTEL
PESTELanal
ysi
sisast
rat
egi
ctool
toanal
yzet
hemacr
oenv
ironmentoft
heor
gani
zat
ion.

PESTELst
andsf
or-Pol
i
tical
,Economi
c,Soci
al,Technol
ogi
cal
,Env
ironment
al&Legalf
act
ors
t
hati
mpactt
he macr
o env
ironmentofFami
l
y Pl
ast
ics Pv
tLt
d..Changes i
nthe macr
o-
env
ironmentf
act
orscanhav
eadi
recti
mpactnotonl
ytot
he Company butal
socani
mpact
ot
herpl
ayer
sint
heRubber&Pl
ast
ics.Themacr
o-env
ironmentf
act
orscani
mpactt
hePor
ter
Fi
veFor
cest
hatshapest
rat
egyandcompet
it
ivel
andscape.Theycani
mpacti
ndi
vi
dualf
ir
m’s
compet
it
iveadv
ant
ageorov
eral
lpr
ofi
tabi
l
ityl
evel
soft
heConsumerGoodsi
ndust
ry.

Pol
i
tical
Fact
orst
hatI
mpactonCompany

Pol
i
ticalf
act
orspl
ayasi
gni
fi
cantr
olei
ndet
ermi
ningt
hef
act
orst
hatcani
mpactCompany
’s
l
ongt
erm pr
ofi
tabi
l
ityi
nacer
tai
ncount
ryormar
ket
..Thesuccessi
sachi
eve suchady
nami
c
way
,Rubber&Pl
ast
icsi
ndust
ryacr
ossv
ari
ouscount
ri
esi
stodi
ver
sif
ythesy
stemat
icr
isksof
pol
i
ticalenv
ironment
.Fami
l
yPl
ast
icsAndTher
mowar
epv
t.Lt
d.companycancl
osel
yanal
yze
t
hef
oll
owi
ngf
act
orsbef
oreent
eri
ngori
nvest
ingi
nacer
tai
nmar
ket
-

Pol
i
tical
stabi
l
ityandi
mpor
tanceofPl
ast
icssect
ori
nthecount
ry'
seconomy
.

Ri
skofmi
l
itar
yinv
asi
on

Lev
elofcor
rupt
ion-especi
all
ylev
elsofr
egul
ati
oni
nConsumerGoodssect
or.

Bur
eaucr
acyandi
nter
fer
encei
nPl
ast
icsi
ndust
rybygov
ernment
.

Legal
framewor
kforcont
ractenf
orcement

I
ntel
l
ect
ual
proper
typr
otect
ion

Tr
ader
egul
ati
ons&t
ari
ff
srel
atedt
oConsumerGoods

Fav
oredt
radi
ngpar
tner
s

39
 Ant
i-
tr
ustl
awsr
elat
edt
oPl
ast
ics

Pr
ici
ngr
egul
ati
ons–Ar
ether
eanypr
ici
ngr
egul
ator
ymechani
sm f
orConsumerGoods

Taxat
ion-t
axr
atesandi
ncent
ives

Wagel
egi
sl
ati
on-mi
nimum wageandov
ert
ime

Wor
kweekr
egul
ati
onsi
nPl
ast
ics

Mandat
oryempl
oyeebenef
it
s

I
ndust
ri
alsaf
etyr
egul
ati
onsi
ntheConsumerGoodssect
or.

Pr
oductl
abel
i
ngandot
herr
equi
rement
sinPl
ast
ics

Economi
cFact
orst
hatI
mpactCompany
TheMacr
oenv
ironmentf
act
orssuchas– i
nfl
ati
onr
ate,sav
ingsr
ate,i
nter
estr
ate,f
orei
gn
exchanger
ateandeconomi
ccy
cledet
ermi
net
heaggr
egat
edemandandaggr
egat
einv
est
ment
i
n an economy
.Whi
l
emi
cro env
ironmentf
act
orssuch ascompet
it
ion nor
msi
mpactt
he
compet
it
iveadv
ant
ageoft
hef
ir
m.Economi
cfact
orst
hatshoul
dconsi
derwhi
l
econduct
ing
PESTELanal
ysi
sar
e–

• Gov
ernmenti
nter
vent
ioni
nthef
reemar
ketandr
elat
edConsumer

• GoodsExchanger
ates&st
abi
l
ityofhostcount
rycur
rency
.

