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Name

Instructor

Task

Date

Business Plan- Leisure Coffee Shop

Description of Business

The coffee house will provide a multiplicity of varieties to the clienteles. Coffee and tea

of all kinds will be proffered. The selections of coffee will vary from expresso to caffe latte, from

the regular flavour to raspberry-mocha. The teas will vary from English to seasoned kinds. Juice,

soda, and other non-alcoholic drinks also will be presented.

Purpose of Business

This paper is projected to plan the start-up of the business known as Leisure Coffee Shop.

The business plan has a two-fold task. One is to acquire funding. The other is to assist, explain,

where, who, what, when and how for the commercial so that the job will have a definite cut

strategy and procedures map.

Mission Statement

To deliver a welcoming, contented atmosphere where the client can get quality food and

services at a sensible cost.

Business Goals

The business aim will be to offer a significant income and to form a business and

working surroundings where both the client and worker are treated with self-respect and esteem.
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Opportunities and Strengths

To reach a coffee house in the County Fairs, a client from this area must drive 20 to 30

minutes. The bulk of these launches is situated farthest side of the township. A few are starting

out to open up in the downtown region. The area comprising a one hundred mile radius close to

Leisure Coffee shop is highly occupied with young, upwardly, mobile individuals with spendable

income. This is approved by a plurality of upper middle class who are a large portion of those

persons who will frequently visit coffee houses.

Critical Risks and Problems

Most dangerous is the clients' varying flavours. The other problem is the economy.

Cafeterias depend heavily on servicing individuals who have dispensable income. When the

economic system takes a downtrend, individuals transform their expenditure priorities. The trips

to the cafeterias greatly reduce.

Marketing

Place monthly advertisements in locality newspapers. Allocate monthly brochures to

environs, companies and churches. The business will provide discount vouchers. Maintain and

utilize a client mailing list.

Financing Plan and Exit Strategy

The amount needed for the equipment includes two NAB mixers $57,000, two bottling

machinery $19,200, four vehicles 40,000, three computers $36,000 and a graphic software at

$750. Leased machine costs are: labelling machinery $ 450 and printers $550. Inventory: Glass

bottles $3,000, metal caps $300, cardboard cartons $500 and NAB-ingredients $600. A

satisfactory exit plan for the Leisure Coffee shop is to vend the business to another firm. The

cafeteria business is booming in County Fairs. The least necessary strategy would be to trade the
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tools, equipment and other possessions. The outstanding balance would be renegotiated, and a

defrayal strategy figured out.