• Ef
fi
ciencyoff
inanci
almar
ket
s

• I
nfr
ast
ruct
urequal
i
tyi
nPl
ast
icsi
ndust
ry

• Compar
ati
veadv
ant
agesofhostcount
ryandConsumerGoodssect
ori
nthepar
ti
cul
ar
count
ry.

40
• Ski
l
llev
elofwor
kfor
cei
nPl
ast
icsi
ndust
ry.

• Educat
ionl
evel
int
heeconomy

• Laborcost
sandpr
oduct
ivi
tyi
ntheeconomy

• Busi
nesscy
clest
age(
e.g.pr
osper
it
y,r
ecessi
on,
recov
ery
)

• Economi
cgr
owt
hrat
e

• Di
scr
eti
onar
yincome

• Unempl
oymentr
ate

• I
nfl
ati
onr
ate

• I
nter
estr
ates

Soci
alFact
orst
hatI
mpactCompany
Soci
ety
’s cul
tur
e and way ofdoi
ng t
hings i
mpactt
he cul
tur
e ofan or
gani
zat
ion i
n an
env
ironment
.Shar
edbel
i
efsandat
ti
tudesoft
hepopul
ati
onpl
ayagr
eatr
olei
nhowmar
ket
ers
atFami
l
yPl
ast
icsPv
t.Li
mit
edwi
l
lunder
standt
hecust
omer
sofagi
venmar
ketandhowt
hey
desi
gnt
hemar
ket
ingmessagef
orPl
ast
icsi
ndust
ryconsumer
s.Soci
alf
act
orsshoul
danal
yze
f
orPESTELanal
ysi
sar
e-

Demogr
aphi
csandski
l
llev
eloft
hepopul
ati
on

Cl
assst
ruct
ure,
hier
archyandpowerst
ruct
urei
nthesoci
ety
.

I
ndust
ryCul
tur
e(genderr
oles,
soci
alconv
ent
ionset
c.)

Ent
repr
eneur
ial
spi
ri
tandbr
oadernat
ureoft
hesoci
ety
.

41
 .
Att
it
udes(
heal
th,
env
ironment
alconsci
ousness,
etc.

Educat
ionst
andar
ds

Technol
ogi
cal
Fact
orst
hatI
mpactComapny
.
Technol
ogyi
sfastdi
srupt
ingv
ari
ousi
ndust
ri
esacr
osst
heboar
d.Tr
anspor
tat
ioni
ndust
ryi
sa
goodcaset
oil
l
ust
rat
ethi
spoi
nt.Ov
ert
hel
ast5y
ear
sthei
ndust
ryhasbeent
ransf
ormi
ngr
eal
l
y
f
ast
,notev
engi
vi
ngchancet
otheest
abl
i
shedpl
ayer
stocopewi
tht
hechanges.Taxii
ndust
ry
i
snowdomi
nat
edbypl
ayer
sli
keUberandOl
a.Cari
ndust
ryi
sfastmov
ingt
owar
daut
omat
ion
l
edbyt
echnol
ogyf
ir
m suchasGoogl
e&manuf
act
uri
ngi
sdi
srupt
edbyTesl
a,whi
chhasst
ated
anel
ect
roni
ccarr
evol
uti
on.Af
ir
m shoul
dnotonl
ydot
echnol
ogi
calanal
ysi
soft
hei
ndust
rybut
al
sot
hespeedatwhi
cht
echnol
ogydi
srupt
sthati
ndust
ry.Sl
owspeedwi
l
lgi
vemor
eti
mewhi
l
e
f
astspeedoft
echnol
ogi
caldi
srupt
ionmaygi
veaf
ir
mli
tt
let
imet
ocopeandbepr
ofi
tabl
e.
Technol
ogyanal
ysi
sinv
olv
esunder
standi
ngt
hef
oll
owi
ngi
mpact
s–

I
mpactoncostst
ruct
urei
nPl
ast
icsi
ndust
ry

I
mpactonv
aluechai
nst
ruct
urei
nConsumerGoodssect
or

Rat
eoft
echnol
ogi
cal
dif
fusi
on

Env
ironment
alFact
orst
hatI
mpactonCompany
Di
ff
erentmar
ket
shav
edi
ff
erentnor
msorenv
ironment
alst
andar
dswhi
chcani
mpactt
he
pr
ofi
tabi
l
ityofanor
gani
zat
ioni
nthosemar
ket
s.Ev
enwi
thi
nacount
ryof
tenst
atescanhav
e
di
ff
erentenv
ironment
all
awsandl
i
abi
l
ityl
aws.Forexampl
einUni
tedSt
ates–TexasandFl
ori
da
hav
edi
ff
erentl
i
abi
l
itycl
ausesi
ncaseofmi
shapsorenv
ironment
aldi
sast
er.Si
mil
arl
yal
otof
Eur
opeancount
ri
esgi
veheal
thyt
axbr
eakst
ocompani
est
hatoper
atei
nther
enewabl
esect
or.
Bef
oreent
eri
ngnew mar
ket
sorst
art
inganew busi
nessi
nexi
sti
ngmar
kett
hef
ir
m shoul
d
car
eful
l
yev
aluat
etheenv
ironment
alst
andar
dst
hatar
erequi
redt
ooper
atei
nthosemar
ket
s.
Someoft
heenv
ironment
alf
act
orst
hataf
ir
m shoul
dconsi
derbef
orehandar
e–

Weat
herorCl
i
mat
echange

Lawsr
egul
ati
ngenv
ironmentpol
l
uti
on

42
 Ai
randwat
erpol
l
uti
onr
egul
ati
onsi
nPl
ast
icsi
ndust
ry

Recy
cli
ng,
Wast
emanagementi
nConsumerGoodssect
or

At
ti
tudest
owar
d“gr
een”orecol
ogi
cal
product
s.

At
ti
tudest
owar
dandsuppor
tforr
enewabl
eener
gy

Legal
Fact
orst
hatI
mpactonCompany
I
nnumberofcount
ri
es,t
hel
egalf
ramewor
kandi
nst
it
uti
onsar
enotr
obustenought
opr
otect
t
hei
ntel
l
ect
ualpr
oper
tyr
ight
sofanor
gani
zat
ion.A f
ir
m shoul
dcar
eful
l
yev
aluat
ebef
ore
ent
eri
ngsuchmar
ket
sasi
tcanl
eadt
othef
tofor
gani
zat
ion’
ssecr
etsaucet
hust
heov
eral
l
compet
it
iveedge.Someoft
hel
egalf
act
orsCompanyshoul
dconsi
derwhi
l
eent
eri
nganew
mar
ketar
e:

Ant
i-
tr
ustl
awi
nPl
ast
icsi
ndust
ryandov
eral
li
nthecount
ry.

Di
scr
imi
nat
ionl
aw

Copy
right
,pat
ent
s/I
ntel
l
ect
ual
proper
tyl
aw

Consumerpr
otect
ionande-
commer
ce

Empl
oymentl
aw

Heal
thandsaf
etyl
aw

Dat
aPr
otect
ion

SWOTANALYSI
S
SWOTAnal
ysi
sisast
rat
egi
cpl
anni
ngmet
hodusedt
oev
aluat
etheSt
rengt
h,Weakness,
Oppor
tuni
ty,andThr
eat i
nvol
vei
napr
ojectorbusi
nessv
ent
ure.
Iti
nvol
vespeci
fyi
ngt
he
obj
ect
iveoft
hebusi
nessv
ent
ureorpr
ojectandi
dent
if
yingt
hei
nter
nalandext
ernalf
act
orst
hat
ar
efav
orabl
eandunf
avor
abl
etoachi
evi
ngt
hatobj
ect
ive.

43
St
rengt
h–ar
echar
act
eri
sti
csoft
hebusi
nessort
eam t
hatgi
vei
tanadv
ant
agesov
erot
her
sin
t
hei
ndust
ry

Weaknesses–ar
echar
act
eri
sti
cst
hatpl
acet
hef
ir
m atadi
sadv
ant
ager
elat
ivet
oot
her
s.

Oppor
tuni
ti
es–ar
echancest
omakegr
eat
ersal
esorpr
ofi
tsi
ntheenv
ironment
.

Thr
eat
s–ar
eel
ement
sint
heenv
ironmentt
hatcoul
dbecausest
roubl
efort
hebusi
ness.

St
rengt
handWeaknessesar
eint
ernalt
oor
gani
zat
ionwhi
l
eoppor
tuni
ti
esandThr
eat
sar
e
ext
ernal
toor
gani
sat
ion.

1.STRENGTH

Thecompanyhasv
erygoodqual
i
tyofpr
oductaswel
lasqual
i
tycont
rol
syst
em.

Cont
inual
impr
ovementoft
hei
rpr
oductbyi
ncor
por
ati
ngl
atestst
ateoft
echnol
ogy

St
ri
ctcompl
i
anceofqual
i
tyt
imel
ydel
i
ver
yandqual
i
tymanagementser
vices.

Est
abl
i
shedbr
andname

Goodf
inanci
alst
rengt
h

Lar
gepr
oductpr
ofi
l
ewi
thmor
ethan400i
nnov
ati
vepr
oduct
s

2.WEAKNESSES

Lackofasepar
ateR&Ddepar
tment
.

Longdev
elopmentt
imef
ornewpr
oduct
s

Absenceofcont
rol
mechani
sm

44
 Spaceconst
rai
nts,
inadequat
einv
ent
oryst
oragef
aci
l
itycompar
etor
ateofpr
oduct
ion

Nocr
edi
tsal
e

3.OPPORTUNI
TIES

Newbusi
nessal
l
iancewi
thcl
i
ent
sabr
oad

The companyeasi
l
ycombatwi
tht
hei
rdomest
iccompet
it
orsbecause oft
hei
rqual
i
ty
assur
anceandqual
i
tyser
vice.

4.THREATS

Theent
ryofmul
ti
-nat
ional compani
eswi
l
lhav
eagr
eat
eri
mpactont
hegr
owt
hoft
he
company

Scar
cit
yofr
awmat
eri
als

Hi
gherbar
gai
ningpowerofsuppl
i
ers

I
ncr
easet
hecauseofr
awmat
eri
alcanaf
fectbusi
ness

PORTER’
SFI
VEFORCESANALYSI
S
Por
terFi
veFor
cesAnal
ysi
sisa 
str
ategi
cmanagementt
ool
 
toanal
yzei
ndust
ryandunder
stand
under
lyi
ngl
ever
sofpr
ofi
tabi
l
ityi
nagi
veni
ndust
ry.Companymanager
scanusePor
terFi
ve
For
cest
ounder
standhow t
hef
ivecompet
it
ivef
orcesi
nfl
uencepr
ofi
tabi
l
ityanddev
elopa
st
rat
egyf
orenhanci
ngt
he Company
’scompet
it
iveadv
ant
ageandl
ongt
erm pr
ofi
tabi
l
ityi
n
Pl
ast
icsi
ndust
ry.

I
nhi
srev
olut
ionar
yar
ti
cle-"
Fiv
eFor
cest
hatShapeSt
rat
egy
",Mi
chaelPor
terobser
vedf
ive
f
orcest
hathav
esi
gni
fi
canti
mpactonaf
ir
m'spr
ofi
tabi
l
ityi
nit
sindust
ry.Thesef
ivef
orces

45
anal
ysi
stodayi
nbusi
nesswor
ldi
sal
soknownas-
Por
terFi
veFor
cesAnal
ysi
s.ThePor
terFi
ve
(
5)For
cesar
e–

THREATSFROM NEW ENTRANTS

THREATSFROM SUBSTI
TUTE
BARGAI
NINGPOWEROFBUYER
BARGAI
NINGPOWEROFSUPPLI
ER
COMPETI
TIVERI
VALARY

Por
terFi
veFor
cesi
sahol
i
sti
cst
rat
egyf
ramewor
kthatt
ookst
rat
egi
cdeci
sionawayf
rom j
ust
anal
yzi
ngt
hepr
esentcompet
it
ion.Por
terFi
veFor
cesf
ocuseson-how f
ami
l
ypl
ast
icsand
t
her
mowar
epv
t.l
tdcanbui
l
dasust
ainabl
ecompet
it
iveadv
ant
agei
nPl
ast
icsi
ndust
ry.Manager
s
atCompany notonl
yusePor
terFi
veFor
cest
odev
elopast
rat
egi
cposi
ti
onwi
th Pl
ast
ics
i
ndust
rybutal
socanexpl
orepr
ofi
tabl
eoppor
tuni
ti
esi
nwhol
eConsumerGoodssect
or.

THREATSOFNEW ENTRANTS

• I
ndi
aal
l
owsi
mpor
tofpl
ast
icpr
oduct
sMi
ddl
eEastcount
ri
eswho hav
eabundantr
aw
mat
eri
alpr
oduct
ioncanpr
oducel
owcostpl
ast
icpr
oduct
sthathel
pthem t
oof
ferl
owpr
iced
pr
oduct
s.

• Pl
ayer
swhoar
eest
abl
i
shedi
not
hersect
orst
hatar
eent
eri
ngi
ntot
hisf
iel
dwhi
chwi
l
l
cer
tai
nlyexer
tssomet
hreat
.

• New ent
rant
shav
elessaccesst
otechnol
ogyand r
aw mat
eri
alscompar
ed t
o exi
sti
ng
Bp
Al
ay
RGe
Ar
s
I.
NI
NGPOWEROFSUPPLI
ERS

• Bar
gai
ningpowerofsuppl
i
ersi
shi
gh.
Eversi
nceI
PCLwast
akenov
erbyRI
L,t
heyenj
oya
monopol
ymar
ket
.

• Thescar
cit
yofr
awmat
eri
alshav
eincr
easedt
hebar
gai
ningpoweroft
hesuppl
i
ers.

• Thedemandsuppl
ygapi
sver
yhi
ghwhi
chgi
vest
hesuppl
i
ersandaddedadv
ant
age.I
nIndi
a
t
her
ear
eonl
y15r
awmat
eri
alpr
oducer
sandal
toget
her25,
000pl
ast
icpr
ocessi
nguni
ts.

• Hi
ghswi
tchi
ngcost
.
46
 BARGAI
NINGPOWEROFBUYER
• Bar
gai
ningpowerofBuy
erspr
oduct
siscompar
ati
vel
yhi
gh.
Ther
ear
emor
ethan25,
000
pl
ayer
sint
hisf
iel
dsobuy
ershav
egoodbar
gai
ningpower
.

• I
mpor
tofpl
ast
icpr
oduct
sal
soi
ncr
easet
hebar
gai
ningpowerofbuy
ers.

THREATSOFSUBSTI
TUTE

Thr
eatofsubst
it
utesi
scompar
ati
vel
yhi
gh
• Gl
ass:Thi
sisav
erycl
osesubst
it
utecomi
ngupi
nthemar
ket
.Gl
assi
sdev
oidofhar
mful
chemi
cal
s;donotmakeanyhar
mtobody

• PHBBi
ocomposi
tes:whi
chi
scompl
etel
ybi
odegr
adabl
eandenv
ironmentf
ri
endl
yandcan
r
epl
acepl
ast
icbecauseofsi
mil
arpr
oper
ti
esandusagedomai
n.

• Li
qui
dWood:Li
qui
dwoodwi
thbi
odegr
adabi
l
ityandcompar
abl
epr
oper
ti
esi
sapr
omi
sing
newbi
opl
ast
ic,
orbi
opol
ymer

COMPETI
TIVERI
VALARY

• Ri
val
ryi
scompar
ati
vel
yhi
gh.oncet
hepl
ast
ici
ndust
ryshowi
ngadr
ast
icgr
owt
hsot
hatt
he
compet
it
ionr
atei
sal
sohi
gh.

• Theyhav
emanycompet
it
orsl
i
keNi
l
kamal,
JCM pl
ast
ics,sout
her
nindust
ri
es,
Nat
ional
pl
ast
icset
c.

• Mi
ddl
eEastcount
ri
esandChi
nacanof
ferl
owcostpr
oduct
s.Mi
ddl
ecount
ri
esar
ethemai
n
suppl
i
ersofr
awmat
eri
al.

• Smal
lpl
ayer
sonl
yconcent
rat
ingonl
i
mit
edpr
oduct
stheycanswi
tcht
hei
rpr
icequi
ckl
y
compar
edt
olar
gepl
ayer
s

47
FI
NDI
NGS,
CONCLUSI
ON,
SUGGESTI
ONS

48
FI
NDI
NGS

Theydi
ff
erfr
om thei
rcompeti
torsinKeral
abecausetheyhav
eawi
dev
ari
etyofmor
e
i
nnovat
ivepr
oductswhichar
ev er
yusefulever
ydayl
if
e.

Thef
ir
m hashi
ghpr
oduct
ioncapabi
l
ityandgoodf
inanci
alst
rengt
h

Theempl
oyeesar
ewel
ltr
ainedaspert
hei
rpost
.

Theyareusi
ngapproxi
mately13t onnesofr awmat eri
alperday.Butthi
sisnott
here
100%capaci
ty.I
nadequat
est oragespacef orfi
nishedproduct
si shi
nderi
ngthem f
rom
usi
ngthei
rmaximum productioncapabil
i
ties.

Therearenot
radeuni
onsinsi
det
hecompanysi
ncemostoft heempl
oyeeneedsar
e
sat
isfi
edandt
hereexi
stsgoodempl
oyer
-empl
oyeer
elat
ionship.

Theyar
egi
vingfreeaccommodat
ion,
foodandmedical
treat
mentt
othei
rempl
oyee
whichi
sapartofthei
rempl
oyee-
welf
areact
ivi
ti
es.

Thecompanyi
snotf
oll
owi
ngTQM pr
act
ices.

CONCLUSI
ON

Fami
l
yPl
ast
ics&Ther
mowar
e,Tr
ivandr
um i
saf
ast
estgr
owi
ngpl
ast
icpr
oduct
smanuf
act
uri
ng
companyi
nKer
ala.Theyhav
eagoodbr
andi
mage.Thecompanyhasst
ri
vedt
opr
ovi
dewi
th
wor
ldcl
asspr
oduct
swi
thqual
i
ty.Themar
ket
sofFami
l
yPl
ast
icsi
sspr
eadi
nIndi
anmar
ket
sas
wel
lasi
nInt
ernat
ionalmar
ket
sandt
hisshowst
hewor
ldwi
deaccept
anceoft
hei
rpr
oduct
s.
Thei
rexpor
ti
ngr
atei
sincr
easi
ngev
eryy
ear
,whi
chshowst
hei
rgr
owt
h.Theyar
ever
yqual
i
ty
conci
se.Thi
sst
udyhel
pedt
ogetpr
act
icalknowl
edgeoft
heov
eral
lfunct
ioni
ngofv
ari
ous
depar
tment
s,aboutt
hei
r mar
ketst
rengt
hsandweaknessoft
hecompanyet
c.Thi
sst
udy
pr
ovedt
obehel
pfuli
ngai
ningi
deaaboutt
hev
ari
ousact
ivi
ti
esoccur
ri
ngi
nar
eall
i
febusi
ness
si
tuat
ionanddi
ff
erencebet
weent
heor
yandpr
act
ice.I
thel
pedt
ogai
nmor
einf
ormat
ionabout
pr
esentcondi
ti
onspr
evai
l
ingi
nthepl
ast
icI
ndust
ryandt
hei
rst
rat
egi
est
hatwi
l
lhav
ebenef
ici
al
i
nthef
utur
event
uresandal
soapr
act
ical
knowl
edgeaboutt
hef
astchangi
ngpl
ast
ici
ndust
ry.

49
SUGGESTI
ONSFORI
MPROVEMENT

Companycanest
abl
i
shasepar
ateR&Ddepar
tment.

Companycani
ntr
oduceTOM pr
act
ices.

Ti
mel
yupdat
ingofwebsi
te
Adver
ti
sei
nwel
l
-knownwebsi
tesandmagazi
nest
ogett
heat
tent
ionofi
nter
nat
ional
cust
omers.

Famil
ypl
asti
cscani
nvestmor
einmar
ket
ingact
ivi
ti
es,
par
ti
cul
arl
yadv
ert
isement
sin
pri
memedias.

Eco-
fr
iendl
ypr
oduct
ionpr
act
icesandr
ecy
clabi
l
ityofpr
oduct
scanbemar
ket
ed.

BI
BLI
OGRAPHY

Dr
.S.
K.Nay
akPl
ast
icsI
ndust
ry:
Number
sSpeakCI
PET

I
ndi
anpl
ast
ici
ndust
ryv
isi
on2012ar
epor
tbyCRI
SIL

St
udyOnAssessmentofWast
e&Pat t
ernofOccupat
ional
Hazar
dsi
nPl
ast
icI
ndust
ry,
Nat
ional
Foundat
ionofI
ndi
anEngi
neers(NAFEN)

WEBSI
TE

- www.
fami
l
ypl
ast
ics.
com.

- www.
i
ndi
an-
plast
ic-
indust
ry.
com

- pl
ast
indi
a.or
g

- www.
plast
icf
eder
ati
on.
org

- www.
plexconci
l
.or
g

- www.
oppi
ndi
a.or
g

50
51